Reframe’s cover photo
Reframe

Reframe

Wellness and Fitness Services

Atlanta, Georgia 55,378 followers

Drink Less, Live More

About us

The #1 App to help people reduce their alcohol intake or quit drinking. Reframe is a neuroscience habit change program focused on helping people change the way alcohol shows up in their lives, whether that's through cutting back or complete abstinence from alcohol. We believe there's no one right way to drink less; the path to changing our relationship with alcohol is an incredibly individual process, as unique as each of us are. We simply provide you with all of the information you need to make informed decisions about alcohol consumption and navigate a life with or without booze that feels really, really good. Through our partners at Emory and Harvard University’s, and our Reframe clinical team, and the input of hundreds of industry experts, we've developed the most effective alcohol reduction program out there. We do science, not stigma. Research, not rules. And we do it all for you, so you can thrive.

Website
https://www.joinreframeapp.com/
Industry
Wellness and Fitness Services
Company size
51-200 employees
Headquarters
Atlanta, Georgia
Type
Privately Held
Founded
2018

Locations

Employees at Reframe

Updates

  • Your tracker sees data. You feel patterns. We’ve all been told to “trust the metrics”… that a streak, a readiness score, or a sleep graph tells the whole story of your relationship with alcohol. But numbers can’t sense the stress that drove last night’s drink. They can’t feel the 2 AM wake-up, the irritability, or the quiet promise you made to yourself this morning. AI can spot patterns. But only you can feel context. The real transformation happens when data and awareness work together, when the signals from your body help you understand urges, habits, and moods, instead of judging them. Alcohol change isn’t about perfect dashboards. It’s about building a dialogue between your physiology and your inner world, so you can make choices that actually align with the life you want. That’s the heart of Reframe Ultra. Data that understands you. Coaching that meets you where you are. A system built on insight, not shame. #AlcoholHealth #PrecisionBehaviorChange #WellnessIntelligence #Biofeedback #MindBodyConnection #Reframe #ReframeUltra

    View organization page for Reframe Ultra

    51 followers

    Your tracker sees data. You feel patterns. We’ve been told to trust the algorithm and that metrics are more reliable than mood. But numbers can’t sense a looming deadline, a restless night, or the weight of an unresolved conversation. AI is great at spotting patterns, not perspective. It doesn’t know when you’re emotionally spent or mentally sharp despite poor sleep. The magic happens when data and self-awareness work together. When your tracker asks questions instead of giving orders. When you use metrics to validate what you're feeling, not override it. Health isn’t a dashboard. It’s a dialogue. #PrecisionHealth #WellnessIntelligence #Biofeedback #DataAndHuman #MindBodyConnection #ReframeUltra

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  • Gut health plays a powerful role in alcohol cravings, mood swings, and energy and many people don’t realize the connection. Alcohol can disrupt the gut lining, reduce microbial diversity, and trigger inflammation that the brain interprets as stress. The good news? You can start repairing the gut–brain axis with simple grocery-store choices. For those who want deeper precision health support, our Reframe Ultra team helps you take this work even further. #AlcoholReduction #GutHealth #ScienceBacked #ReframeApp #WellnessWisdom #MindBodyHealth #longevity #mindset #wellness

    View organization page for Reframe Ultra

    51 followers

    Not sure where to start with gut health? It begins at the grocery store. Your gut bacteria need specific nutrients to thrive and understanding what those are can help you make more informed choices. Gut bacteria need diverse sources of fiber to flourish. Studies link eating 30+ different plant foods per week to greater microbiome diversity. Fermented foods with live cultures can introduce beneficial bacteria. Foods like yogurt, kefir, sauerkraut, and kimchi have been shown to increase microbial diversity. Anti-inflammatory compounds support gut lining health. Omega-3 fatty acids (from fatty fish, walnuts, flaxseeds) and polyphenols (from berries, green tea, olive oil, dark chocolate) have been linked to reduced gut inflammation. Prebiotic fibers act as targeted food for beneficial bacteria. Foods like onions, garlic, leeks, asparagus, and slightly green bananas contain specific fibers that feed good bacteria. #FermentedFoods #Prebiotics #GutHealth #HealthData #DigestiveHealth #WellnessWisdom #ScienceBacked #MindfulLiving #UltraInsights

