WGSN

It’s almost game time: one week until ISPO 2025 kicks off! 🇩🇪 Our experts are getting ready to bring Sports & Outdoor Future Consumer 2027: Leveraging the Power of Play to Munich. See you there!

In the age of accelerated technology, the distinction lies not only in what we do, but also in how and with whom we do it. Cultural and social changes are redefining consumption patterns, expectations of experience, and even economic models. In this context, cultural intelligence emerges as the bridge between algorithms and human experiences, offering the ability to interpret social transformations, emerging values, and behaviours that shape how we live, buy and connect. Ignoring these signals risks developing solutions for a world that no longer exists, and it is at this point that cultural intelligence becomes essential. Brands that invest in this perspective will develop products that not only perform tasks but also respect contexts, communicate in the language of users, and generate real impact. Read the full article and see how cultural context can influence what we build, consume and believe in the digital world of tomorrow. https://lnkd.in/dD9daDvK

Smooth like butter 🧈⁠ ⁠ #ButterSkin is the latest complexion trend taking off on TikTok, signalling a shift toward a soft, luminous finish that sits perfectly between dewy and matte.⁠ ⁠ WGSN’s TikTok Dashboard predicts that this trend will remain active for another 8-10 months. Beyond longevity, our Dashboard tracks weekly growth, stability, strength and saturation, helping you understand how the trend is evolving and when to act for maximum impact.⁠ ⁠ Explore WGSN’s TikTok Dashboard to capitalise on the TikTok trends that matter and act at the right time: https://lnkd.in/dTQ2xYkv

WGSN CEO Carla Buzasi and Menswear Strategist Isaiah Isaac discuss the evolving menswear landscape in this Lives of Tomorrow episode. They explore how new masculinity representations are reshaping fashion trends, influencing colours, fabrics, and broader societal contexts. Isaiah offers insights into how men's greater personal expression is impacting both the runway and everyday style. Listen to the whole episode here: https://lnkd.in/eZwBeDzD

Check out the main trends and analytical data from the Spring/Summer 26 season confirmed by WGSN, the global authority in consumer trend forecasting.⁠ ⁠ #BerryTones: the shade continues to grow as indicated in the Autumn/Winter 25/26 season. Dark summer tones are explored, maintaining a strong, timeless appeal.⁠ ⁠ #PolkaDots: the print was seen in all cities, indicating the most significant print trend for S/S 26.⁠ ⁠ Vibrant Blue: despite a slight drop compared to the previous season, blue maintains the second position in the mix of vibrant tones. This season, we observe a more diverse range – from #PerformanceBlue to #AquaticTones.⁠ ⁠ #SkirtSuit: Following the ’80s revisited trend, for S/S 26, the key item saw expressive growth, surpassing other sets and consolidating itself as a central piece of the season, standing out for its versatility, adapting to both celebratory occasions and everyday life.⁠ ⁠ What did you think of the season’s highlights? Leave your opinion in the comments.⁠ ⁠ Read the full analysis of the S/S 26 runways on the blog https://lnkd.in/gCA-tyWx

Hong Kong, a multifaceted city, is undergoing a structural transformation - with a shift to a more experiential and culture-focused experience alongside a surge in Chinese influences, particularly in retail experiences. ⁠ ⁠ Causeway Bay is a vibrant and bustling district. Discover hidden menswear treasures such as DELstore, GRAPH LAYER and hideandseek, as well as the new HBX at Hysan Place, one of the major malls in the area. ⁠ ⁠ Apart from the increase in Korean brand influences, such as Matin Kim, Emis and Rockfish Weatherwear, To Summer, a popular Chinese perfume brand, also recently opened its first store outside mainland China here. ⁠ ⁠ Ice cream and gelato, the latest food & drink obsession, have reached new heights, with many stores opening just a few blocks away from each other in Central over the past year. ⁠ ⁠ M+ and Tai Kwun are unmissable cultural destinations, both offering immersive exhibitions that showcase contemporary art from local and international artists. ⁠ ⁠⁠ 📸 : WGSN Original Images

Out with the new, in with the old?⁠ ⁠ #ArchiveFashion is moving from niche to mainstream, driven by Gen Z’s love for individuality, sustainability and storytelling.⁠ ⁠ WGSN’s TikTok Dashboard predicts this trend to last for a year and eight to 10 months. But there’s more to it than just longevity. Our data tracks weekly growth, views, stability, strength and saturation, helping you understand not just how long a trend will last, but how it’s evolving over time.⁠ ⁠ Go beyond following the trend – stay ahead of it.⁠ ⁠ Explore WGSN’s TikTok Dashboard to capitalise on the TikTok trends that matter and act at the right time: https://lnkd.in/dTQ2xYkv

In partnership with Coloro, the go-to colour system for the world’s most ambitious brands, we bring you exclusive access to the need-to-know colours for A/W 27/28. It’s time to get ahead of your competitors and design products in the right colour at the right time 🌈 Download now for expert insights on two of the five A/W 27/28 Key Colours: https://lnkd.in/eUwA3EWj

We’re excited to announce we’ll be heading to ISPO 2025! 🇩🇪 It’s time to play. We’re bringing Sports & Outdoor Future Consumer 2027: Leveraging the Power of Play to centre stage. Join WGSN experts Rory McAllister and Eryn Murray as they explore how purposeful play is shaping the future of design innovation and wellbeing, with exclusive colour insights from Coloro VP Thorsten Traugott. Dec 1 | 2:00pm - 2:30pm Retail & Innovation Stage in Hall B1 Trade Fair Center Messe München Visit us: Hall B1, Booth 410 Our WGSN and Coloro teams will be exhibiting, and we’d love to meet you.   Book a meeting with us: https://lnkd.in/dEgTmpFb

What’s next for colour, culture and creativity? 🔮 From colour trends in beauty to the debut of the WGSN TikTok Dashboard, this month’s insights decode how brands can move from reacting to anticipating change. Discover: • Colour trends shaping the beauty industry for A/W 27/28 in collaboration with British Beauty Week • WGSN’s all-new TikTok Dashboard for real-time insights • How cultural intelligence can future-proof technology • Coloro x KJUS: a custom colour confidence story • The power of play at ISPO 2025 Stay ahead. Read the full November WGSN Newsletter.