Visuals that define experience. One Toorak Place achieved over $125 million in off-plan sales through a body of imagery that allowed buyers to see and feel the architecture before it existed. The Boundary created a series of refined CGIs that captured the essence of place, the light, the materiality, and the calm sophistication that shape daily life within the development. Each image was conceived to evoke emotion and authenticity, transforming vision into a tangible experience long before completion. Experience your vision: https://lnkd.in/eRNMKvU9 #ArchitecturalVisualisation #3drender #PropertyMarketing #ArchViz #CGI #RealEstateMarketing #OrchardPiper #AustraliaProperty #AustraliaRealEstate #Render #MelbourneRealEstate #MelbourneProperty
The Boundary
Advertising Services
London, England 30,826 followers
The Boundary is an industry leader in creative visualisation, virtual reality, film and animation.
About us
Founded in 2014 by Peter Guthrie and Henry Goss, The Boundary has rapidly gained an international reputation for excellence in the visual representation of architecture and the built environment. Our services include traditional still images (CGI's) for printed media, animation and film, VFX and immersive content including virtual reality and augmented reality. As an industry leader The Boundary is constantly testing new technologies and developing new techniques pushing the limits of what is possible in an ever changing technology driven environment. Working across a variety of sectors on projects ranging from e-commerce and retail to large scale creative visualisation projects in the automotive and real estate industries, our aim is to develop a compelling creative narrative appropriate to the specific needs of each project and each client.
- Website
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https://eu1.hubs.ly/H0mF78B0
External link for The Boundary
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Architectural Visualisation, CGI for printed media, Animation, and Virtual reality and augmented reality
Locations
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Primary
Get directions
Academic House
24-26 Oval Road
London, England NW1 7DJ, GB
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Get directions
420 Lexington Ave
2831
New York, NY 10170, US
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Get directions
24b Spring Street
Auckland, AUK 1011, NZ
Employees at The Boundary
Updates
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The Boundary is touring Australia with The Urban Developer! Join us as we take a closer look at our creative process, core services, and the power of visual storytelling in real estate over a series of lunches in Sydney, Brisbane, and Melbourne. From immersive Virtual Tours to Digital Twins, Matt and Julian will have a demo set up to see what it takes to craft award-winning content that drives off-plan sales, and how The Boundary continues to set the benchmark for visual excellence in global property marketing. For more details and to register, please visit – https://lnkd.in/eH2DH9Zj Can’t make The Urban Developer Lunch but want to connect? Reach out to Matt Silver at Matt@the-boundary.com or Julian Simpson at jules@the-boundary.com to arrange a meeting and discover how we’re transforming off-plan sales into experiential journeys. #ArchitecturalVisualisation #PropertyMarketing #CGI #VirtualTours #AustraliaRealEstate #AustraliaProperty #PropertyMarketing #UnrealEngine
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Excited to share that Elizabeth Stark will be representing The Boundary as a seminar speaker at the American Property Awards! Following our win at the UK Property Awards as the UK's Best Architectural CGI Company, we're excited to keep the momentum going and share what drives us by hosting a seminar on 'Mastering the Art of CGI in Design'. We look forward to welcoming you all at The Ritz-Carlton South Beach in Miami this Friday! International Property Awards #InternationalPropertyAwards #ArchViz #ArchitecturalVisualisation #CGI #VirtualTours #DigitalTwins #MarketingFilm
We’re delighted to welcome Elizabeth Stark, Senior Manager of Client Services at The Boundary, as a seminar speaker at the Americas Property Awards and IPAX Americas. With 15 years of experience at the confluence of luxury design and technology in New York City, Elizabeth brings a wealth of insight from her background in graphic design, real estate, fine art, interiors, and digital branding. We look forward to Elizabeth's seminar on ‘Mastering the Art of CGI in Design’ this Friday at The Ritz-Carlton Hotel, South Beach, Miami. Don’t miss out: https://lnkd.in/e3ZUnqpF #AmericasPropertyAwards #InternationalPropertyAwards #IPAXAmericas #TheBoundary #PropertyAwards #Architecture #CGI #MiamiEvents #PropertyProfessionals
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It's official! The Boundary has been named the ⭐ Best Architectural CGI Company in the UK ⭐ Following our recognition as Best International Interior CGI Company, we are proud to continue this momentum with our fifth award at The International Property Awards. As one of the most significant and respected award shows, judged by more than one hundred industry experts, The International Property Awards celebrates design excellence, innovation, quality and originality at the highest level. To our artists, thank you. Your craft, commitment and creativity power every achievement and continue to push the standard forward. And thank you to our partners around the world. The extraordinary places you create inspire us, and the trust you place in us to bring these visions to life is a privilege. Experience your vision: https://lnkd.in/eTKZfB34 #archviz #architecturalvisualisation #cgi #realestatemarketing #render #propertymarketing #propertydevelopmentmarketing
