We love to help clients shooting for the moon - and cows jumping over the moon! Our in-house activation team FAVOUR helped bring every familiar detail of this Goodnight Moon Suite to life at the Sheraton Boston Hotel. Each design element in the room is inspired by the classic bedtime story from author Margaret Wise Brown and illustrator Clement Hurd. ⬇️ Rebecca Payne, our Senior Director of Experiences, explains how we recreated the nostalgic comfort of this iconic setting: https://lnkd.in/g2SRbUVv
Allied Sports
Marketing Services
New York, NY 11,014 followers
Leading the shift from Sponsor to Storyteller™
About us
Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.
- Website
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https://alliedsports.com/
External link for Allied Sports
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Get directions
New York, NY 10279, US
Employees at Allied Sports
Updates
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Want to join an agency where values speak louder than value proposition? We’re #hiring! Come be part of our award-winning culture and lead an exciting new opportunity with our Partnership Marketing team. LA candidates with Olympic sponsorship experience preferred. For more info and link to apply, check us out at: https://lnkd.in/gF4TWHnu
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It’s officially 100 days to go to the Olympic Winter Games Milano Cortina 2026! We’re proud to join Deloitte in celebrating the next chapter of #TheFirstEffect campaign which explores the power of possibility and the moments that move the world forward. With the countdown on, the celebration of what’s possible continues.
Firsts seem impossible. Until they're not. We’re 100 days away from the Olympic Winter Games Milano Cortina 2026 where big air snowboarder Hiroto Ogiwara is aiming to land a 2340 for the first time in Olympic competition. As the Worldwide Technology Integration Partner of the International Olympic Committee – IOC Deloitte is helping more fans witness moments that were once only possible in dreams. #TheFirstEffect
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What makes working at Allied Sports so special? We asked our new HR Director, Ashlie Allen: “From day one, it’s been clear that the Allied team truly values culture, connection, and collaboration. I look forward to helping grow, support, and celebrate the incredible talent that makes this place so special.” We are excited to welcome Ashlie and for the impact she’s already making on our award-winning agency culture. #WeAreAllied
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The WNBA’s biggest stars will shine bright in Chicago once again next summer! Congrats to our partners at the Chicago Sky WNBA for being selected to host the WNBA (Women's National Basketball Association) All-Star Game for the second time in five years. The 2026 showcase will be played at the iconic Chicago sports cathedral, the United Center, and is anticipated to welcome nearly 2x as many fans as the 2022 matchup. Look forward to seeing you there! More here: https://lnkd.in/gumWTrta
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Talk about the perfect match! Congrats to our client San Diego Wave Fútbol Club on teaming up with Hydrafacial to celebrate the powerful connection between looking good, feeling great, and performing at the top of your game. Allied Sports was proud to broker this exciting collab, which includes digital storytelling via the Player Arrivals platform in addition to unique wellness activations on the ground at Snapdragon Stadium. The partnership kicked off earlier this month as Wave FC clinched a playoff berth for the third time in four seasons! More here: https://lnkd.in/g56TBWpg #AlliedInAction
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The end of this WNBA (Women's National Basketball Association) season was just the beginning for State Street Investment Management. The Brand, Experience, and Talent teams at Allied Sports recently helped our clients tip-off their multi-year league partnership with 1200+ employees, community partners, fans, and WNBA stars in Boston. From a youth clinic at Shooting Touch to a #WNBAFinals watch party in MGM Music Hall at Fenway, this was a celebration with investors of all types who are dreaming big and taking meaningful steps to #GetThere. #AlliedInAction John Brockelman, Patrice Bedard, Sarah Buffum Locklear, Kelly Beaudin, Phoebe North Spees, Lauren Kolivas, Kristie Tillinghast, Sophie duPhily
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How do you know when championship season has arrived? When it’s #DrivenByKia. As the League of Legends Worlds 2025 kicks off this week in China, we’re looking back at last month’s Championship of the Americas presented by Kia America. Riot Games casters Raz and CaptainFlowers drove the Kia Rookie of the Year and Kia Player of the Year trophies from LA to TX in a Kia EV9 as part of a short-term content series. Winners were revealed during the final episode airing in the Grand Finals preshow: https://lnkd.in/egqjmuvr A few other highlights from Kia’s championship weekend activation: -Presented the Kia Player of the Year award live in front of 250K+ fans streaming from around the globe -Showcased the Kia EV9 and Sportage HEV as part of an immersive onsite activation for 5K+ fans -Rewarded Kia drivers and contest winners with VIP parking and Riftside Row seat upgrades This capped the second year for Allied Sports as Kia’s AOR for North American esports. See you next year as the League Championship Series returns! #AlliedInAction Kyumin Shim Alex Mietchen
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#RyderCup is here and our brand clients have stakes in both teams! Allied Sports is on the ground at Bethpage Black as the world's best golfers head to NY this weekend. We're proud to support ambassadors for both Cisco and World Wide Technology: - #TeamCisco: Viktor Hovland (Team Europe) and Cameron Young & Patrick Cantlay (Team USA) - #TeamWWT: Luke Donald (Team Europe Captain) and Ben Griffin (Team USA) Who ya got? #TeamUSA or #TeamEurope
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How do you activate the 50th Walker Cup at one of the most exclusive venues in golf? With an immersive customer experience that matches the moment. Allied Sports was at Cypress Point Club last week with our client Cisco and executive hosts Gary Parmelee and Brad Bonin for a highly curated, multiday program that included: 🏌️Golf rounds at Pebble Beach and Spyglass Hill 🏨 Luxury accommodations at Casa Palmero, part of Pebble Beach Resorts 👥 Tech sessions led by USGA’s Anthony Santora and Cisco’s Rob Neumann 🎤 Meet-the-team events, a flag raising ceremony, and a speaker series 🍽️ Exclusive culinary moments with top-chef dining Thanks to our partners at the United States Golf Association (USGA), especially Jack McGraw and Raleigh Leahy, for a truly unforgettable customer experience that transcended golf and technology. #AlliedInAction
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