We wrapped up a high-octane week at EICMA 2025, showcasing a bold vision for 2026 built on performance and passion. With over 600,000 motorcycle enthusiasts attending from across Italy and beyond, we delivered an immersive experience that celebrated racing innovation, lifestyle expression, and the freedom of the open road.
Harley-Davidson Motor Company
Motor Vehicle Manufacturing
Milwaukee, WI 309,527 followers
More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
About us
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. • Our Mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. • Our Vision: Building our legend and leading our industry through innovation, evolution and emotion. Our Mission and Vision honor our past and help define our future. And what we hope you see in these guiding statements is a consumer-led company that’s driven to win, lead and deliver a Harley-Davidson experience that our riders expect and deserve – one where adventure and “freedom for the soul” are the payoff. To do this, we are redefining our culture to reignite the company’s soul and spirit. We are calling our cultural journey “H-D#1” represented by our recognizable #1 logo, introduced in 1969 to celebrate a National Racing Championship. The #1 logo is uniquely ours - an iconic symbol of winning and the hard work it takes to get there. The Hardwire is Harley-Davidson’s 2021-2025 strategic plan guided by our mission and vision. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand. For more information, visit our company site: www.harley-davidson.com or our career site: jobs.harley-davidson.com
- Website
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http://www.harley-davidson.com
External link for Harley-Davidson Motor Company
- Industry
- Motor Vehicle Manufacturing
- Company size
- 5,001-10,000 employees
- Headquarters
- Milwaukee, WI
- Type
- Public Company
- Founded
- 1903
- Specialties
- Motorcycle Manufacturing
Locations
Employees at Harley-Davidson Motor Company
Updates
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Chapter 1 of the 2026 Harley-Davidson lineup reveal is here. From the Street Glide and Road Glide to the Cruisers and Revolution Max bikes, every machine carries the pride, craft, and attitude of the people who live it every day. Watch the Chapter 1 Reveal film today and check back January 14 for Chapter 2 with more new models on the way. https://lnkd.in/ge_UW3pf
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Earlier this month, our incredible skilled trades team from Powertrain Operations (PTO) had a blast at Discovery World’s Tech & Trades Day. The H-D team taught students what skilled trades are all about by building Lego motorcycles and troubleshooting a stalled conveyor belt. Big thanks to everyone from PTO who made it such a fun and inspiring day!
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Our favorite American pastime? Riding the open road, obviously. But let’s be honest, baseball’s right up there, too. We’re big Brewers fans here in Milwaukee, so when playoff season hit, it made sense to team up with our friends and neighbors for viewing parties right outside our doors. Join us tonight for another Brewers Watch Party at Davidson Park and cheer on our hometown team. Let’s go Crew! https://lnkd.in/gCQb_NAx
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Harley-Davidson and Realtree recently released the “Get Lost” collaboration, a capsule collection inspired by Realtree’s iconic camouflage and Harley-Davidson’s call to adventure. Every style is designed with purpose—made to transition seamlessly from the outdoors to everyday life. Each piece is finished with Harley-Davidson details that bring together craftsmanship, utility, and style. The H-D® x Realtree® collection is available at h-d.com/realtree and in Harley-Davidson® dealerships across the U.S.
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The Mission King of the Baggers racing series completed the 2025 season with a double-header weekend at New Jersey Motorsports Park in Millville, N.J. Harley-Davidson® x Dynojet Factory Race Team rider Kyle Wyman rode a race-prepared Road Glide® in special gold livery on Sunday to celebrate his championship season. Wyman closed the 14-race season with a commanding 70-point lead in the King of the Baggers standings, with seven race wins and three additional podium finishes. Well done, Race Team!
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In early September, more than 100,000 riders, enthusiasts, and families from across Europe and beyond came together for European Bike Week® 2025, the continent’s largest free motorcycle celebration. At the heart of the event, the Harley-Davidson Expo showcased the latest 2025 models, including the striking Gray Ghost Fat Boy, a tribute to Willie G. Davidson’s iconic design legacy. The Pan America Adventure Zone offered off-road demos and expert training, while the Demo Zone, Jumpstart™ simulator, and Race simulator gave attendees hands-on experiences. One lucky participant from Italy, won a Low Rider ST live on stage in front of a huge crowd at the H-D plaza. The week culminated in the legendary Harley-Davidson Parade, providing one of the largest motorcycle group rides in the world. The event was a powerful tribute to the Harley-Davidson legacy, lifestyle, and love for the open road. We can’t wait for next year!
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Over the weekend, Harley-Davidson® x Dynojet Factory Race Team rider Kyle Wyman was crowned 2025 Mission King of the Baggers champion during the MotoAmerica double-header at Circuit of the Americas in Austin, Texas. With two races left on the schedule, his points lead is insurmountable, and the #1 plate will be coming back to Milwaukee! Congratulations to the entire Race Team on an incredible season!
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