PwC UK

Up next in our Budget build up, our Head of Tax, Claire Blackburn, explores what leaders want most: simplicity and certainty to support growth and long term investment. ➡️ Join our reactions webcast the morning after the Chancellor’s speech for immediate insight from our tax and economics specialists. https://pwc.to/331hUbM

Here's 3 tips to get the max from the workplace's most optimistic generation (Gen Z): --> Be bold and brave. This generation realise AI will have an impact on entry level roles. But, having grown up with tech, they feel the most control over how it will affect their work. What they need is clarity about how the workforce will adapt. --> Turn motivation into productivity by creating opportunities to develop skills and gain rewards --> Let them get to grips with AI and use it daily. Those who do report higher increases in productivity (93% vs 62%), job security (69% vs 36%) and salaries (64% vs 32%) For more insights on how your workforce - current and future - feels, watch this discussion from our Workforce leaders Sarah Moore Peter Brown MBE Alastair Woods Prasun Shah and Miral Mir. We've done the research so you can take the findings and put them to work. https://lnkd.in/eQwwW7KJ

The countdown to Black Friday is on. Are you planning on making the most of the deals or have you already started? Our survey for how this year’s festive retail event will be released soon. Let us know which category you think will be the most popular with UK shoppers.

Last week, we were thrilled to headline the Women of the Future Programme Awards, and are incredibly proud to recognise the achievements of our three finalists.    A huge congratulations to Chloe Jordan who took home the award for the Professions category and added: "I'm truly honoured to have won the Professions awards. A heartfelt thank you to the Women of the Future programme for fostering such an inspiring community.”    Our Chief People Officer, Phillippa O’Connor, presented the Young Star Award alongside Julia Gillard on the night. Congratulations to Florence Sargent, the winner of the Young Star Award for 2025.    Thank you to everyone who took part, supported, and celebrated this amazing journey of empowering young female leaders. Here’s to continuing to create opportunities and champion the women of tomorrow, today.

Our commentary on today's ONS retail sales figures highlights the nuanced challenges facing the UK retail sector: • Monthly retail sales declined 0.7% in October, with particular pressure on non-food retailers • Clothing retailers and department stores experienced the steepest falls • Consumer behaviour reflects strategic spending choices rather than blanket reductions   What retailers should focus on this Golden Quarter: ✓ Strengthen value propositions across all channels ✓ Invest in digital capabilities to meet evolving customer expectations   ✓ Prepare strategically for the critical festive trading period ✓ Use data analytics to understand shifting consumer segments   The retail landscape is transforming rapidly. Success will come to those organisations that can adapt their strategies to meet changing consumer needs whilst maintaining operational excellence. Read our full commentary: link in comments.   How can we help your retail business navigate these market conditions? Get in touch with our retail and consumer team: Jacqueline Windsor Kien Tan Sam Waller.

Advertising now accounts for 58% of total UK entertainment and media revenues. But with audiences spread across more platforms than ever, how can brands build a frictionless experience that keeps customers engaged? Ben Bird and Sam Goulson explore the trends shaping audience connections in our latest Global Entertainment & Media Outlook 2025–2029.

Join us at the AI in Action Event, an interactive hackathon focused on real-world organisational challenges. As part of the AI Skills Hub, we’re hosting an immersive AI upskilling session in London. It's a 3-hour, hands-on session where you'll collaborate on sector-specific challenges using the latest AI tools. 🗓️ 1 December 2025, 2:00 - 5:00PM 📍 PwC Embankment Offices, 1 Embankment Pl 🔗 Register here: https://lnkd.in/eauuzqmU The AI Skills Hub was developed in partnership with Innovate UK. It's government-funded and a free-to-use online platform to help employers and individuals develop practical AI capabilities. 👉 More information here: https://lnkd.in/euN9Q9z4

Our annual carol services have brought people together since 1978. This December, we’re coming together again for carols, readings and a chance to celebrate the Christmas season with colleagues, clients, alumni, friends and family. This year, we’re proud to support Mental Health UK and Wellbeing of Women through the PwC Foundation, putting community and wellbeing at the heart of our celebrations. We hope you’ll join us at one of our services in London, Birmingham or Belfast, each with seasonal refreshments to round off the occasion. 📍 London Wed 10 Dec, 6.00 pm – St Peter’s Church, Eaton Square Thu 11 Dec, 12.15 pm – Southwark Cathedral, London Bridge 📍 Birmingham Mon 8 Dec, 5.40 pm – St Philip’s Cathedral 📍 Belfast Mon 15 Dec, 6.30 pm – St Anne’s Cathedral

Building resilience isn’t optional, it’s a board-level priority. To withstand future shocks, organisations need to define their Minimum Viable Company – the essential parts of the business that must keep running to protect operations, reputation and trust. Our latest article explores the key actions leaders can take now to strengthen organisational resilience. https://lnkd.in/e3A629Hv #Resilience #CrisisManagement

With just days to go, our Chief Economist, Barret Kupelian, sets out what to expect from the upcoming Budget. It’s likely to be a significant moment for the UK, with the Chancellor facing tight fiscal pressures, difficult trade-offs and competing political and economic priorities. To understand what the Budget means for you and your organisation, sign up to our Budget webinar. We’ll be live the following day with expert insights and practical actions you can take. https://lnkd.in/euS66Pjr