Aspire Bakeries

🍞 Real Bread Takes Time And That’s Exactly the Point Part of Aspire Bakeries, La Brea Bakery’s latest 30-second TVC, Real Bread, Made the Right Way, reminds us that great things aren’t rushed. Narrated with calm confidence and beautiful artisan visuals, the ad takes viewers back to 1989, to the bakery’s original sourdough starter and its simple formula: four ingredients, 24 hours to rise, and decades of dedication to craft. We see this as a beautiful example of storytelling that honors tradition while reinforcing authenticity. Our team knows how powerful it is when a food brand focuses on time-honored methods rather than shortcuts. The visuals, tone, and pacing work together to make every loaf feel like a labor of love, an approach that elevates artisan bread into an emotional experience rather than a simple product choice. Why This Video Engages Audiences 🍞 Mouthwatering Visuals: Close-ups of golden crusts and bubbling dough create a sensory journey that feels almost tangible. 🎥 Slow-Motion Effects: Gentle kneading and rising sequences emphasize the patience behind the process. 📖 Engaging Storytelling: The simple origin story connects emotionally, reminding viewers why craftsmanship still matters. 🎶 Music & Soundtrack: A warm, acoustic score mirrors the comfort and nostalgia of fresh-baked bread. 💬 Clear & Impactful Messaging: “Real sourdough isn’t rushed. It’s perfected.” A tagline that speaks volumes in just six words. La Brea Bakery’s Real Bread, Made the Right Way is more than an ad; it’s a statement about quality, patience, and pride in craft. We know the power of letting authenticity lead, and this spot rises beautifully to that moment. #foodadvertising #advertising #ctv #brandstorytelling #bakerymarketing #artisanbread #foodmarketing #bread

At Otis Spunkmeyer, we believe kindness is baked into everything we do, from our kitchens to our communities. #WorldKindnessDay #ChooseKindness #AntiBullying 

ABA is honored to announce that Co-Chair of the Congressional Baking Caucus John Joyce, M.D. (R-PA) introduced a resolution in the U.S. House of Representatives recognizing November as National Bread Month, celebrating bread as a nutritious, affordable, and culturally significant food.    We're proud to see the contributions of the commercial baking industry recognized for providing essential, accessible grain foods to millions of families across the country. To read the full resolution, visit https://bit.ly/4hDS0kR. #NationalBreadMonth #BreadMonth #CommercialBaking #BakingManufacturing

Our 2025 Supplier of the Year is Aspire Bakeries! Aspire’s impact goes far beyond numbers—they’ve shown up in every season, on every stage. From participating in all four seasonal promotions and sponsoring both conferences at the platinum level, to joining us in Boise, North Carolina, and even Sonoma, Aspire continues to show unmatched commitment and partnership across every Golbon program. Thank you to the entire Aspire team for your continued support and growth with Golbon. #Golbon #AspireBakeries #Supplier #SupplierOfTheYear #Aspire #GolbonEvents #Awards #ThankYou

The Boys & Girls Club of Metro LA held their annual Dream Builders Gala this weekend, and La Brea Bakery proudly sponsored the event! Honored to be able to support a wonderful non-profit organization that does such meaningful work in the L.A. community. #AspireBakeries

The company's vice president of R&D and culinary innovation shares how it is meeting consumer demand for these breads. https://ow.ly/41uL50XbTeh

Happy #WorldBreadDay! 🌎 Today, the American Bakers Association is celebrating bread's timeless role in everyday life. For thousands of years, bread has been vital in the world’s health, economies, and shared experiences. Nourishing families and connecting communities, bread is the centerpiece for many of the traditions that shape who we are.   To read the full op-ed, visit https://bakers.pub/4nXi4K2.