Ad Net Zero

Another busy week at Ad Net Zero in the run up to our Annual Leadership Breakfast. Here's what's been happening. 👏   A week since our 4th Annual Campaign Ad Net Zero Awards, we’ve loved seeing all your posts celebrating the wins. Special shoutout this week goes to supporters MG OMD, giffgaff | Certified B Corp, and Pearl & Dean for their award-winning work on Wild Spaces - turning cinema advertising into a driver for nature restoration. This week, Pearl & Dean are filming Episode 5 in the North York Moors, set to hit screens nationwide from 02/01/26. Missed the previous episodes? Watch them all here: https://lnkd.in/e9bjM_CW 🌿   Sky unveiled a first-of-its-kind clean-energy power unit for film and TV production - a hybrid hydrogen fuel cell and sodium battery system delivering zero emissions, no noise, and full diesel-generator capability. With tentpole productions generating up to 50% of emissions from fossil fuel use, this breakthrough could transform sustainable production. Trials are underway at Sky Studios Elstree. 👉 Learn more here: https://lnkd.in/eaBzrMRg   Closer to home, the Ad Net Zero team joined the Advertising Association to support CHARITY BEGINS AT HOME, helping distribute food bags to those in need and taking time to connect with individuals and volunteers. With 49% of UK workers living paycheck to paycheck in 2024/25 (ADP People at Work), this was a powerful reminder of why community action matters.   📊 On Thursday 4th December, don’t miss JICMAIL's Q3 2025 Results + Exploring the Mail Channel's Sustainability Credentials webinar, featuring Ad Net Zero's Alex d'Albertanson alongside CarbonQuota, Webmart and PrintGreen, to discuss mail performance insights and practical ways brands can balance effectiveness with eco-friendly practices.   👉 Register here: https://lnkd.in/ez2Bs4p8

Advertisers helping to save the planet! 🏆 Last week I hosted the Ad Net Zero Awards & met lots of people doing brilliant campaigns with 32 categories & 90 shortlisted entries, showing that creative advertising & saving the planet can go hand in hand. 🌍 In a world facing escalating climate risks, advertising has a critical role – not just in reducing emissions but in encouraging sustainable behaviours. By learning from these campaigns, we can scale these proven approaches and ensure the industry moves towards a sustainable future. 👏 Congratulations to all the winners Big shout out to the two Grand prix winners. -Dentsu Denmark for International Grand Prix for their work with Visit Aarhus on the ‘So much to enjoy, So close to you’ campaign. -For the UK Grand Prix, MG OMD & ITV won for ‘Warming the UK up to low carbon heating systems with a trusted British soap’, in partnership with the UK Government’s Department for Energy Security and Net Zero (DESNZ). Held at the lovely Londoner hotel @thelondoner with vegan catering for all guests. Look out for their clever advertising campaigns #AdNetZero

🎉 Who's going to the IPA's Sustainability Summit?    📅 Tuesday 25 Nov, 9am–12:30pm 📍 IPA, 44 Belgrave Square, London 👉 https://lnkd.in/er96fh-Y   We're thrilled to see our Young Leaders and Campaign Ad Net Zero Awards represented on the agenda.    Make sure not to miss Young Leaders Ben Murray (The Guardian) and Olivia Montgomery (the7stars), who will be sharing our work with the group so far, focusing in on making climate literacy a standard skill across the industry!   Rounding out the event, our Campaign Ad Net Zero Award winners will be showcasing two examples of Best in Class work:   🌍 Born Social for Ford Motor Company – “Sustainability doesn’t sell EVs but people do” 🌍 VCCP for Transport for London    Moderated by Matt Bourn, this session will unpack creative strategies, challenges, and lessons learned.    In case you missed, see our Campaign Ad Net Zero awards write-up here: https://lnkd.in/evvjR75E

From breakfast with Debate Mate highlighting the power of articulation, education and participation, to our Campaign Ad Net Zero Awards, where we celebrated the best of sustainable advertising, it’s been a week of inspiration all round. A special mention goes to our Grand Prix winners:    ⭐ UK: MG OMD & ITV for Department for Energy Security and Net Zero - ‘Warming the UK up to low carbon heating systems with a trusted British soap’. ⭐ International: dentsu denmark for VisitAarhus - ‘So much to enjoy, so close to you’.    While MG OMD and ITV wove sustainability into the storyline of Emmerdale, avoiding separate shoots and doubling Google searches for “heat pumps” on air dates, dentsu Denmark teamed up with Visit Aarhus to target eco-conscious travellers, encouraging rail travel to reduce tourism’s carbon challenge- all while raising funds for forest preservation with Good-Loop AND tracking and optimising emissions reduction using dentsu’s GMSF-aligned media carbon calculator. What did the judges have to say? On the UK Grand Prix- [This work] “creatively leveraged the Emmerdale audience to drive awareness of heat pumps to a previously untapped audience at scale. The innovative creative approach, through a combination of advertising and content, has helped to show how this new technology can be a more normal part of everyday life for millions." On the International Grand Prix- [This is a] “case study to that can be replicated by any travel and tourism brand looking to build more responsible visitor growth by targeting audiences where it can offer fast, attractive and more sustainable transport links to travellers. It arrives just as the world’s travel and tourism sector faces major challenges in shifting long-established behaviours and habits.” See our full write up here: https://lnkd.in/evvjR75E

