Two by Four

Today’s marketing landscape is moving faster than ever, and clients need agency partners who can think ahead and adapt quickly. Proactive leadership, sharp strategy, and nimble activation are all essential. Our teams at Two by Four and Good Giant joined Mirren for a two-day strategy session designed to elevate how we think, lead, and build solutions for clients that drive meaningful business results. We’re feeling energized, aligned, and ready to deliver what our clients need next. Thank you to Good Giant and Mirren for being a part of this awesome training with us! #AdAgency #BusinessDevelopment #Advertising

Lightweight litter. Heavyweight win. Our Cats Pride “Groceries” spot just earned Gold at the Graphis Inc. Advertising Awards 2026. A huge congratulations to our incredible team and partners who brought this larger-than-life concept to fruition. Credits: Art Direction – Adam VonOhlen, Alejandra San Writer – Aaron Bonsignore Account Executive – Angela Drewno Producer – Annie Tsikretsis Production Company – DREAMBOAT Producer – Jorie Kopy Production Manager – Holli Hopkins McGinley Project Coordinator – Jeremy Freeman Director of Photography – Jason Chiu Executive Producers – Kipp Norman, KC Norman, Peter Williams CGI – Peter Timberlake (Queen Studio) Music & Sound – Floodgates Audio, Joe Food, Colin Mulhern Chief Creative Officer – Adam Von Ohlen Director – The Norman Brothers

We’re proud to share that our Chief Strategy Officer, Ken Pasternak, was selected to judge in Round 1 of the 2026 Effie Awards. Recognizing the best in marketing, the Effies celebrate ideas that truly work—and we were thrilled to see Ken’s strategic perspective among this year’s panel. Way to go, Ken! Effie Worldwide #EffieUS #EffieAwards #Advertising #Awards #AdCampaigns

Eight seconds of adrenaline—now with a digital home to match. Our new website for the Professional Championship Bull Riders Tour captures the grit, energy, and spirit of the sport. We had a blast working with Professional Championship Bull Riders on this! Web Design: Erika Park Copy: Bill Lindsey Logo Design: Adam VonOhlen

Always an honor to help a legendary university write its next chapter. Thanks to Fast Company for the spotlight on The University of North Carolina at Chapel Hill's new brand work. Kudos to all on our team who brought this to life, as well as Dr. Adrienne King for leading the charge. 🙌 https://lnkd.in/eR5qWwUU

How AI is Rewriting the Rules of Higher Ed Marketing From Enrollment to Engagement, Smarter Wins Start with Strategy Higher education is at a crossroads.  Enrollment continues to dip.  Tuition keeps climbing.  And today’s students expect schools to meet them where they live, in their feeds, on their phones, and in real time.  For colleges and universities, marketing cannot just evolve.  It has to transform. At Two by Four, we have partnered with more than 30 institutions to strengthen brands, grow enrollment, and elevate fundraising.  What we have learned is that AI is not replacing creativity, it is amplifying it.  When used strategically, AI gives schools the power to understand audiences on a deeper level, tailor messaging instantly, and build trust faster than ever before. Across the country, AI is already delivering results.  Schools using data-driven enrollment tools are seeing double-digit gains in conversion rates, while chatbots handle inquiries in seconds instead of hours.  These are not gimmicks.  They are proof that when technology meets authentic storytelling, education becomes more personal and more human. Here’s how colleges are starting to apply AI thinking today: · Recruitment that Learns AI allows creative ideas to be tested and refined before launch, enabling schools to personalize campaigns by geography, program, or student type — all while reducing wasted spend. · Content that Connects AI-enhanced video and scripting tools help schools create “day in the life” experiences for different student personas, engaging audiences who may never set foot on campus. · Conversations that Scale AI-powered chat tools can reflect a school’s tone and values while providing instant answers 24/7 — creating a seamless, human brand experience. Education is, at its core, about connection.  And in a world where attention is short and expectations are high, connection depends on understanding.  That is what AI delivers when guided by strategy and creativity. If your institution is exploring new ways to reach, engage, and inspire the next generation of students, let’s compare notes.

We’re celebrating National Cat Day in a big, BIG way. 🐈 We can’t think of a better day to unveil this recent TV spot our incredible team made for Cat's Pride! Thank you for your hard work: Adam VonOhlen, Annie Tsikretsis, Angela Drewno, Aaron Bonsignore, Alejandra San, Haley Holz And to our partners at DREAMBOAT for bringing their talents to another amazing shoot! And last—but certainly not least—to Cat’s Pride for being a stellar client and trusting us to bring this project to life! #CatsPride #NationalCatDay #TVSpot