Butler/Till

We’re proud to see our CMO, Amanda DeVito, MBA, featured in Bold Journey Magazine for a powerful conversation on resilience, leadership, and purpose. Amanda shares where she finds her strength, why authenticity matters, and how purpose-driven work fuels meaningful progress. Read her full interview below. https://lnkd.in/g-2KA8v2

The customer journey has changed. Has your strategy? New data shows that 71% of shoppers buy in-store after finding a product online, while 68% do the reverse. The path to purchase has never been less linear, and brands that treat channels separately are falling behind. In our newest blog, we explore why channel-less commerce is shaping the next era of shopping and how brands can stay ahead by delivering one seamless, connected experience at every touchpoint. Dive into the full perspective here: https://lnkd.in/girhu9gy

What an incredible evening at our Rochester HQ, hosting the HBA NY Tri-State region community for a night of connection, conversation, and inspiration. A big thank you to Amanda DeVito, MBA, Matthew Tice, and Nicole Burns for sharing their perspective on everything from the evolution of leadership qualities and balancing innovation with compliance, to the power of mentorship, communication, and resilience. Until next time, here’s to learning, leading, and lifting each other up. 💙

We’re excited to share that our CMO, Amanda DeVito, MBA, was featured on Curation Conversations alongside Fern Potter, CSGO of Multilocal. Together they explore purpose-driven leadership, transparency, and what it takes to stay relevant in a rapidly changing industry. Amanda shares how AI can amplify human creativity, and why curation should always be rooted in trust and clarity. Interested in listening? Check out the below! - Curation Conversations: https://lnkd.in/drypUbNg - Apple Podcasts: https://lnkd.in/dyvf3gzg - Spotify: https://lnkd.in/d9H7_a6R - YouTube Podcasts: https://lnkd.in/dByafM8P

At this year’s Brand Safety Summit Series in New York, our President & CEO Kimberly Jones joined industry leaders Jill Kelly (Assembly Global) and Domenic Venuto (Horizon Media) for an engaging conversation moderated by David Doty to discuss how independent agencies are unlocking value in new ways. From agility and innovation to culture and client trust, one message stood out: independence isn’t a limitation—it’s one of our greatest advantages.

As we wrap up our healthcare planning series, we’re turning our focus to what success looks like in 2026. Hear directly from our teams on what success means to them, and how Butler/Till is redefining what’s possible for our partners and our people below!

We’re excited to host the next HBA NY Tri-State region Happy Hour, a free event open to both members and non-members of the Healthcare Businesswomen’s Association (HBA). Together, we’ll hear how healthcare leaders are navigating transformation, technology, and rising patient expectations. When: November 13, 5-7 PM ET Where: Butler/Till HQ, 260 East Broad Street, Rochester, NY Cost: Free for all attendees Spots are limited—secure yours today by RSVPing below! https://lnkd.in/gcCqTrju

What do we love to celebrate the most? Our employee-owners! We’re thrilled to announce Christian C. Palmeri, Programmatic Specialist at Butler/Till, was inducted into PulsePoint’s Programmatic Trader Hall of Fame! From testing new programmatic strategies to optimizing campaigns across PulsePoint’s expanded EHR inventory, Christian embodies what it means to stay agile, innovative, and all in. Join us in congratulating Christian on this well-deserved honor below in the comments. Cheers to you!

Happy Halloween from your boo-tiful friends at Butler/Till! We celebrated our annual Tots & Treats event with costumes, candy, and plenty of fang-tastic fun. Nothing beats seeing our little goblins and ghouls take over the office halls for some frightfully sweet trick-or-treating!

AI isn’t the future of marketing, it’s the foundation. Our team attended #MAICON2025 to explore how AI is reshaping marketing and what comes next. From personalization at scale to the rise of AI agents, one thing was clear: success comes from combining human creativity with machine intelligence. Read the full recap of the event here: https://lnkd.in/gPB-5k48