Meet Deb Eskra, Senior Director of Measurement Partnerships. Deb applies her deep expertise in data science and media measurement to our latest performance measurement tool. Her team is making it possible for brands to accurately track and prove the true impact of their campaigns. Learn more about our approach to measurement: https://lnkd.in/g2HucnPT
Ibotta
Technology, Information and Media
Denver, Colorado 46,741 followers
Leading performance marketing platform delivering digital promotions to 200M+ consumers via Ibotta Performance Network.
About us
Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver. Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.
- Website
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http://www.ibotta.com
External link for Ibotta
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- Denver, Colorado
- Type
- Public Company
Locations
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Primary
Get directions
1400 16th Street Mall
Denver, Colorado 80202, US
Employees at Ibotta
Updates
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Last night was a fun one here at Ibotta! ✂️🎉 Thank you to everyone who joined us for the ribbon-cutting ceremony at our new HQ. It was a special opportunity to show fellow community members our new space and all of the creativity and thought that went into it. A particularly special shoutout to Mayor Mike Johnston, J. J. Ament, and Kourtny Garrett for helping us open the space and celebrate what’s ahead for downtown Denver.
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Today, we're proud to announce a powerful strategic partnership between Ibotta and ABCS Insights. “Our partnership with ABCS Insights provides our CPG partners with a new way to confirm the value of their Ibotta promotional campaigns, using a trusted third party,” said Bryan Leach, CEO and founder of Ibotta. “Initial studies confirm that Ibotta drove a high level of incremental sales for our clients. Our network reaches an estimated 200 million American consumers via our leading direct-to-consumer app and our publisher properties, which include the nation’s largest retailers and marketplaces. With ABCS studies now available, and with our recent launch of LiveLift™, brands can invest with greater confidence than ever before.” The Outcomes Era is here. For CPG brands, proving incremental sales isn't optional—it's essential. Let's make every dollar count. https://lnkd.in/gVsqY2Cd
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"Promotions shouldn't be a guessing game. They’re a measurable and responsive growth engine. The future of CPG marketing is accountable, and we’re proud to help lead that shift." Read more about the future of performance marketing for promotions from CEO Bryan Leach. https://lnkd.in/ge-QrAEr
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Senior Director of Talent Management Allie Barker, SPHR recently reflected in our Women@ Ibotta newsletter on what it really takes to create an equitable workplace and why impact isn’t about volume, but intention. As she put it: "Real equity doesn’t come from flashy new programs or a laundry list of accolades, it comes from messing with the system (in the best way). The biggest impact happens when we build equity into the actual mechanics of how people get hired, developed, and promoted. It isn't about having more initiatives, it’s about making the important ones actually work for everyone." We're building a workplace where intention drives impact. If you're interested, check out our open roles: https://lnkd.in/ezr9h98T
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Today we announced our Q3 2025 earnings: https://lnkd.in/gRR3YtEa
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Holiday shopping is shifting, and Ibotta’s latest insights reveal five ways beverage and CPG brands can win this season. Our Chief Revenue Officer, Chris Riedy, summarized it best: “To win this holiday season, beverage brands will need to combine wide-scale promotions with seamless, personalized offers. Success isn’t just about presenting the right promotion — it’s about providing convenience when people need it most.” Read more in Beverage Industry: https://lnkd.in/giPQRSas
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Fresh from the Brandweek stage, CEO Bryan Leach spoke with ADWEEK Editor in Chief Ryan Joe about how Ibotta is changing the way brands like Liquid Death measure incrementality in a complicated retail ecosystem. "ROAS looks good, but you waste your budget,” said Benoit Vatere, Liquid Death's Chief Media Officer. Read the full story: https://lnkd.in/dKAdZ939
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“For Liquid Death Chief Media Officer Benoit Vatere, the tool is a ‘no-brainer.’” Read more about Liquid Death’s first hand experience using LiveLift™ to boost incremental sales in this story from Marketing Dive Senior Reporter Chris Kelly. https://lnkd.in/gqv_vVsR
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Tune in soon to ADWEEK's Brandweek to hear Ibotta CEO Bryan Leach and Liquid Death Chief Media Officer Benoit Vatere talk about Ibotta LiveLift™, and how performance marketing is unlocking a new level of control and growth for the CPG industry. They’ll dive into how on-demand data and AI are transforming the grocery aisle into a dynamic battleground where brands are winning by delivering the right offer to the right shopper at exactly the right moment. https://lnkd.in/gsQWtewQ
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