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  • We love this breakdown of the gut–brain connection. At Reframe Ultra, we see this pattern every day in members who are working to reduce alcohol and rebuild metabolic and emotional stability. When that “butterflies” feeling shifts into persistent anxiety, the gut is often signaling distress long before the mind can make sense of it. Chronic stress, disrupted sleep, and inflammatory triggers - including alcohol - can inflame the gut lining and intensify cytokine activity. The brain receives those inflammatory signals through the vagus nerve and interprets them as anxiety, tension, or irritability. The good news: this loop is reversible. Supporting gut health is one of the fastest ways to support emotional regulation. Our coaching team regularly guides members through evidence-based strategies like reducing gut irritants (especially alcohol), increasing fiber diversity, and integrating daily stress-regulation practices. As gut inflammation decreases, mental clarity and emotional steadiness almost always improve. Your gut and brain are in constant conversation. Changing the inputs changes the messages. If you’re navigating anxiety, stress reactivity, or the ups and downs that come with changing your relationship with alcohol, you don’t have to do it alone. #GutHealth #Inflammation #GutBrainAxis #Neuroscience #HealthBehavior #AlcoholReduction #MentalHealth #HealthData #AnxietySupport #Reframe #ScienceBacked #MindBodyConnection

    View organization page for Reframe Ultra

    51 followers

    “Butterflies” in your stomach are a natural reaction to nerves. But when those butterflies become persistent anxiety, gut inflammation is often involved. Your gut sends distress signals up the vagus nerve to your brain, and inflammatory molecules called cytokines trigger neuroinflammation that your brain interprets as anxiety. Stress disrupts your gut, your inflamed gut fuels more anxiety, and the cycle continues. You can intervene by addressing gut inflammation directly: prioritize fiber-rich, diverse foods, practice daily stress reduction, and limit gut irritants like excess sugar and alcohol. Your brain will thank you! #GutHealth #Inflammation #HealthData #GutBrainAxis #DigestiveHealth #Neuroscience #AnxietyReduction #WellnessWisdom #ScienceBacked #MindfulLiving #UltraInsights Reframe

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  • Your mood isn’t “all in your head.” It’s also in your gut, and for many people, alcohol plays a bigger role in that connection than they realize. Alcohol directly disrupts the gut lining, alters the microbiome, and interferes with serotonin production. Since nearly 90% of serotonin is produced in the digestive system, even small shifts in gut health can impact mood, sleep, cravings, and stress resilience. At Reframe, we see this every day: When someone begins reducing alcohol, their gut starts to recover, and their mood often improves before anything else. Less irritability. More emotional stability. Better sleep. Clearer mornings. And for those who want deeper support, Reframe Ultra takes this a step further. Our nutrition, mindset, and sleep coaches work together to address the gut–brain axis using data from wearables, labs, and daily patterns. Because mood isn’t just a psychology issue or a nutrition issue. It’s a systems issue, and systems need integrated care. Your gut and brain are always in conversation. When you support one, you influence the other. Curious what your gut, mood, and alcohol patterns might be telling you? #GutHealth #GutBrainAxis #Serotonin #MentalHealthMatters #AlcoholReduction #Reframe #ReframeUltra #HealthData #Microbiome #WellnessScience #FunctionalHealth

    View organization page for Reframe Ultra

    51 followers

    Your mood isn’t “all in your head”. It’s also in your gut. Serotonin, often referred to as the “happiness hormone”, helps regulate your mood, sleep, and sense of wellbeing. But did you know that approximately 90% of your body’s serotonin is produced in your digestive system? The serotonin in your brain and your gut are connected through the vagus nerve, a direct communication line. When your gut is healthy, it sends positive signals to your brain. When it is struggling from stress, poor diet, or a lack of sleep, those signals change. Your gut and brain are talking, and what you feed one affects the other. Support your mental health by prioritizing a diverse diet, quality rest, and mindful practices. Curious how to optimize your gut health for better mood and mental clarity? #GutHealth #HealthyGut #Microbiome #HealthData #GutBrainAxis #DigestiveHealth #Serotonin #HappinessHormone #WellnessWisdom #ScienceBacked #MindfulLiving #UltraInsights

  • Your gut isn’t just about digestion. It’s one of the first systems to feel the effects of alcohol, and one of the first places people notice change when they cut back. Alcohol disrupts the gut-brain axis, the communication loop that links your microbiome to mood, stress, cravings, sleep, and energy. When that system gets thrown off, you feel it: bloating, brain fog, irritability, fatigue, and that “wired but tired” crash the next morning. The good news: the gut is incredibly adaptive. When drinking decreases, inflammation lowers, beneficial microbes rebound, and the signals between your gut and brain sharpen again. People often report clearer thinking, steadier energy, and more emotional regulation within just a few weeks. Your gut is one of your body’s most intelligent feedback systems, and one of the most responsive when you give it space to recalibrate. If you’re ready to go deeper, our Reframe Ultra program pairs alcohol-related gut recovery with precision data, lab work, and a full coaching team to rebuild your health from the inside out. #AlcoholRecovery #GutBrainAxis #Microbiome #Sobriety #Reframe #ReframeUltra #alcoholfree #guthealth #gut #health #wellness

