GrubMarket Inc.’s cover photo
GrubMarket Inc.

GrubMarket Inc.

Technology, Information and Internet

About us

GrubMarket is the AI-powered technology enabler and digital transformer of the American food supply chain industry. It is the first mover of building B2B eCommerce, as well as the first mover of providing Enterprise AI Solutions to the American food supply chain industry. It is one of the largest private food tech companies in the United States and the world.

Website
https://www.grubmarket.com
Industry
Technology, Information and Internet
Company size
1,001-5,000 employees
Headquarters
San Francisco
Type
Privately Held
Founded
2014
Specialties
Food and Beverage, eCommerce, American Food Supply Chain, Technology Transformation, Software-as-a-Service, Generative AI, and AI-Powered

Locations

Employees at GrubMarket Inc.

Updates

  • Breaking News from GrubMarket, Inc.! 🎉👏 We’re excited to announce our acquisition of Procurant, a leading SaaS provider and trading platform for the fresh-produce industry. This move strengthens our mission to modernize and optimize America’s food supply chain through enterprise-grade AI and technology. Why this acquisition matters: ✅ Adds a cloud-native procurement network built for perishables, enabling real-time collaboration and full visibility. ✅ Integrates a robust trading platform serving 850+ customers across 14 countries and handling $5.5B+ in GMV. ✅ Creates strong synergies with GrubMarket Software suite including WholesaleWare ERP, GrubMarket AI - The ONLY Enterprise AI Solution Provider for the Food Supply Chain Industry, Orders IO, and GrubPay. ✅ Expands our operational capabilities and market reach. Eric Peters, Founder & CEO of Procurant, states, “Since our founding, we’ve focused on modernizing how the industry buys and manages perishables. Procurant's expansive network, powerful SaaS products and central trading platform help retailers and suppliers benefit from real-time collaboration, replace costly legacy tools, and gain meaningful insights into their business partnerships. Joining GrubMarket, one of the largest fresh food technology networks, is an exciting next chapter for us. With GrubMarket's impressive infrastructure and software and AI offerings, we will expand our reach and bring powerful, new efficiencies to customers across the fresh food supply chain.” Mike Xu, CEO of GrubMarket, adds, “We are thrilled to welcome Procurant to the GrubMarket family. Procurant has established itself as a trusted, purpose-built platform that transforms how the food industry manages perishables, with a robust trading network that connects buyers and suppliers through modern SaaS software designed specifically for the unique demands of fresh food procurement. This strategic acquisition impressively expands our software portfolio and strengthens our position as the enterprise AI solutions provider for the American food supply chain. The addition of Procurant's comprehensive solutions will not only benefit our growing base of GrubMarket software customers, but also create powerful synergies across our own GrubMarket network. By integrating Procurant's platform with our existing technology stack and AI development capabilities, we will deepen the impact of eCommerce internally and offer new AI-powered procurement solutions to the broader fresh food industry. We are uniquely positioned to accelerate digital transformation across the fresh food supply chain as a team, together.” Please join us in welcoming the entire Procurant team to the GrubMarket family! 🌎🌱 Full press release link in the comments below. 🔗 #Acquisition #GrubMarketGrowth #FoodSupplyChain #AI #Innovation #FreshProduce #BuildAGreatCompany #SaaS #MergersAndAcquisitions #Procurement #Wholesale #SupplyChainAI #D50

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    • Eric Peters, Founder and CEO of Procurant
  • GrubMarket Inc. reposted this

    View organization page for Fusion Fund

    9,145 followers

    Congratulations to our portfolio company GrubMarket Inc. on being named a 2025 The Shelby Report Sustainability in the Food Industry Award winner for its Sustainable California Initiative! This is a powerful example of how innovation and environmental stewardship can go hand in hand. Launched in 2023, Sustainable California reflects GrubMarket’s long-term commitment to rebuilding ecosystems, empowering underserved farmers, and strengthening the future of agriculture in one of the world’s most critical food-producing regions. From planting over 130,000 native trees across fire-damaged land to supporting socially disadvantaged farmers across 10 counties, the program is already driving measurable impact. As a long-time partner of GrubMarket, we’ve seen firsthand how deep tech and real-world systems thinking can transform even the most complex industries. Congratulations again to Mike Xu and the GrubMarket team on this well-deserved recognition and leading the way for a greener future in food retail, production, and distribution. #SustainabilityAwards #FoodTech #AgTech #EnvironmentalImpact

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  • View organization page for GrubMarket Inc.

