That’s a wrap on Coachella Weekend One!
I couldn’t be more proud of my team and the execution of our headline event, Sonic Desert. This was our third year at the iconic party—and by far the best one yet!
Coca-Cola Orange Cream stole the spotlight with a sprawling 100-foot setup, which included a show-stopping dome where we served up ice cream floats directly in the can, thanks to our amazing partners at Draft Top, Inc. (shoutout Kayla Desautels) and Melona. Guests took breaks on out orange loungers, indulged at our orange candy bar, snapped pics at photo ops, and sparkled with body and hair glitter from BRELUXE BEAUTY. Keeping with the orange theme, we also featured gifts from our beauty partner, The Crème Shop. To round it all out, thanks to one of my favorite partners, Schecter Guitar Research for the custom guitars!
Topo Chico brought the energy—music, good vibes, great drinks, and much-needed shade. In partnership with Roland Usa, we showcased cutting-edge instruments, giving attendees the chance to demo gear and enjoy live DJ sets. Special shoutout to onsite partners Empress 1908 Gin | Crafted by Victoria Distillers (Tiffany P.) for mixing Topo to perfection!
smartwater was the ultimate hydration hero. We took over the pickleball court with an interactive space featuring backyard games, and teamed up with Club Studio to create a smartwater Recovery Lab, complete with cryo facials, zero gravity chairs, and Normatec boots. I didn’t think anyone would play pickleball in 100-degree heat... but I was definitely proven wrong!
It truly takes a village—and none of this would’ve been possible without my incredible team:
💥 Celeste Marcoline – You crushed all things Orange Cream. I'm at a loss for words really, so, so proud of you.
💥 Edwin Poindexter – Your dedication to our Topo Chico and smartwater partnerships is unmatched. Your setups were seamless!
💥 Alexandra C. – I've watched you grow the past three years with this event, thank you for bringing your positivity (and strategically placing Simply Pop and vitaminwater around the event).
💥 Michael S. Jones – I am so grateful to have you in my corner. Thank you for flying across the country to help and see the team in action.
💥 Valerie Mar – I can't thank you enough for your flexibility, creative eye, strength and expertise. You don't miss a beat!
💥 Tessa Corcoran & Amanda Brown – Thank you for being a sounding board for the entire team and getting your hands dirty (let’s never talk about decals again). I learn from you both every single day.
💥 Cambrey Weiman – Thank you for being our biggest cheerleader. Your support means everything.
The list goes on but truly thank you, thank you, thank you. I can't believe this weekend is over. Time to catch up on emails!