Bluefish

Excited to share that Bluefish has been featured in ADWEEK's spotlight on the hottest startups shaping the future of AI search optimization! As the AI channel continues to grow, Bluefish is proud to lead with our comprehensive AI marketing suite. Our monitoring, optimization, and measurement tools empower Fortune 500 brands to reshape their marketing mix. What sets us apart? Unlike others, we believe AI is not just a new channel, it’s fundamentally changing the marketing landscape across brand, content, social, PR, and corporate communications teams. We’re focused on building AI-native tools for this agentic era of marketing. Thank you to ADWEEK for recognizing the strides we’re making! Full Article here: https://lnkd.in/ephX_8sS

Our CEO, Alex Sherman, recently sat down with Megan Poinski at Forbes to share his insights on marketers’ new reality as consumers rapidly embrace AI search and agentic e-commerce this holiday season. The conversation surfaced key dynamics that are shaping this year’s holiday shopping period: 💡Consumers have discovered that shopping with AI is much faster, smarter and more convenient, tipping the adoption curve 💡Most brand content was built for 20-second human attention spans, not AI models, forcing brands to rethink how they create content for AI-native discovery 💡The real divide will be speed, as brands experimenting with and rebuilding for AI-native marketing now will gain critical advantage Alex points to the deeper transformation that CMOs now realize must happen to succeed in this new era: the marketing systems powering Fortune 500s’ billion-dollar marketing engines are optimized for yesterday’s internet. In an AI-first world, brands must rebuild their enterprise martech stack for the agentic internet, and that is no easy task. It’s a shift more consequential than search, social and mobile, and the urgency with which brands are responding reflects the magnitude of this moment. The message is clear: the future of e-commerce belongs to the brands that move with velocity to reshape their marketing infrastructure for the AI internet. For the largest global enterprises, Bluefish is purpose-built to power this transition, providing marketing teams with a suite of advanced AI-native marketing tools. Reach out today to learn more. Read Alex's full interview in the Forbes CMO newsletter here: https://lnkd.in/g_axQvmn

Our CEO, Alex Sherman, recently sat down with Matthew Berman and Nick W. of Forward Future to discuss the AI-driven shift transforming brand marketing and the impact it will have on this year’s holiday season. As Alex put it, “The agentic shopping revolution is here - this holiday season alone, billions of dollars in commerce will be driven by recommendations from AI models. The brands leading the way are those investing in high-quality, actionable content built for the AI era.” Brands that move fast and prioritize genuine, insightful content over quick fixes will win. AI isn’t just another channel, it’s rewriting how consumers discover, compare, and buy. Is your marketing team ready to lead the charge? 🎥 Watch the full segment here: https://lnkd.in/gdQjRS3k #Bluefish #AIMarketing

The Bluefish team is growing rapidly, and we’re thrilled to welcome Yenny Cheung as our new VP of Engineering! 🎉 Yenny joins us with an exceptional track record of leading and scaling high-performing engineering and product organizations. Most recently, she served as VP of Product at charles, where she guided the company’s transformation toward AI-driven commerce experiences, delivering new product capabilities and significantly improving operational excellence. Her experience spans developer tools, AI platforms, and enterprise SaaS — always with a focus on building scalable systems and empowering teams to execute with clarity and purpose. At Bluefish, Yenny will help lead our engineering organization as we continue to deliver the technology that enables Fortune 500 brands to turn AI into a new performance channel. Please join us in welcoming Yenny to Bluefish! #Bluefish #AIMarketing #Innovation #Hiring

Bluefish is excited to launch AI Impact and Influence Analytics — breakthrough metrics that redefine how brands measure visibility and authority in AI. AI assistants are increasingly the first touch point for consumers, synthesizing information from across the web to generate answers and recommendations. While LLM citations offer a window into how these algorithms interpret and represent your brand, not all citations are created equal. Some sources truly shape AI-generated narratives, while others are merely referenced. That’s why we built AI Impact and Influence Analytics. Bluefish can now pinpoint the sources that truly shape your brand’s representation in AI with two new metrics that go beyond citation counts to measure true influence: ⭐ Impact Score – Measures how closely content from a cited page aligns with AI response text, revealing which sources shape AI answers.  ⭐ Influence Rank – Aggregates Impact across thousands of responses to identify the sources most consistently driving your brand’s representation in AI. These new insights help marketing and comms teams: ✅ Identify which partnerships and placements deliver measurable AI influence  ✅ Optimize content investment toward pages that shape AI narratives  ✅ Track ROI by measuring how brand actions shift AI responses over time AI Impact & Influence Analytics is now available to all Bluefish customers. Learn how to measure and grow your brand’s influence in AI: https://lnkd.in/gYeWkAki #AIMarketing #GEO #AIInfluence #Bluefish

Bluefish is honored to be named a Category Leader in Generative Engine Optimization (GEO) in CB Insights’ latest market analysis, recognizing companies shaping the future of AI search. CB Insights evaluated more than 20 GEO companies using their Mosaic score, which measures private company health and momentum. Their analysis identified the platforms best positioned to help brands win in AI-driven discovery, and we’re proud that Bluefish was named among the leaders. As AI search and agentic shopping transform how consumers discover and buy — across ChatGPT, Google AI Overviews, Amazon, and beyond — brands are racing to be seen this new channel. At Bluefish, we believe visibility in AI isn’t just about being found. It’s about being seen by the right audiences, at the right moments, with the right message. That’s why our full-stack GEO platform gives Fortune 500 brands detailed audience-level visibility and source influence analysis so that they can optimize at a level of precision that sets a new standard for AI marketing. Thank you to CB Insights for this recognition! See the full report here: https://lnkd.in/gkp8Vpde #Bluefish #AIMarketing #Fortune500

What an amazing week in Amsterdam! 🇳🇱 Last week, our global team from North America and Europe came together for an unforgettable offsite, connecting in person to strategize, share bold ideas, and deepen the team bonds that power everything we do. Moments like these remind us how special it is to work with such talented, passionate people. We’re proud of the culture we’re building – one that thrives on innovation and shared purpose. Here’s to many more offsites – and to the connections and ideas forged in Amsterdam that will shape our next chapter.⚡️ #LifeAtBluefish #AIMarketing #Fortune500 #Hiring #Bluefish

Big things are happening at Bluefish – please join us in welcoming Samantha Lee to the Bluefish team! Samantha is a proven leader and brings over two decades of experience driving revenue growth, leading business transformations, and scaling high-performing organizations at industry-leading companies, including Microsoft and Akamai. Her deep expertise in building operational excellence and driving large-scale initiatives will play a key role in our next chapter. At Bluefish, she will focus on strengthening and scaling our operations to support our rapid growth. We’re excited to have her on board! #Bluefish #AIMarketing #Innovation #Hiring

Bluefish is partnering with LeadDev on an AI hackathon in Berlin! Sign up below.

In partnership with New Enterprise Associates (NEA) and Bain & Company, Bluefish CEO Alex Sherman joined Fortune 100 CMOs and marketing leaders from across industries for a powerful conversation on the evolving landscape of marketing in the age of AI agents. Thank you to NEA and Bain & Company for hosting and for bringing together such an exceptional group of leaders shaping the future of marketing. #Bluefish #AIMarketing #Fortune100 #Innovation