The future of gifting isn't just about holidays and milestones anymore—it's about everyday moments that matter. Our CRO Brett Narlinger explores how micro-gifting is reshaping retail, turning small, spontaneous gestures into powerful drivers of emotional connection and brand engagement. From a quick coffee credit to celebrate a win to a meal delivery gift after a tough day, these seamless, social exchanges are creating a new layer of commerce that complements traditional seasonal peaks. The data is compelling: Nearly half of Gen Z consumers plan to make purchases through social platforms, and 42% are likely to buy gifts via social media. That's not just a trend—it's a fundamental shift in how people express care and maintain connections. Read Brett's full perspective on why small, seamless and social gifting represents the next frontier for retailers: https://lnkd.in/eTXuzxBt
About us
Blackhawk Network (BHN) delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty, and revenue. We reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments. Learn more at BHN.com.
- Website
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https://bit.ly/BHNWebsite
External link for Blackhawk Network
- Industry
- Financial Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Pleasanton, California
- Type
- Privately Held
- Specialties
- Gift Cards, Prepaid Telecom Products, Prepaid Financial Products, Gift Card Services, Card Exchange, Corporate Incentives, Technology & Innovations, Digital Commerce, Card Production and Fulfillment, Customer Care, Category Management, Research, and Marketing & Promotions
Locations
Employees at Blackhawk Network
Updates
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Since switching to BHN as their gift card provider, a major restaurant partner has experienced phenomenal business growth. From promotions to helping market gift cards under their extensive family of brands, read how BHN and our partner are serving up success. Read the case study: https://lnkd.in/gdfDxpUZ
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Every team has standout contributors. This holiday season, make your recognition as meaningful as their impact. With BHN , you can choose from thousands of gift cards and prepaid cards, deliver digital rewards instantly, or manage bulk physical distributions with ease. You can even offer experiential rewards or charitable donations—giving recipients the gift of choice while you enjoy a fast, secure, and scalable solution. Start sending in minutes: https://lnkd.in/e4V3xqBp
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We're proud to announce an expanded partnership with Klarna that brings flexible payment options to our digital gift card customers just in time for the holidays. Through this partnership, consumers can now use Klarna's Pay in 4 and other payment options when buying digital gift cards from over 350 brands on Giftcards.com, plus hundreds of brands using our digital gifting platform. With gift cards remaining America's most-wanted holiday gift and the market projected to reach $447 billion by 2025, we're making it easier for millions of shoppers to buy and give the brands they love, on their own terms. Learn more at: https://lnkd.in/d-w4FhHY
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Searching for the perfect customer holiday gift? Celebrate them right with the world’s largest selection of physical and digital gift cards and prepaid cards. And many can be personalized. Learn more: https://lnkd.in/exS-r4Wc
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BHN and a retail partner unveiled new fixtures, strategic placements, and variable load innovation to reimagine gift cards and drive 34% growth. Get the case study to learn more:https://lnkd.in/g4Vfe53Q
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Gift cards help hotels and resorts capture 5–10% of guest revenue while delighting guests with flexibility and memorable experiences. Download the infographic now: https://lnkd.in/gzpqFche
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Thanksgiving is more than a long weekend—it’s an opportunity to recognize your team and build loyalty. Explore ways to lift spirits, foster engagement, and strengthen relationships across your organization: https://lnkd.in/eyDsGv8m
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Congratulations to Kate Sullivan, our Vice President of Global Consumer Products, on being named Highly Commended in the "Woman in Paytech" category at the PayTech USA 2025 Awards! Kate's leadership and innovation continue to drive our consumer products forward. We're proud to have her on the BHN team. 👏 Learn more about this year's winners: https://lnkd.in/e_MvhyJp #PayTech #WomenInTech #BHNProud
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Discover how gift card programs drive up to 10% of revenue for top-performing retailers. This innovative approach is turning convenience retailers into go-to gifting destinations—unlocking growth and deeper customer loyalty. Download the Infographic: https://lnkd.in/g8iyKQaj