When Michele Thomas and I launched AZIONE 15 years ago, PR looked very different. Legacy media ruled, timelines were longer, narratives were top-down.
But we saw what was coming: a new kind of cultural conversation—faster, more fragmented, more human.
So we built an agency that could move with it, and shape it.
Today, AZIONE is far from being a PR firm; we’re a modern brand engine. We operate at the intersection of earned media, creator fluency, and cultural intelligence. We help brands become relevant—not just visible.
We’ve guided some of the most exciting names in fashion, beauty, wellness, tech, and travel through seismic shifts in how people engage, share, and trust. And we’ve done it by staying true to three things:
- Story over stunt
- Substance over noise
- Long-term brand value over short-term hype
Our team doesn’t chase headlines, we create cultural momentum. We don’t just “transact” with influencers, we partner with tastemakers who build community. And we don’t sit on the sidelines, we work side-by-side with founders and executive teams to shape what’s next.
If you’re building a brand that’s ready to lead, not follow, or looking to ignite relevance and fluency into your consumer marketing that not only converts but also connects, we'd love to talk.
Here’s to 15 years of redefining what PR can be, and to what’s next.
#AZIONE15 #CreativeComms #ModernPR #BrandEngine #EarnedEverything