    6,567 followers

    GrubMarket Wins 2025 Shelby Report Sustainability in the Food Industry Award 🌿 We’re humbled and proud to share that GrubMarket has been recognized by The Shelby Report as a 2025 Sustainability in the Food Industry Award winner for our Sustainable California Initiative, honoring innovation, environmental impact, and community support across the food supply chain. Launched in 2023, Sustainable California reflects our deep commitment to protecting the environment and empowering the farmers who feed our nation. The program drives real impact through its key pillars: 🌳 Reforestation with One Tree Planted: Over 130,000 native trees planted across drought-stricken, wildfire-scarred lands, with 100,000 more trees now planned for the Sierra Nevada region. 🌱 Organic Transition Support with CCOF: Grants, mentorship, and resources for underserved California farmers transitioning to organic certification. “The Sustainable California Initiative is not only a way for us to give back to our local agricultural communities it also reflects our commitment to supporting sustainable agriculture, protecting the environment and ensuring that future generations to come will continue to benefit from California’s precious resources,” said GrubMarket CEO Mike Xu. Check out the full award announcement from The Shelby Report here: https://lnkd.in/gRjrf7VV #Sustainability #FoodSupplyChain #AgTech #GrubMarket #AI #SustainableAgriculture #FoodInnovation #ClimateAction #SustainableCalifornia #ShelbyReport

  • View organization page for GrubMarket Inc.

    6,567 followers

    🌎 An Inflection Point for the American Produce Supply Chain Industry GrubMarket CEO and Founder Mike Xu recently published an insightful article exploring the pivotal moment facing America’s fresh produce supply chain. In his piece, Mike discusses two major forces reshaping the industry: 1️⃣ The global power shift in fresh produce sourcing, as South America and Mexico become major suppliers alongside California. 2️⃣ The emergence of AI technologies that are transforming manual labor across the produce supply chain. Mr. Xu also proposes a bold and optimistic vision: expanding domestic fresh produce farming across the Midwest and other fertile U.S. regions to strengthen American agriculture, create more blue-collar jobs, and unlock new opportunities for innovation in AI, eCommerce, logistics, and greenhouse technologies. As Mike notes, “It is time to revive the agriculture of the Midwest and other parts of the U.S., with higher-profit fresh produce farming, including organic produce farming.” 📖 Read Mike’s full article on LinkedIn to explore his predictions, insights, and solutions for building a more resilient and technology-driven food supply chain for the future. #FoodSupplyChain #Agriculture #AgTech #ArtificialIntelligence #Sustainability #Innovation #FoodTech #MidwestAgriculture #FreshProduce #GrubMarket #Leadership #AITransformation

    View profile for Mike Xu

    CEO, Founder at GrubMarket Inc.

    With a humble heart, I am writing my interpretation, prediction and vision of the near future of American Fresh Produce Supply Chain Industry and American Agriculture, and proposing some solutions to address some of the incoming profound challenges. GrubMarket Inc. and I are proud to work and serve in these sectors. It has been a great honor that we have a chance to contribute to the better future of these essential industries and sectors.

  • GrubMarket Inc. reposted this

    View profile for Mike Xu

    CEO, Founder at GrubMarket Inc.

    With a humble heart, I am writing my interpretation, prediction and vision of the near future of American Fresh Produce Supply Chain Industry and American Agriculture, and proposing some solutions to address some of the incoming profound challenges. GrubMarket Inc. and I are proud to work and serve in these sectors. It has been a great honor that we have a chance to contribute to the better future of these essential industries and sectors.

  • We’re excited to announce the launch of our Reporting AI Agent, the third specialized AI Agent purpose-built for the food supply chain industry! 🤖📊 As part of the GrubAssist AI platform, this groundbreaking Agent automates reporting and delivers proactive, data-driven business insights to food wholesalers and distributors. Food supply chain leaders need timely, accurate information to optimize purchasing, protect margins, and keep teams aligned. Too often, that data is locked behind costly manual queries and static reports. The Reporting AI Agent changes everything by delivering actionable insights directly to decision-makers complete with responses, charts, and spreadsheets on a daily, weekly, or any cadence the user chooses. Key benefits of the Reporting AI Agent include: ✅ Profit Margin Protection: Timely insights empower distributors to optimize pricing, better plan purchasing, and recover lost sales, before issues cut into margins. ✅ Significant Time Savings: Automation eliminates the need to set up and manually run recurring queries and prompts, saving managers hours every week. ✅ Enhanced Visibility and Operational Alignment: Targeted reports delivered to specific team members allow leaders to build action-oriented teams driven by real-time data. "With the Reporting AI Agent, we are empowering food wholesalers and distributors to be proactive, not reactive," said Mike Xu, Founder and CEO of GrubMarket. "By automating AI-powered reporting and embedding deep food supply chain industry knowledge into our AI Agent, we are giving business leaders a powerful tool to improve their decision-making, efficiency, and profitability. This is something this industry has never been able to benefit from before." We’re proud to lead the way with agentic AI solutions that are transforming the food supply chain. 🔗 Link to the full press release: https://lnkd.in/eQQZz8zY #AI #FoodSupplyChain #Reporting #BusinessIntelligence #GrubAssistAI #Innovation #Automation #FoodTech #AIAgents #AgTech

  • GrubMarket Inc. reposted this

    View profile for Devon G.