    View organization page for Reframe Ultra

    51 followers

    Your gut is more than a digestion system. It’s a central communication hub linking your brain, immune system, metabolism, and hormones. This network, known as the gut-brain axis, allows trillions of microbes in your intestines to influence mood, stress response, energy production, and even sleep quality through neural, immune, and hormonal pathways. When the gut ecosystem becomes imbalanced from stress, disrupted sleep, or a low-diversity diet, signals between the brain and body weaken. The result can be fatigue, inflammation, and cognitive fog. Supporting your microbiome isn’t about perfection. It’s about creating the conditions for balance: nutrient-dense foods, circadian-aligned sleep, hydration, and stress regulation. Your gut is one of your body’s most intelligent systems. Treat it like one. #GutHealth #GutBrainAxis #Microbiome #SystemsBiology #PrecisionHealth #Neuroscience #IntegrativeHealth #UltraInsights

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  • Your resting heart rate says more than you think. It’s one of the clearest signals of how your body is handling stress, sleep, and recovery and yes, alcohol directly impacts all three. After drinking, your parasympathetic (“rest and repair”) system quiets down, and your heart rate rises as your body works harder to process alcohol and restore balance. That’s why your RHR is often elevated the morning after, even if you only had a couple of drinks. Over time, frequent spikes can make recovery harder, sleep lighter, and energy lower. At Reframe Ultra, we help you connect the dots between your habits and your body’s feedback, so you can see progress not just in how you feel, but in how you function. #RestingHeartRate #AlcoholRecovery #PrecisionHealth #WellnessScience #HeartHealth #StressRecovery #SobrietyJourney #ReframeApp

    View organization page for Reframe Ultra

    51 followers

    Your resting heart rate is more than a fitness stat, it’s a daily readout of how your body’s internal systems are coping with stress, sleep, and recovery. When your parasympathetic (“rest and repair”) system is active, RHR trends lower a sign of balance and resilience. When stress hormones rise, sleep shortens, or inflammation builds, RHR increases as your body works harder to maintain stability. Short-term fluctuations are normal. What matters most is the trend: - A gradual decrease signals adaptation and improved recovery. - A persistent rise can indicate overtraining, dehydration, illness, or chronic stress. Track your patterns with curiosity, not judgment. Your RHR is your body’s way of whispering before it has to shout. At Ultra, we help you interpret these signals, so your data becomes guidance, not noise. #RestingHeartRate #NervousSystemHealth #Biometrics #PrecisionHealth #StressRecovery #WellnessScience #HeartHealth #UltraInsights

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  • When you step into something uncomfortable - whether it’s cold water, a craving, or a tough emotion - your nervous system reacts the same way. Heart rate rises. Adrenaline spikes. The brain prepares to act. But here’s the truth: learning to stay with that discomfort, to breathe through it instead of escape it, actually retrains your stress response. That’s how regulation is built, not by avoiding discomfort, but by understanding it. #Neuroscience #Sobriety #StressRegulation #EmotionalHealth #RecoveryJourney #AlcoholFree #MindfulChange #Neuroplasticity #BehavioralHealth #ReframeYourBrain

    View organization page for Reframe Ultra

    51 followers

    Cold exposure isn't just uncomfortable, it's a neurological switch. Within seconds, your sympathetic nervous system activates, the system in your body responsible for our “flight-or-flight” reactions. Adrenaline spikes. Your brain shifts into focus mode. Discomfort is the point. It trains your stress response to be sharper, faster, more controlled. When you learn what your Discomfort symptoms are, with the help of our coaches, you’ll be able to better identify the limits within your own body and how to listen to them and respond. Curious what precision + expertise could mean for your health? Explore it for yourself. For deeper insights into precision health and lasting change, follow @reframe_ultra #ColdTherapy #Neuroscience #Biohacking #MorningRoutine #StressResilience #FocusHacks #Norepinephrine #WellnessScience #HealthOptimization

  • When we’re exhausted, everything feels harder including sticking to our goals around alcohol. Lack of sleep disrupts the same reward pathways involved in cravings. It raises ghrelin (“I’m hungry”) and lowers leptin (“I’m full”), which can also make us reach for sugar, caffeine, or a drink for quick energy. Improving sleep is one of the most powerful ways to reduce cravings and support long-term recovery. Our team at Reframe Ultra is expanding this science even further by connecting sleep, metabolism, and behavior in one integrated system. #SleepScience #Recovery #AlcoholFree #Wellness #Cravings #HabitChange #Biometrics #PrecisionHealth

