Hotwire

Last Call: Save your spot for our AI in PR Workshop 📣 The first session kicked off with a bang! Participants walked away with valuable insights into why AI isn’t just a trend, but mission-critical for modern PR strategies. Now it’s your turn. Join Matt Oakley, SVP Analytics and AI, and learn how to adapt your PR strategy for an AI-driven search world. In this interactive session, you’ll explore our GEO Framework for PR and learn how to: ➡️ Understand your brand’s AI footprint ➡️ Make your content machine-readable ➡️ Influence AI-generated responses 📅 Monday, Nov 24 🕒 11am ET | 4pm GMT | 5pm CET Reserve your spot now: https://lnkd.in/ej3vcRAE

The B2B buying journey is collapsing, and AI is rewriting the rules of search and SEO. Ben Munroe, CMO APAC at Cloudflare, in conversation with Anol Bhattacharya, EVP of Innovation at Hotwire, explains why marketers must rethink everything from content strategy to success metrics. Inside Beacon Episode 2: AI Search and the Changing Buyer Journey • The rise of the “zero-day list”: AI agents collapsing the buying journey into a single query. • Why traditional SEO faces an existential threat (hint: 1500 crawls for ONE visit). • What really matters when website visits become a vanity metric. • The new AI-first search playbook: fresh content, clear structure, and trusted authority #BeaconSeries #AI #B2BMarketing #FutureOfSearch #Cloudflare

Tis the Season of Shift: AI’s Naughty‑or‑Nice Playbook Welcome to HotBytes, Hotwire's monthly take across AI, PR and communications. With the holiday season here, we’re turning the spotlight on consumer tech; why shopping is changing faster than ever and what that means for brands trying to stay visible in the festive rush. Key Highlights: - Agentic commerce: AI is now the front door to holiday shopping. - How to make your brand machine-readable and human-relevant. - PRovoke Global Summit takeaways: Resist the hype, lead with ethics, and build trust through local relevance. - Holiday shopping trends: Mobile-first, social commerce, and Gen AI as your new shopping companion. Plus: Meet Beacon—our new vodcast for bold voices and fresh perspectives (no echo chambers allowed). Tune in for original takes on what’s next in marketing, comms, and AI. The B2B buying journey is collapsing, and AI is rewriting the rules of search and SEO. Ben Munroe and Anol Bhattacharya unpack why marketers must rethink everything, from content strategy to success metrics in an AI-first world. Ready for the shift? Find out who’s naughty, who’s nice, and what’s next.

We’re proud to share Hotwire and ROI·DNA’s 2025 Annual Diversity, Equity, Inclusion & Belonging (DEIB) Report! DEIB isn’t just a checkbox, it’s how we show up for each other every day. This year’s report shares our journey: the wins we’re proud of, the lessons we’re learning, and the steps we’re taking to build a workplace where everyone feels seen, supported, and empowered. Curious to see what this looks like in action? Check out the report: https://lnkd.in/eSyEZRsB

Save the Date! 📅 Join Hotwire at Davos 2026 for the Agentic Organizations Meet-up on Monday, January 19 at the Heimatmuseum. If you are planning to attend, this is a conversation and an opportunity to meet tech industry leaders you don’t want to miss. Mark your calendar and stay tuned for more details. In partnership with Page Society and House of Beautiful Business. #Davos #HotwireAtDavos #AgenticOrganizations

Welcome to Beacon! Here you will find bold conversations on what's next in AI, marketing, communications and beyond. No echo chambers. Just original points of view. Hosted by Anol Bhattacharya—EVP of Innovation and the mastermind behind Hotwire’s AI Lab—each guest takes the spotlight across a series of episodes. And we’re starting strong: we are thrilled to kick off the series with Ben Munroe, CMO APAC at Cloudflare. In Episode 1, The Future of B2B Marketing in the Era of AI, Ben sets the tone: “The pace of AI is never going to get any slower than it is now. This is the slowest AI will ever be. And if you’re standing still because of ROMA (Relief of Missing Out), you’re already behind.” Tune in to episode 1 to hear what this means for marketing and comms. https://lnkd.in/eUJ-tnVZ New episodes will drop here and on Spotify twice a week! #BeaconSeries #AIinMarketing #AIinComms

Big ideas. Bold voices. Beacon drops on Monday. Our first guest, Ben Munroe, APAC CMO at Cloudflare.

Following the success of our PR in the AI Era webinar, we are are hosting an exclusive, hands-on AI in PR Workshop led by Matt Oakley, SVP of Analytics & AI at Hotwire. This session goes beyond theory. It's a practical dive into AI-driven search and content optimization for PR and communications. Two sessions available. Pick your date: Thursday, November 20th or Monday, November 24th Time: 11am ET | 4pm GMT | 5pm CET You’ll leave with an understanding of how to action our GEO Framework for PR, a practical system to: ➡️ Understand your brand and competitor visibility in AI-generated responses ➡️ Optimize PR and communications content for a new audience—robots! Make content machine-readable ➡️ Build topical authority in a zero-click era Seats are limited to ensure a highly interactive experience. Secure your spot now 🌐 https://lnkd.in/ej3vcRAE