Effie Worldwide

What an inspiring day of Global Grand judging for the 2025 Global Best of the Best Effie Awards! 👏 The jury convened earlier today in Los Angeles for a day of thoughtful discussion and debate over this year's contenders. Thank you to Jen Costello, Brett M. Peters, Briony McCarthy, Adam Craw, Tim Wang, Stephanie Danzi, Mia Choi, Ram Chandel, Sami Thessman, Dominic Tremblay, Humphrey Ho, and Oleg K. for spending the day with us and offering your expertise to the jury. The caliber of work and depth of insights shared made for truly meaningful deliberations. A special thank you to Anomaly LA for hosting us! #effies

Nipun Goomer, VP, Group Account Director at Angry Butterfly & 2025 #EffieCanada judge, shares the most underrated factor in achieving long-term effectiveness, and more, #InOneSentence: https://lnkd.in/e4neRimc #effies

Earlier this week, we had the pleasure of bringing together a panel of senior marketing leaders to participate on the Global Grand Jury for the 2025 Global Best of the Best Effies. Logging in from Brazil, South Africa, UAE, Malaysia, Sri Lanka, Hong Kong, Australia, and New Zealand, the wealth of perspectives and expertise on the panel was outstanding.   Asanka Perera, Graham Drew, Carolina Penteado Greenblat, Julie Chiu, Rob Omodiagbe, Noelle Kim, Toby Aldred, Astrud Burgess, Fahad Ashraf, Bala Pomaleh, and Kagiso Musi - thank you for your careful evaluation and thoughtful debate of the Global Grand Contenders!    Stay tuned - judging continues next week in the US as we work to identify the most effective marketing campaigns from around the world. #effies

Global Grand judging for the 2025 Global Best of the Best Effies continued this week in Cartagena! We're grateful for the jury's thoughtful analysis and insightful discussions as we evaluate the world's most effective marketing efforts. A VERY big thank you to Fernando Ribeiro, Vanessa Restrepo Jaramillo, Antonio Miranda Payet, Antonio Hernandez Villarreal, Javier Macías, Javier Perou Jäger, Luciana Olivares Cortes, Gabriela Fenton, Vitória Bina Monteiro, Yasser Mármol, Carlos Quintero, Pía Fittipaldi, and Guadalupe Cano for sharing your expertise and dedicating your time to this important process. #effies

Huelander Escalante, Chief Creative Officer at McCann Costa Rica & 2025 Effie Awards Costa Rica judge, shares his north star when striving for effectiveness, and more, #InOneSentence: https://lnkd.in/ecNYTswc #effies

"We're all in the game of trust. That is what we do. That is our currency." - Vineet Mehra at Money20/20 USA Honored to have taken part in a timely and important conversation with former #effies board chair & CMO of Chime, Vineet Mehra, and Mastercard's EVP, Head of Marketing & Communications, Rustom Dastoor, discussing AI intimacy at scale. Moderated by Effie's Global CEO, Traci Alford, the panel explored how AI can elevate trust and emotional intelligence across every touchpoint - from marketing to customer experience. The insights shared reinforced that in our increasingly digital world, the future of intelligent brands won’t be defined by what machines can do, but by how human they choose to remain. Thanks to the Money20/20 team for having us.

A very big congratulations to City Lodge Hotels and TBWA\Hunt\Lascaris\Jhb for taking home the 2025 Grand Effie for "Save our Stay (SOS)" at last night's Effie Awards South Africa Gala!   What does it take to be named South Africa’s most effective campaign of the year? Step Inside the Judges' Room, where the country's leading marketers came together to determine this year's top Effie winner. In this episode, jurors Refilwe Maluleke, Ahmed Tilly, Thabang Skwambane, Fran Luckin, Nthabiseng Hlophe Matshekga (MBA, CMSA), Suhana Gordhan, Kagiso Musi, Grant Macpherson, and Mphothe Elizabeth Mokwena reflect on why “Save Our Stay (SOS)” stood out among the rest. #EffieAwardsSA #effies #MarketingEffectiveness #InsideTheJudgesRoom

Ola Machnowski, VP of Demand Generation at SharkNinja and 2025 #EffieCanada judge, shares what she believes is the most underrated factor in achieving long-term marketing effectiveness, and more, in this week's #InOneSentence spotlight: https://lnkd.in/eg_SDgNA #effies

Effie is proud to have a long-standing partnership with Ipsos, championing and analyzing the most effective ideas that work from around the world. In their latest analysis, Ipsos took a closer look at the 2024 Global Best of the Best Effie winners to uncover what these marketing efforts have in common. Explore the analysis below and get more insights at https://lnkd.in/eAEUBWQg #effies #Ipsos