    View organization page for Reframe Ultra

    51 followers

    Your willpower isn't weak. You just did not get enough rest. When you're sleep-deprived, your brain's reward system lights up for high-calorie foods. Leptin (the "I'm full" hormone) drops. Ghrelin (the "I'm hungry" hormone) spikes. You're not lacking discipline. You're lacking rest. Curious about your hormone levels and what they could mean for your health? Explore it for yourself with the help of our sleep coaches. For deeper insights into precision health and lasting change, follow @reframe_ultra #SleepScience #Metabolism #SugarCravings #HealthHacks #Biometrics #SleepDeprivation #WellnessTips #ScienceOfSleep #HealthyHabits

  • That’s because alcohol doesn’t help you sleep. It sedates you. Here’s what really happens: 1️⃣ Early night: Alcohol suppresses REM - the stage where your brain processes emotions and builds memory. 2️⃣ Later night: As blood alcohol drops, your body rebounds. Heart rate spikes. Core temperature rises. Your brain tries to “catch up” on REM, often through vivid dreams or night sweats. The result? Fragmented sleep, low recovery, and that all-too-familiar “I slept, but I’m exhausted” feeling. When you stop drinking, those stages start to normalize. Deep sleep returns first. REM takes longer. It’s your nervous system learning how to rest again but naturally this time. Check out Reframe Ultra for more daily biology and mindset insights. #RecoveryScience #SleepHealth #AlcoholFree #Neuroscience #Reframe #SobrietyJourney

    View organization page for Reframe Ultra

    51 followers

    You've probably heard: "Sleep in 90-minute increments for optimal rest." Here's what the science actually shows: sleep cycles aren't fixed. They shift throughout the night based on what your body needs. Basically, the more deep sleep you acquire early in the night, the more REM you receive towards the morning. Chasing the "perfect" wake time can backfire. You end up stressed about sleep instead of actually sleeping. What works better? Consistent bedtimes. A wind-down ritual. Letting your body find its rhythm instead of forcing it into math. Your sleep isn't broken. Trust your body. Ultra isn’t about quick fixes. It’s about steady, science-backed progress that actually lasts. Curious what precision + expertise could mean for your health? Explore it for yourself. https://lnkd.in/g4JY6x7U #SleepScience #Biohacking #SleepBetter #HealthData #Neuroplasticity #SleepQuality #WellnessWisdom #ScienceBacked #MindfulLiving #UltraInsights

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  • Insulin resistance isn’t failure - it’s feedback. Alcohol doesn’t just affect your liver. It changes how your cells handle energy. When glucose and insulin stay high (from stress, disrupted sleep, or repeated drinking) the body starts protecting itself. The cells close their gates. That’s the signal we listen to. At Reframe Ultra, we help people rebuild sensitivity to insulin, to energy, and to what their bodies are really asking for. Recovery isn’t just about stopping alcohol; it’s about restoring how your whole system works. #Reframe #ReframeUltra #MetabolicHealth #AlcoholRecovery #PrecisionHealth #InsulinResistance #SystemsBiology #Mitochondria #MetabolicFlexibility

    View organization page for Reframe Ultra

    51 followers

    Insulin resistance isn't a failure. It's a response. When we talk about insulin resistance, it's usually framed as something broken - your cells "stop listening" to insulin. But from the cell's perspective, it's protection. Here's what's happening: •The cell is already full. Insulin's job is to signal cells to take in glucose for energy or storage. But if a cell is constantly flooded with fuel - from frequent eating, high-carb meals, or chronic stress keeping glucose elevated - it reaches capacity. •Too much fuel becomes toxic. Excess glucose inside the cell generates oxidative stress. The mitochondria (your cellular engines) can't burn it all. Free radicals accumulate. The cell's machinery starts to take damage. •The cell closes the gates. To protect itself, the cell reduces insulin receptors on its surface and becomes less responsive to insulin's signal. It's not broken - it's saying "we're full, stop sending more." •The consequence: elevated insulin and glucose. Your pancreas detects that glucose isn't getting into cells, so it pumps out more insulin to force the issue. Blood sugar stays high. Insulin stays high. The system is working harder to do the same job. This is why insulin resistance develops before blood sugar looks abnormal on standard tests. The cell is protecting itself long before your fasting glucose crosses a threshold. Insulin resistance isn't the enemy. It's feedback. The question isn't "how do I force my cells to respond?" It's "why are my cells protecting themselves in the first place?" https://lnkd.in/g4JY6x7U #InsulinResistance #MetabolicHealth #CellularHealth #SystemsBiology #Mitochondria #OxidativeStress #MetabolicFlexibility #PrecisionHealth #Biomarkers #ScienceBacked #ReframeUltra

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Funding

Reframe 5 total rounds

Last Round

Series unknown

US$ 10.0M

See more info on crunchbase