The Creator Economy in the U.S. has evolved rapidly from a niche content movement into a central force shaping how brands connect with consumers. According to IAB’s 2025 Creator Economy Ad Spend & Strategy Report, U.S. creator ad spend is projected to reach $37 billion in 2025, up 26% year-over-year and nearly 4x faster than the media industry’s overall growth. Over the past three years, creator advertising has more than doubled—from $13.9B in 2021 to $29.5B in 2024—as brands increasingly treat creators not just as social media partners but as a full-fledged channel.
Nearly half (48%) of all creator ad buyers now consider creators a . . .
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