Emotional regulation: required at work, nonexistent at bedtime.
Frida
Retail
Miami, Florida 59,851 followers
Preparing parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done.
About us
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
- Website
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https://frida.com/
External link for Frida
- Industry
- Retail
- Company size
- 51-200 employees
- Headquarters
- Miami, Florida
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Baby Products, Parenting, Health & Wellness, Consumer Goods, and Postpartum Care
Locations
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Primary
Get directions
82 NE 26th St
Ste 101
Miami, Florida 33137, US
Employees at Frida
Updates
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At Frida HQ, we'll take any opportunity to celebrate! Last Thursday, everyone brought their A game for our costume contest, and the winners kept the spirit of giving alive by choosing to donate their prize to Miami Diaper Bank, as part of our ongoing fundraiser supporting all four of our local partners this year. We finished the afternoon off sippin' on some wine & eating yummy treats 🎃Plus, we saved all of our employees a last-minute trip to the store & provided candy bags on us for everyone to take home for their trick or treaters.
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We’re absolutely PUMPED to be named one of TIME’s Best Inventions of 2025 for our 2-in-1 Manual Breast Pump—recognized in the parenting category as one of the products “making family care easier, safer, and more enjoyable.” To be listed among innovations from Apple, Samsung Electronics, Dyson, and ŌURA is a reminder that redefining parenthood IS world-changing work. Huge congratulations to this year’s fellow winners and innovators. It's an honor building what's next with you.
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At Frida, we have our own version of show n’ tell 🎭 Our Research, Development & Execution Team gather the entire company every quarter to share-out upcoming product launches that are designed to continue our brand’s mission of making parenthood a little bit easier. We laugh, clap, celebrate, and collaborate amongst each department to see how we can bring each of these products to market once RD&E does their part ✅ Oh, and we finish everything off with a catered lunch of course 😊
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Frida Uncensored just snagged (another!) win in Fast Company’s 2025 Innovation by Design Awards for Advertising & Marketing Design 🏆 “The unfiltered content offers direct, candid product demonstrations, how-to videos, and illustrations without fear of censorship. Intentionally built off-platform, it’s a place to host honest, medically backed demonstrations that would otherwise be restricted on mainstream advertising channels." - Fast Company We’re in good company! Congrats to fellow winners The New York Times, Adobe, and Ralph Lauren 👏 but most of all, endless love to the Frida Fam + every parent who’s ever fought for honesty over hush-hush. This one’s for you💪
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