The Power of Live in a Five-Year High of Optimism! Optimism for 2026 is at a five-year high - and the momentum is unmistakable. According to Amex GBT Meetings & Events, 85% of meeting and events professionals are optimistic or very optimistic about 2026. What does that mean for ROI? It means companies are ready to invest - live events regain their seat at the table as strategic tools, not just tactical gatherings. At Emerald, we’re seeing the same trend across our platform: ➡️Brands are investing in deeper, more intentional in-person moments. ➡️ Attendees are prioritizing experiences that feel meaningful and human. ➡️ Live events remain the most trusted way to build relationships and spark growth. The future is bright and live. Check out the full forecast for more insights into the industry in 2026: https://lnkd.in/eNiUUrbb #LiveEvents #EventMarketing #Emerald #PowerOfConnection
Meeting professionals are seeing brighter days ahead ☀️ Optimism for 2026 is officially at a five-year high! But with confidence soaring, costs are rising too. That's why smart, creative budget management is more critical than ever. Our latest Global Meetings and Events Forecast shows you have to navigate this climate, manage your budget, and still deliver unforgettable experiences. Check out the full forecast: https://lnkd.in/egGDSaVg