    Board Director | Venture & Startup Advisor | Georgetown Entrepreneurship | Growth Strategy Across Tech, Media & Consumer

    Congratulations, GrubMarket Inc. on your extraordinary efforts on the Sustainable California Initiative!

    View organization page for Environment+Energy Leader

    10,766 followers

    GrubMarket Inc. Marks Two Years of Sustainable California Initiative with Wildfire Recovery, Farm Tech Access, and Organic Transitions Two years in, GrubMarket’s Sustainable California initiative is delivering measurable impact in regions hit hardest by wildfires and climate disruption. 🌲 200,000+ trees planted with One Tree Planted in fire-scarred and drought-affected areas, including the Sierra Nevada Corporation part of a long-term biodiversity, watershed, and soil health restoration strategy. 💻 Free 2025 access for California farmers to AI-powered tools like GrubAssist, WholesaleWare ERP, and Orders IO—streamlining operations during volatile conditions. 🌾 Ongoing funding and mentorship for socially disadvantaged farmers transitioning to organic certification through the CALIFORNIA CERTIFIED ORGANIC FARMERS INC (CCOF) Organic Transition Program. CEO Mike Xu says this work reflects a commitment to “restore California’s landscapes” and build a more inclusive agricultural economy. While adoption and long-term retention metrics are still emerging, the blend of restoration, technology, and market access offers a model for sustainability in the ag sector. 🔗 Read the full article: https://hubs.la/Q03CT4t00 🎧 Listen on Sustainability Soundbites: https://hubs.la/Q03CT5SQ0 #SustainableAgriculture #WildfireRecovery #OrganicFarming #ClimateResilience #AgTech #SustainabilitySoundbites

  • View organization page for GrubMarket Inc.

    6,567 followers

    Today we are thrilled to announce some exciting updates for our AI Orders Agent 🤖🚀 We’ve expanded AI Orders with a new Multi-Format Document Processor that supports PDF, Excel, and CSV order files. 📄 Food distributors and wholesalers often receive purchase orders in multiple formats that require tedious manual entry. Now, AI Orders can instantly extract, process, and push those orders directly into your ERP system. The result is faster, more accurate workflows and hundreds of hours saved. Now with AI Orders Agent you can: ✅ Automate order entry from PDFs, spreadsheets, and CSVs ✅ Seamlessly integrate ERPs (WholesaleWare, QuickBooks, WaudWare PICS, Granite State, Thyme, and more) ✅ AI Agents that learn and improve with every order ✅ Achieve faster fulfillment, tighter inventory tracking, and greater sales capacity “Our new AI-powered Multi-Format Document Processor solves the common problems associated with manual order processing within the food supply chain industry and represents our commitment to developing valuable AI solutions based on our deep understanding of critical pain points in food distribution operations,” said Mike Xu, CEO of GrubMarket. “By supporting PDFs, Excel spreadsheets, and CSV files, our mission is to leverage AI and other new technologies to help eliminate inefficiencies and inaccuracies, enabling companies to focus instead on growing their businesses and serving their customers more effectively.” 👉 Learn more or request a demo: https://lnkd.in/gMwACRBq 🔗 Link to the full Press Release: https://lnkd.in/gNB39F3P #FoodTech #AI #FoodDistribution #GrubAssistAI #AIAgent #FoodSupplyChainTechnology #FoodSupplyChainAI #EnterpriseAI #AIAssistant #DeepLearning #NLP #AgenticAI

  • GrubMarket Inc. reposted this

    GrubMarket Inc. Marks Two Years of Sustainable California Initiative with Wildfire Recovery, Farm Tech Access, and Organic Transitions Two years in, GrubMarket’s Sustainable California initiative is delivering measurable impact in regions hit hardest by wildfires and climate disruption. 🌲 200,000+ trees planted with One Tree Planted in fire-scarred and drought-affected areas, including the Sierra Nevada Corporation part of a long-term biodiversity, watershed, and soil health restoration strategy. 💻 Free 2025 access for California farmers to AI-powered tools like GrubAssist, WholesaleWare ERP, and Orders IO—streamlining operations during volatile conditions. 🌾 Ongoing funding and mentorship for socially disadvantaged farmers transitioning to organic certification through the CALIFORNIA CERTIFIED ORGANIC FARMERS INC (CCOF) Organic Transition Program. CEO Mike Xu says this work reflects a commitment to “restore California’s landscapes” and build a more inclusive agricultural economy. While adoption and long-term retention metrics are still emerging, the blend of restoration, technology, and market access offers a model for sustainability in the ag sector. 🔗 Read the full article: https://hubs.la/Q03CT4t00 🎧 Listen on Sustainability Soundbites: https://hubs.la/Q03CT5SQ0 #SustainableAgriculture #WildfireRecovery #OrganicFarming #ClimateResilience #AgTech #SustainabilitySoundbites

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Funding

GrubMarket Inc. 9 total rounds

Last Round

Series G

US$ 50.0M

See more info on crunchbase