IAB

Just Released: the IAB 2025 Creator Economy Ad Spend & Strategy Report 📊 U.S. creator ad spend will hit $37B in 2025 — growing 4x faster than the total media industry. Key findings from the new report include: 💡 48% of brands now call creators a “must buy” 💡 Creators now drive both awareness and sales 💡 73% of marketers use or plan to use AI, but 95% worry about authenticity 💡 Brands need better measurement, standards, and operational tools 🔗 Get the report and prepare your 2025 creator strategy: https://okt.to/nLR6jb #CreatorEconomy #InfluencerMarketing #AdSpend

On Wednesday, December 10th, join IAB's Adam Eisler, Elizaveta Egorova, Ph.D., CFE (FTI Consulting), and Eva Yang (Norton Rose Fulbright US LLP) for a webinar on the continued proliferation of consumer class action #privacy claims and #regulatory enforcements. ⤵️

Next Wednesday, November 19th, I will be doing a panel @ Artist and the Machine in LA that I couldn't be more excited about: 👉 AI and the Future of Entertainment: From Protection and Monetization to Production 👈 As many of you know, I spent many years in TV working at HBO, SHOWTIME, and Netflix and on the agency/consultant side for Lionsgate, Paramount, and YouTube. Now, I live for advancements in AI to enable new forms of storytelling and efficiency. Beautiful marriage. I'll be chatting with absolute luminaries in this space on this panel including: 👉 Cody Coleman - CEO & Co-Founder of Coactive AI, a company I was introduced to @ Warner Bros. Discovery's AI Accelerators Program earlier this year 👉 Joel Kuwahara - Emmy award winner, Founder/CEO FutureCel, ⭐️ OG in animation as a producer and production manager with credits on Bob's Burgers and the Simpsons 👉 Michael Wise - Former CTO Universal Pictures 👉 et moi, VP, AI IAB So you know...as I used to say over and over again in my radio career in RI, for a wicked good time, come to this panel. 💃 Newbury Comics anyone? Also, if you'll be on site this day, let's cawfee tawk. ☕️ Registration: https://luma.com/3s9npoto #ai #creativity #entertainment

🎶 Last year at #IABALM, we asked our speakers and attendees what they think would be the theme song for the advertising industry, and here's what they said. Want to be part of the conversation this at the 2026 IAB Annual Leadership Meeting? Secure your spot today! It all starts here: https://okt.to/jV5T8d

Which topics are you looking forward to at the 2026 #IABALM? This year’s tracks will explore: 🤖 Beyond Human: When AI Becomes Your Audience 🛍️ Commerce Unboxed: Rethinking Retail, Media, and the Consumer Journey 🌐 Data, Identity, and Privacy in a Reshaped Ecosystem 📱 The New World of Screens, Signals, and Outcomes 💥 Storytelling Evolved: Influence, Imagination, and Impact 📊 Fortifying the Foundation: Measurement for a Modern Media World 🔍 Spotlight On: Growth And more! Check out the agenda and register today: https://okt.to/P7oqfL

🚀 New Playbook Launch: The IAB AI Personalization Playbook is here! A practical Briefing-Building-Benchmarking framework helping brands, agencies, publishers, and platforms move from pilots to scaled personalization, with human-centered AI, risk-tiered governance, and cross-functional integration at the core. Learn how here: https://okt.to/yiORFb

Check out this new Ad Age article from IAB’s Jason Adamski, where he breaks down how standardizing Conversion APIs (CAPI) can help close #CTV’s outcome gap and deliver more reliable proof of performance: https://lnkd.in/e79RN5_M To be released for public comment in Q1 2026, the IAB Tech Lab's Conversion API (CAPI) Technical Standard establishes a consistent, privacy-conscious way for advertisers to send marketing and conversion events—like purchases or sign-ups—directly to platforms and publishers. It defines a shared event format and secure server-to-server connection for transmitting real-time actions and related data used for measurement and optimization. CAPI helps platforms match and deduplicate events across channels, improve attribution, and run more effective campaigns while supporting data privacy and system compatibility. To join the IAB Tech Lab CAPI Working Group, click here ➡️ https://lnkd.in/em-wrwCw

We are excited to welcome DG Media Network as a #NewIABMember! 🎉 DG Media Network (DGMN) connects advertisers to 90MM+ shoppers, many unreachable elsewhere. DGMN's full-funnel solutions drive results, while their first-party data powers omni-channel campaigns with closed-loop measurement and self-service reporting. Learn more about DGMN: https://okt.to/uyzSsU Want to become an #IABMember? ➡️ https://okt.to/DiBYq0

At this year’s #IAB State Privacy Law Summit, three themes stood out: the rapid evolution of state-level #privacy enforcement and the growing complexity of compliance; the industry’s shift toward more responsible and consent-based approaches to sensitive data use; and the heightened focus on children’s privacy as new laws and enforcement actions reshape what responsible advertising looks like. 💡 We want to thank our speakers and sponsors for making this event a success! Frankfurt Kurnit Klein & Selz, CompliancePoint, Davis+Gilbert LLP, FTI Consulting, Kelley Drye & Warren LLP, Loeb & Loeb LLP, OneTrust, SafeGuard Privacy, Sourcepoint, Transcend, Lowenstein Sandler LLP, Orrick, Herrington & Sutcliffe LLP, Squire Patton Boggs

On December 3rd, join industry leaders and legal experts for IAB’s inaugural AI Insights Workshop, sponsored by Lowenstein Sandler LLP and FTI Consulting. Expert speakers such as Caroline Giegerich, Eli Goodman, Freeman Lewin, Dera J. Nevin, Jonathan Roberts, Matthew Savare, and Bryan Sterba will explore topics like: ➖ Unpacking the dynamics shaping responsible AI practices ➖ Navigating current legal and business trends ➖ Structuring and negotiating deals in the AI era Space is limited, register now ➡️ https://okt.to/LaKSCh