CoCreativ is an integrated group of companies specializing in creative production across traditional and AI-driven workflows. Our brands include Industrial Color, a creative production agency; Smashbox Studios, world-class studios and equipment; and Globaledit, a creative production technology platform. For over 30 years, CoCreativ has partnered with industry-leading brands across entertainment, fashion, retail, pharma, technology, and beauty. We deliver end-to-end creative solutions—from strategy and AI-enhanced content creation to execution—helping clients expand their creative capacity and elevate their output through quality-focused collaboration. LEARN MORE Industrial Color: industrialcolor.com Globaledit: globaledit.com Smashbox Studios: smashboxstudios.com
32 Avenue of the Americas
New York, NY 10013, US
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We just wrapped up our 2025 User Conference in New York, where we unveiled some of our most powerful releases to date. Globaledit's new updates make the platform more open and agile than ever before, wrapped in a refreshed, intuitive UX, and enhanced with AI features that empower users to build automated, intelligent processes. See what's new: https://lnkd.in/ea-KWgF3
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Just dropped: stills, video production, and post-production by our incredible team for the launch of #Miutine, the new fragrance by Miu Miu Beauty. Digital project photographed by Petra Collins featuring U.S. ambassadors Chloë Sevigny, Paloma Elsesser, and Coco Gauff.
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Los Angeles, join us for an unforgettable evening celebrating 35 years of creative excellence at Smashbox Studios. Step into our Culver City studios for an evening showcasing Smashbox 35: an unprecedented exhibition of work shot at Smashbox over the years by legendary regulars like Herb Ritts, Annie Leibovitz, Steven Meisel, and Smashbox co-founder Davis Factor, alongside today's visionary photographers. Catch a glimpse of never-before-seen BTS and treasures from our archives against a background of immersive installations, DJ sets, light bites, and cocktails. Space is limited—RSVP here: https://lnkd.in/ey6jTXEv See you there!
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Introducing the AI Production Engine for E-Comm & Creative Teams! Today, Globaledit and Caimera launched a strategic integration, fusing Caimera’s industry-leading GenAI with Globaledit’s robust creative workflow management. This unified solution unlocks the ability for studio, creative, and marketing teams to produce high-quality content at scale and accelerate production by up to 50%. Want to see the end-to-end workflow live? Caimera founders Kirti Poonia and Prateek Gupte will demo how to go from studio shot to social video in minutes at the Globaledit User Conference in NYC on October 23. Read the full news: https://lnkd.in/eXiK6kNa Register to save your spot: https://lnkd.in/eMMaCmPf
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We've spent decades honing traditional e-commerce production workflows. Now, we’re applying that expertise to transform how brands create product content using AI. Industrial Color VP of E-commerce Felecia Boccuto breaks down three of the most approachable entry points for brands getting started with AI—PDP to video, environment placement, and accessory try-on—and how we partner with clients to identify the right use cases for their specific needs and goals. Read more: https://lnkd.in/gYDWxchc
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Executive Creative Director Mark Fina sat down with us to share his point of view on the intersection of AI and creativity, how Industrial Color is shaping the creative landscape, and more. Read the full conversation here: https://lnkd.in/gAu72sDU
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When marketing teams adopt the same systems and processes as creative and digital production teams, productivity and collaboration skyrocket. Our Director of Marketing, Katie McNeill, shares how centralizing on Globaledit enables her own team to build and publish great stories: https://lnkd.in/e38fN8gm
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✅ Auto-upload PDP assets to Shopify the instant they're approved in Globaledit. Our Shopify integration is one of the many game-changing features we covered in our latest product release webinar. Couldn’t make it? Read the recap and watch the full recording here: https://lnkd.in/en2Dycd4
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‘The GQ Party’ photographed by Tyrell Hampton. Shot on location with Smashbox Studios EQ CREDITS: Photographer: Tyrell Hampton Set Design: Lauren Nikrooz EIC: Will Welch GQ Magazine #MetGala2025
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#KylieJenner, #LaKeithStanfield, #AyoEdebiri, and #PalomaElsesser with FERRAGAMO for Met Gala 2025. Shot on location with Smashbox Studios EQ. CREDITS: Talent: Kylie Jenner, LaKeith Stanfield, Ayo Edebiri, Paloma Elsesser Photographer: Paul Maffi Photo Assistant: Zachery Ali Digitech: Danielle LaRose, Isan Monfort Photographer Producer: Amanda Lokey Retouching: Jon Hempstead TikTok DP & Editor: Sophie Hur Production & Post-Production: Here Productions Executive Producer: Lily Wan Producer: Justine Sweetman Post-Producer: @popotu Client: FERRAGAMO Ferragamo Creative Team - Maximilian Davis, Al Watts, Marco di Pietro