Baker Communications, Inc.

There is a real shift happening in how sales teams want to learn. The conversations feel different lately and the needs feel more real. Teams are asking for things like • Practice they can access whenever they need it • Coaching that shows up in the workflow instead of after the fact • Learning that adapts to the person, not the other way around • Support for everyone who touches the customer experience • Clear connections between skill building and business outcomes It feels like the industry is moving toward something more human. Less about one big moment of training and more about ongoing support that helps people show up better in every conversation. That is the kind of work we care about building. Training that feels practical. Support that lasts. Skills that actually translate to real results and real relationships. Curious to hear what others are seeing. What is changing the most in how your teams want to learn or practice? #salestraining #salesenablement #revenueenablement

Ever look up, realize it’s somehow five o’clock, and wonder how your entire day evaporated? You weren’t slacking. You were in nonstop reaction mode. Emails, pings, quick hits, tiny tasks… all the stuff that keeps you moving but never moves anything forward. That’s usually the sign that AI could be taking more off your plate than it currently is. The summaries. The rewrites. The friction points that quietly drain your whole afternoon. If you’re thinking… yeah, I should probably get better at this… well, wink wink, nudge nudge… we teach a class that does exactly that....and if you want to see a free preview, we have that too. Just drop a note below and we will send you the details. What’s one task you wish AI would take off your plate today? #aitraining #aiforsales #aisalesedge

A little Friday fun over here… and we are curious: WFH people — are you in jeans, joggers, or “don’t ask” territory today? Our CXO Trinity Greenfield is checking in with jeans today (shhh that might be every day). #fridayfun #workfromhome #casuafriday

Most teams think they’re farther along in their AI journey than they really are. Then we show these stats in the AI Showcase and the chat lights up. Because once you see the gap between what companies believe they’re doing with AI and what’s actually happening in the field, you can’t unsee it. That’s where the magic happens. In our free AI Showcase we unpack what top-performing teams are doing differently, show live examples of how AI can be used smarter, and give you real takeaways you can put to work the same day. We don’t just talk about AI. We teach you how to use it. Want in? We would love to have you! Join us on 12/12 at 1 PM MT Register👇 https://lnkd.in/etYqefDH #aitraining #salestraining #ai #salesenablement

We’ve all watched a kid try to negotiate. No data. No logic. Just pure persistence. “But I want it.” “Why not?” “Everyone else gets to.” It’s relentless. And if you’ve ever been on the receiving end, you know what happens next. Someone snaps, someone caves, and no one really wins. The same thing happens in business conversations. When pressure rises, we tend to defend, explain, or push harder—exactly what doesn’t work. That’s where one of our favorite tools comes in: Pause + Probe. When tension shows up: Pause for two seconds before responding. Then probe with a question that helps you understand what’s really going on. ❌ “We can’t do that.” ✅ “Help me understand what’s driving that request.” That shift replaces reaction with curiosity and turns conflict into collaboration. Try it this week: When you feel pressure in a negotiation, take a breath, pause, and ask one question that starts with what or how. The difference isn’t theory. It’s tone, timing, and trust. (From Baker’s Win Win Negotiations program, where we help teams build trust, lower tension, and create outcomes that last.) What’s your favorite probing question to keep a tough conversation moving forward? Share it in the comments. #negotiations #salestraining #winwinnegotiations

According to neuroscientist Andrew Huberman, stories don’t just capture attention. They change the brain. When you hear a story, multiple regions of your brain fire at once. Sensory, emotional, and logical centers all sync together. That’s what creates connection and memory. In sales, that’s gold. Facts activate comprehension. Stories activate experience. And experience is what drives decisions. Next time you present, try this: 1️⃣ Start with a relatable human moment 2️⃣ Build the tension around a problem your buyer knows too well 3️⃣ Paint the resolution as the moment they win You’re not just telling a story. You’re creating a neural pathway that connects what you offer to what they feel. That’s the real science of persuasion. (And just in case you want to learn how to make every presentation feel this natural and powerful, that’s exactly what we dive into in our Exceptional Presentations class.) What’s the best story you’ve ever heard in a sales/business conversation? #exceptionalpresentations #storytelling #salestraining #leadership

Have you ever sat in a class you just wanted to get out of? Yeah, we’ve all been there. The mandatory training. Trying to stay awake. Watching the clock. But if you’re in a class with Larry Thompson you’re not checking the time, you’re taking notes. Our trainer Larry is the kind of trainer you want. The one who makes learning feel easy, fun, and actually useful. We hear things like: 💬 “Larry was an exceptional trainer.” 💬 “Amazing class and great takeaways!” 💬 “He kept it fun, engaging, and insightful.” And his scores reflect that. A perfect class. We like to celebrate classes we call perfect classes, because they don’t just happen. They’re built by trainers like Larry who show up with purpose, lead with heart, and make every session matter. Larry congrats! You make Baker proud. 👏 Have you ever had a class with Larry? #BakerProud #ExceptionalPresentations #SalesExcellence #LearningThatSticks #CoachingCulture

Alright, we gotta know… What’s your favorite Halloween candy? And what candy was always left in your bucket at the end of the night? #happyhalloween #fridayfun

AI is everywhere right now. In your inbox. In your meetings. Probably in your coffee order. But according to the latest research, the impact is still a mixed bag. Most teams are experimenting. Only a few are actually executing. The difference isn’t the tech. It’s readiness. Knowing when, where, and how to use AI to create real value. That’s what our AI Readiness Assessment measures. It’s free, it’s quick, and it will tell you if you’re leading the charge or just along for the ride. 👉 Want in on the AI Readiness Assessment Comment "ready" below and we’ll send you the private access link. It’s free, fast, and surprisingly eye-opening. #aitraining #aisales #salesenablement #aiassessment

It’s the last week of the month, and every conversation counts. When the pressure mounts, we keep this Outcome Selling lesson front of mind: Reframe the conversation. Stop describing what your solution does — start showing what your customer achieves. That’s the shift from talking about features → to leading with outcomes. So instead of saying: “Our platform automates reports.” Try: “You’ll save 5 hours a week and make faster, cleaner decisions.” That’s what reframing looks like in action and it changes how buyers see value. We pulled together a few more reframes like this to help you close the month strong #OutcomeSelling #SalesEnablement #SalesCoaching #SalesPerformance #SalesLeadership