European Interactive Digital Advertising Alliance

🚀 Heading to Amsterdam next week? Don’t miss the must-attend DMWF conference! As one of the DMWF's media partners, we’re excited to support this definitive event, bringing together 150+ marketing and tech leaders. 🗓️ 25-26 November 📍 RAI Amsterdam 🔔 Register now: https://lnkd.in/gxwd6EY

What an inspiring day at #EDAASummit2025! So many voices (from #regulators to #publishers, #platforms, #SMEs, #companies, #academics, and #technologists) came together to share, learn and get inspired. When this community gathers, the dialogue deepens and the path forward gets clearer. Throughout our sessions, we dug into what “value exchange” really means and how it ensures a fair digital future. Not just as a policy phrase, but as the foundation of a fair digital future. And no, the conversation doesn’t wrap up with the cocktail reception (though the rooftop view was spectacular!). It carries forward, fueling the next chapter of fresh ideas and collective progress. A heartfelt thank you to all of our speakers for making this Summit exceptional. Your insights sparked meaningful conversations on stage and inspired even more off stage. Another huge thank you to our Platinum Sponsors Amazon and Google for your continued support of our efforts to foster #industry-wide dialogue through our events. And of course, this Summit wouldn’t be possible without you, our participants. Thank you for making #EDAASummit2025 come alive with your participation! Make sure to follow European Interactive Digital Advertising Alliance for exclusive interviews and upcoming updates, and stay tuned for more!

🇺🇸 Thank you Luigi Mastria for once again bringing the US perspective to #EDAASummit2025❗ Through the Digital Advertising Alliance, local industry gets access to #controls and #standards that the government cannot provide for yet: the power of self-regulation extends across the globe! 🌎 Great conversation with Ionel Năftănăilă to wrap up our annual event 😊

🔄 The #value exchange: two words, different meanings 👉 transparency & control for users, growth & revenue for publishers. Can #privacy and #personalisation coexist? 🤝 If a #trust-based relationship exists, perhaps they can. It's a complicated balancing act between using #consent responsibly as a #dataprotection tool 🛠️ (with potential for more self-regulation) and working within a framework for applying existing rules that protects consumers while guaranteeing the sustainability of the digital #media they rely on ⚖️ A deeply complex matter explored today at #EDAASummit2025 through the expertise of Mathilde Fiquet, Betsy Annen, Nick Botton and Bert Verschelde: thank you for your insights❗

🏷️ Konrad Shek shares key findings from his latest study on #labelling of AI-generated content globally: different regulatory approaches in different countries, with varying public perception 🙂🙃 Can a #risk-based approach adapted to advertising be the way forward? ➡️ 🔍 Delving deeper into the ethics of it with Ludovic Basset: does labelling increase #transparency, or does it pinpoint the uncanny valley, undermining #trust❓ 👉 AI in advertising: progress, challenge, or nightmare? No doubt at #EDAASummit2025: surely #progress!

🚀 Aaron Shuster took us on a journey to discover how Amazon Ads developed #genAI advertising solution and encouraged uptake from companies of all sizes: #innovative tools that help advertisers generate and execute concepts efficiently ✅ 🎨 Horst Heitz and Benjamin Cohen also highlighted the value of this opportunity, while also considering the potential impact on #creativity and individuality ➡️ at this stage, AI tools are productivity companions: disruptive tools unlocking potential for #growth ⤴️ Valuable insights on a theme that touches our everyday, as professionals and as consumers: thank you❗ #EDAASummit2025

🏃 Kicking off the afternoon with 3 lightning talks ⚡ on the value of #personalisation for SMBs❗ 1️⃣ Benjamin Cohen introduced us to Y-Brush and shared his journey in launching an innovative toothbrush solution and expanding his reach in EU and abroad through Amazon Ads 🪥 2️⃣ Dax Vercauteren talked to us from the perspective of a Founder who advises clients on their advertising strategies, and highlighted how ads have become a true #userexperience through personalisation 🤩 3️⃣ Christophe Erregeerts closed the session with key advice for SMBs from his vantage point of working with #marketing experts: relying on well-established solutions and not being afraid of getting started! 🚀 Thank you all of bringing your insights to #EDAASummit2025❗

🔍 Clarity of rules is not always a guarantee of #compliance: "don't kill" is simple, but not always implemented. At national level, effective #enforcement and implementation #guidance are key to supporting the development of technologically neutral, #innovation-friendly regulations that companies of all sizes can comply with ✅ ⚖️ In seeking legal certainty, let's not forget the role of self-regulatory tools such as #certifications and codes of conduct while always maintaining open channels of communication. A captivating panel discussion at #EDAASummit2025 with Cristiana Firullo, Claudia Canelles Quaroni, Nathalie Laneret and Karolina Mojzesowicz: thank you❗

It’s still early days in #DSA enforcement: interpretation will build upon case law, and #consistency remains a priority 🥇 No one "likes" #compliance (well, law firms certainly do!), but compliance is what gives businesses a competitive edge 📈, demonstrates willingness towards regulators ✅, and creates trust with consumers 🙌 Transparency tools like the #AdChoices Icon & other industry standards contribute to this, meeting today's and tomorrow's challenges 🚀 🙏 Thank you Johannes Schäufele, Catherine Armitage, Lucio Gagliardi and Elena Turtureanu for your precious insights at #EDAASummit2025❗

#Entropy is a state of disorder: you can’t untoast the bread 🍞, you can't take the egg out of the omelette 🍳 🌏 #DataProtection regulation now covers 79% of the world population: differences between legislations can create confusion, and compliance can be daunting. ⚡️ It’s in our human instinct to bring #order where there is disorder, and this takes #energy. This is where the #privacy community comes in: teams of experts that can truly help innovate, take a risk-based approach and support acceleration 💪 Joe Jones helped us set the stage for today’s discussions: thank you for teaching us about digital entropy and bringing to the fore the key role of privacy professionals❗️ #EDAASummit2025 #PrivacyProfessionals