Gap

GapStudio Winter 2025 launched this week, introducing its first full menswear collection alongside new women’s styles and select gender-inclusive pieces that reflect the fluidity of modern dressing. Leading the lineup is the Satin Icon Jacket and Pant – originally created for Timothée Chalamet – now reimagined in a fresh seasonal color. Designed with the holidays in mind, the collection offers versatile looks for celebrating, layering, and making a statement this season. Read more on GQ: https://lnkd.in/gNEDc4GT

This past weekend at Gap at The Grove, we greeted customers with a festive holiday surprise – a heartfelt live performance of “The Climb”, brought to life by the incredible choir featured in our holiday campaign. It was a celebration of connection and community, capturing the spirit of the season and reminding us that the holidays are truly about sharing something meaningful. Check out the experience on our Instagram: https://lnkd.in/gF5KwcSY

This week, Gap celebrated the reopening of our redesigned Chestnut Street store in San Francisco’s Marina District – a location that’s been part of the city’s fabric since 1987.   We hosted an in-store event and ribbon cutting where more than 200 guests – Gap leaders, friends of the brand, and local partners – explored the redesigned store. With music by DJ Umami, custom product moments, and food and cocktails from our favorite local Marina vendors, the experience brought the spirit of the San Francisco to life.

Today, Gap launched its holiday campaign, "Give Your Gift," building on last year’s message of togetherness.    Directed by Bethany Vargas and photographed by Bjorn Iooss – the creative duo behind "Better in Denim" – the campaign stars emerging artist Sienna Spiro and a multigenerational choir as they reimagine "The Climb."   From cozy CashSoft knits to heritage fleece, Gap’s holiday collection embodies comfort that lasts – made to be worn, shared, and loved.    #Gap #GiveYourGift #CashSoft

We’re celebrating 30 years of hoodie history! First introduced in 1995, the Gap Arch Logo Hoodie has become one of the most recognizable icons in global fashion: a symbol of comfort, creativity, and connection. Since then, we’ve reimagined it through new silhouettes, materials, and collaborations with partners like Dapper Dan, PALACE, and Malbon – each one honoring the legacy while redefining what it means to wear the logo. Ben Tsujiura, Gap’s Head of Merchandising for Men’s and Collaborations, welcomed Esquire magazine into our New York archive to explore the evolution of the iconic Arch Logo Hoodie. Watch the tour here: https://lnkd.in/gNRnXZeX #Gap #GapLogoHoodie

This week, Gap announced its latest collaboration with New York designer Sandy Liang, a limited-edition collection that reimagines our classic styles through her whimsical, playful lens.    To bring the collaboration to life, our team set out to create something special. Alongside artist Annie Choi, they developed a dreamlike animated film that captures Sandy’s memories of growing up in New York and the themes that fuel her creative vision. Drawing inspiration from iconic cultural influences and the color palettes of vintage ’90s Gap ads, the video blends nostalgia with modern storytelling.  The collection will be available October 10 online and in select Gap stores. Read more on: https://lnkd.in/gk45qmWJ

In honor of Latinx Heritage Month, Faby Torres, Chief Marketing Officer for Gap brand, joined "Better in Denim" director Bethany Vargas for a fireside chat at our New York office. Together, they reflected on how their heritage has shaped their lives and careers – and how storytelling helps build connection, belonging, and cultural pride. “Your story, your journey, and your perspective are everything,” said Bethany Vargas. “Use that as a tool. Show up for yourself, and once you lean into that, everything else will fall into place.” #LatinxHeritageMonth

This week, GapStudio debuts its third collection: Fall/Winter 2025, Collection 03 – featuring bold sculptural denim, textured tweed, glossy patent leather sets, and crisp shirting.  Created under the direction of Zac Posen, EVP & Creative Director of Gap Inc., and brought to life in a campaign starring Gwyneth Paltrow and her daughter Apple Martin, the collection bridges the gap between generations with a wardrobe that feels both timeless and elevated.  The drop will be available October 2 online and in select Gap stores. Read more on: https://lnkd.in/g3M_tKxu

Gap opened its first store in Japan on September 1, 1995. Thirty years later, we marked the milestone with "Denim and Records Reimagined" — a four-day celebration in Shibuya, Tokyo, honoring Gap’s enduring connection to culture through denim and music.   Hosted in a space where traditional Japanese architecture meets modern energy, the event showcased immersive installations and live DJ performances by Tokyo-based artists.   Guests explored denim-inspired works, including a collection curated by Sean Wotherspoon that paired GapVintage with current favorites to reflect our timeless legacy.   #GapJapan30 #DenimAndRecordsReimagined