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The Boundary reposted this
💥3DNY at Lucky Jack's this Wednesday 3/19 @ 7-9p💥 Join us at Lucky Jack's in LES (129 Orchaard Street) See you there this week!! 👉 Please RSVP: https://lnkd.in/eymtqBRS Speakers for the evening: 🎤 Constantine Derbin - Associate Art Director, Neoscape 🎤 Jim Keen – Architect, Author & AI Futurist 🎤 Tommy Wu – Creative Director, W Lab Sponsored by Epic Games with support from Christina Corbat EdM, MA _____________________________________________ Brought to you by: Elizabeth Stark of The Boundary // Derek Chan of Red Leaf NY // Mengyi Fan of SHoP Architects // Kitae Kim of Foveate
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Detail-obsessed. History reimagined. For the restoration of the Waldorf Astoria New York, technology became our lens to preserve an icon with absolute accuracy. Through advanced CGI, 3D scanning, and photographic reconstruction, every texture, reflection, and material was recreated to honour the integrity of the original Art Deco masterpiece. Each visual was the result of deep research, creative interpretation, and technical mastery, transforming archival reference into an immersive narrative of renewal. Entrusted with visualising this transformation, The Boundary produced more than 200 CGIs, alongside animations, virtual tours, and photography that shaped both the design process and the global relaunch. Experience your vision: https://lnkd.in/eJnH5aJ2 #WaldorfAstoriaNewYork #NewYork #WaldorfAstoria #realestatemarketing #cgi #nycproperty #render #archviz #propertymarketing #propertydevelopmentmarketing #architecturalvisualisation #newyorkrealestate #Redevelopment
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The Boundary reposted this
The Boundary is proudly sponsoring and attending The Urban Developer Long Lunch Series as a supporting partner! We'll be showcasing some special projects that have enhanced their portfolio of immersive content and elevated the buyer journey with our interactive experiences and off-the-plan sales platform, Realspace. We're looking forward to catching up with existing clients and establishing great new relationships, ending the year on a positive send into 2026 with some of the best! Our calendar is filling up so get in touch to book a presentation and see why developers and agents across the country are using The Boundary and Realspace to bring the most important pillars of a development under one umbrella and amplify their sales and marketing model. Email - jules@the-boundary.com
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From films crafted through virtual production to digital twins and immersive virtual tours that welcome buyers into realistic off-plan homes, we're always excited to share the latest creations we have been developing with Unreal Engine. Each project is an opportunity to elevate visual storytelling and reveal new ways to bring your vision to life with clarity, emotion and precision. Have a look at the latest sizzle reel to see what we've been up to! #ArchiViz #ArchitecturalVisualisation #CGI #VirtualTour #DigitalTwin #VirtualProduction #UnrealEngine #EpicGames
This year, projects have been executed in real-time using Unreal Engine alongside several of our tools including RealityScan and Twinmotion Innovative projects have been delivered across the architecture, engineering, construction, and operations (AECO) industries. We've put together a compilation of the spectacular projects, check it out!
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The Boundary continues its journey at Cityscape Global in Riyadh. Chris and Katriina are in Riyadh this week, meeting with developers, partners, and innovators shaping the future of the built environment across the region. They will be showcasing how our immersive experiences bring unbuilt spaces to life with clarity and precision, supporting off-plan sales and elevating the visual identity of every project we work on. If you would like to have a catch-up with the team during Cityscape, please contact Chris Mitchell at chris@the-boundary.com or Katriina Harvey at kharvey@the-boundary.com. See you in Riyadh! #CityscapeGlobal #RiyadhProperty #RiyadhRealEstate #SaudiArabiaProperty #MiddleEastRealEstate #ArchViz #DigitalTwins #PropertyMarketing
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1 Mayfair stands at the heart of London’s most distinguished neighbourhood, poised to become the city’s most coveted residential address. Now under the management of Dorchester Collection for its luxury amenities, the development embodies a new standard of discreet luxury and contemporary refinement. As a partner entrusted to bring this vision to life, The Boundary produced a series of meticulously detailed visuals that convey the project’s architectural presence and timeless elegance. Each image captures the interplay of craftsmanship, proportion, and materiality, reflecting the artistry that defines every element of 1 Mayfair. Through its visualisation and storytelling, The Boundary distilled the essence of this landmark project, where legacy and innovation meet in perfect balance. Experience your vision: https://lnkd.in/e_9TNhRJ #1Mayfair #PropertyDevelopment #MayfairProperty #LondonProperty #JohnCaudwell #LuxuryLifestyle #Caudwell #ArchViz #CGI #Rendering Caudwell #DorchesterCollection
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