Creator partnerships on YouTube work best when brands stop trying to run the show. The strongest collabs feel native because creators shape the format, set the tone, and build the story in a way their audience actually wants to watch. Your brand isn’t the star, you’re the guest. Act accordingly. And the opportunity’s only getting bigger: YouTube is now the #1 podcast platform in the U.S. That means video + community + long-form storytelling are colliding in a way no other platform can match. More space for integration, more room for creativity, more chances to actually be part of the content. This week, we’re breaking down how to partner like an insider: format-first, creator-led, and built for retention. 👇 Swipe for the preview. Full playbook? 📧 letstalk@wearesocial.com
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Kyle Bunch
Senior Vice President of Culture & Innovation, We Are Social // Strategic Marketing and Transformation Leader
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Pete Lin
North Asia CEO at We Are Social
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Mobbie Nazir
Global Chief Strategy & Growth Officer @ We Are Social
Updates
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We Are Social reposted this
Senior Content Creator presso We are Social, Contributor writer presso Il Tascabile, MineStudio
Prendi la serie Netflix più famosa di sempre: Stranger Things. Prendi due dei creator più in hype del momento, Marta Daddato e Lollo Lacustre, e fagli fare quello che gli riesce meglio. Il risultato è un vlog clamoroso per il canale YouTube di Netflix Italia, realizzato per l'uscita della quinta nonché ultima stagione di Stranger Things. Potete gustarvi il video qui e osservare le community impazzire su TikTok e Instagram per la ship del secolo: https://lnkd.in/dMnGkMKx Squadra fortissimi (cit) by We Are Social: Sofia Romano Chiara Spinelli Giuliano Franco Marianna Boiano Giorgio Bottagisio Elisa Barra Camillo Addis Laura Venuti Silvestro Barca Giuseppe Schiavone Dario Sepe Marco Piovesan Federica Carbone Last but not least: Vincenzo Marino & Luca Scremin, mitico Netflix Social Marketing Team 💫
Marta DADDATO e Lollo LACUSTRE incontrano il cast di STRANGER THINGS?
https://www.youtube.com/
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GOLD at The Drum Awards for Social: Travel & Tourism 🏆 Tripadvisor went from a “boomer paradise” to a community and niche-driven Gen Z hotspot, powered by a refreshed audience strategy, a sharper social voice, and partnerships with creators who truly move culture, from The Group Chat's Sydney Jo to Love Island's Jalen Brown to (yes) Demi Lovato. The shift speaks for itself: in just one year, Tripadvisor jumped from "20 Brands Catching Baby Boomers' Attention" to one of Ad Age's "Top 10 Brands Getting Gen Z’s Attention Right Now.” Read all about it in The Drum 👉 How Tripadvisor revamped social strategy to capture Gen Z: https://lnkd.in/ehiWcGs7 A very good day for this partnership. ✨
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Social Media Ads are the #1 driver of brand awareness for the 16-34 crowd! 💡 For more data like this, read our Digital 2026 report now: https://lnkd.in/dcegiPKG #Chartoftheweek #Digital2026
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We Are Social reposted this
Quando l’umorismo incontra i social. All’Osservatorio Feldman crediamo che l’umorismo sia una lente preziosa per leggere la società e le sue trasformazioni. Oggi, i social network sono il suo palcoscenico più vivo ed è proprio da qui che parte la nostra nuova collaborazione con We Are Social. Vogliamo esplorare come l’umorismo si manifesta, si diffonde e si trasforma online, unendo ricerca culturale e competenza digitale. Continueremo a studiare come le persone usano l’ironia sui social, come nascono i meme e come la leggerezza diventa un linguaggio di connessione autentica. Perché ridere, ne siamo convinti, è un atto di intelligenza, libertà e relazione e capire l’umorismo digitale significa capire un po’ meglio anche noi stessi. #OsservatorioFeldman #WeAreSocial #Humor #CulturaDigitale #SocialMedia #Ricerca #Comunicazione
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We Are Social reposted this
💼 Pionnier de la communication social media, We Are Social, qui fête ses 15 ans en France, a été témoin de l’évolution du secteur. Sur un marché devenu très bataillé, l’agence mise sur sa singularité. 💬 «En 2010, Instagram naissait tout juste et Facebook commençait seulement à rentrer dans les mœurs en France. Le social media était alors un marché de niche, loin de ce qu’il représente aujourd’hui», pose en guise de décor Vincent Reynaud-Lacroze, directeur général de We Are Social France. «Les fondateurs ont eu dès le début l’intuition qu’il s’agissait de plus qu’un touchpoint digital supplémentaire, lequel allait changer le paradigme de la communication et la manière dont les marques s’adressent aux consommateurs», retrace-t-il. Autant dire qu’en quinze ans, l’agence a connu un certain nombre de révolutions. «Il y a tout d’abord eu l’âge d’or du social et de la connexion, durant lequel We Are Social a explosé. C’est aussi le début des grandes marques qui deviennent incarnées. À partir de 2015, le secteur a commencé à prendre conscience de la puissance des algorithmes», rejoue-t-il. Conséquence : l’avènement du marketing à la performance, l’organique n’étant plus le seul levier pour émerger.
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🏆 A big night for Brain On Prime at this year's #ClioEntertainmentAwards! Silver in Digital, Mobile & Social Media Craft: Music ✔️ Shortlist in Branded Entertainment & Content: Influencer & Talent Storytelling ✔️ A standout example of what creator-driven, culturally fluent storytelling can look like when everyone leans in – smart, distinctive, and unmistakably human. Huge congrats to Prime Video & Amazon MGM Studios, Berkeley Inc., and our We Are Social Canada team. A well-deserved moment. 👏✨ Thank you, The Clios!
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This week's round-up of the biggest social media news stories is here. It includes: 🎉 Vine is back 🤝 TikTok partners with Amazon Music 🎙️ Threads targets podcasters 👉️ https://lnkd.in/ehpqRnXG
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We Are Social reposted this
Ieri sono stata invitata da Matteo Lusiani per parlare di come attivare il pubblico e attirare l'attenzione dei consumatori all'interno del Forum Retail 2025. È stato molto interessante confrontarci su questo tema insieme a Veronica Gioia, Miriam Spinnato, Gianpaolo Martire, Luca Cavallini e Alberto Langella. Sono emersi argomenti interessanti: il fenomeno di BookTok e come il lettore possa divetare protagonista, come attivare una community sportiva anche oltre gli interessi sportivi, come anche nel pensare a una nuova etichetta si debba considerare cosa interessi l'audience e come anche nel vendere un prodotto food sia sempre più centrale curare l'esperienza in negozio. In We Are Social dedichiamo grande attenzione a osservare cosa succede online, decifrando culture e sottoculture. L'attenzione si cattura quando si trattano i social non come spazi media ma come luoghi culturali in cui sono in corso conversazioni. Le persone usano i social per informarsi, intrattenersi e tenersi in contatto. Se quello che facciamo con i nostri contenuti di brand non entra in uno di questi tre bisogni, siamo rumore.
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Did you miss it? Watch the full discussion now. 👇 https://lnkd.in/eZcm4pur
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