🎉 Congratulations to all the winners of the Campaign Ad Net Zero Awards Awards!   These awards celebrate the most impactful sustainability initiatives across advertising, media, and production. Thank you to Google for headline sponsorship and to our partners IPA (Institute of Practitioners in Advertising), ISBA , We Are AdGreen , and AOP Association of Online Publishers. Grand Prix Winners   ⭐ International: dentsu denmark for VisitAarhus   ⭐ UK: MG OMD & ITV for Department for Energy Security and Net Zero   Full List of Winners   🌍 Best Progress / Long-Term Change: Global   🌍 Best Start-up: The GoodNet 🌍 Best Business Transformation: ITV Best Practice in Sustainability:   🌍 APAC: Hearts & Science Australia for Opella Consumer Healthcare  🌍 EMEA: Media Bounty | B Corp 🌍 The Americas: Scope3   🌍 Advertiser/Brand (UK): MG OMD for giffgaff | Certified B Corp   🌍 Media Owner (UK): Immediate   🌍 Agency (UK): Little Dot Studios   Best Practice in Sustainable Ad Production:  🌍EMEA: Mamapool for Hitachi   🌍 The Americas: Maidstone Solutions & We Are AdGreen for Mastercard  🌍 UK: VCCP for Transport for London   Best Practice in Sustainable Events:   🌍 EMEA: Indeed with FIRST agency 🌍 The Americas: Equativ    Best Practice in Sustainable Media Planning:  🌍APAC: Scope3 & Index Exchange for Hearts & Science  🌍 EMEA: dentsu Denmark for Visit Aarhus  🌍 The Americas: VML for Whirlpool 🌍 UK: EssenceMediacom & choreograph for Indeed   Sector Categories:   🌍 Automotive: Born Social for Ford Motor Company   🌍 Beauty: footsprint (Cosmo5) for Garnier(L’Oréal Group)  🌍 Business & Industrial: Mamapool for Hitachi  🌍 Government/Public Sector: MG OMD & ITV for DESNZ  🌍 Entertainment, Gaming & Leisure: Immediate for BBC Gardeners’ World Magazine  🌍 Media: Pearl & Dean, DIVE & MG OMD for tabta  🌍 NGO/Charity: 46010 for Material Focus    Outstanding Contribution to Sustainability:   🌍 Team Contribution: Scope3 Marketing Team  🌍 Outstanding Individual Contribution – Client & Media Owners: Hans Daems (Hitachi)  🌍 Outstanding Individual Contribution – Agency & Tech Services: Katie Hartranft (The Martin Agency)   📚 See here to learn more about the winners and their campaigns - and watch this space for our full case study library coming soon!

Tomorrow is the day! 🎉 The Campaign Ad Net Zero Awards are almost here. 👏 Congratulations to all those shortlisted - your work is helping shape the future of sustainable advertising. We can’t wait to celebrate with everyone attending. If you’re unable to join us in person, don’t worry – watch out tomorrow when we reveal the full list of winners. 📚 See here for all the shortlisted campaigns: https://lnkd.in/eE5CUkE8

COP30 reads, anyone? 📚 Kogan Page Publishing are offering 25% off all their books during #COP30 – including Sustainable Advertising, written by our Ad Net Zero Chair Sebastian Munden and Advertising Association Director of Communications, Matt Bourn. 📅 Valid until 21 November, use code COP30 here: https://lnkd.in/etAEpDJs They’re also running a COP30 giveaway - enter here: https://lnkd.in/esaBJMb3 #COP30 #SustainableAdvertising #AdNetZero #ClimateAction

This week at Ad Net Zero 👀 New UK ANZ Supporter Boomerang Media Ltd Media had us present a Townhall to representatives from across all teams, covering everything from the history of Ad Net Zero to Boomerang's scope of reach- clients to partners and all in between- to the GMSF and everyday actions to reduce emissions. 🌱 Ad Net Zero was mentioned in a new report from the Purpose Disruptors which explores how agencies are tackling their climate impact, and their work with Oxford Net Zero and #RaceToZero. Agencies like Amplify and elvis | creative agency | b corp are already embedding climate governance and calculating Advertised Emissions. 👉 Download the report here: https://lnkd.in/g8Eq8Yct On Thursday, Sam Hendra presented 'AI x Sustainability: A Collective Responsibility' to all staff at the Advertising Association, building on an earlier presentation to the AI Taskforce co-chaired by Google and VCCP. Checkout our AI x Sustainability resource which you can download here: https://lnkd.in/eQ25C9sf 🤖 Later that evening, Alex d'Albertanson and Siri Wrigley joined the Planet Mark Awards 2025 - a big thanks to Andrew Griffiths for hosting such a brilliant event. Congratulations to ANZ Supporter Bauer Media Group for their milestone achievement of 5-years of certification with Planet Mark. 🏆

Today, the CMO-CSO Playbook ‘Driving More Sustainable Business’ by Institute for Real Growth has launched in collaboration with Ipsos, Google, and Ad Net Zero. This playbook draws insights from 850 senior leaders and 50 dedicated interviews. CMOs are in a unique position to drive growth and future proof their brands through the collaboration between Marketing and Sustainability. This has two key elements: innovation and communication around better products and services, as well as making marketing itself more sustainable. Ad Net Zero has the tools, such as the Global Media Sustainability Framework, to help Marketing systematically achieve better quality, lower cost and lower carbon outcomes. Global Chair of Ad Net Zero, Sebastian Munden said “We are here to help marketers and the advertising supply chain future proof their businesses in a responsible way to grow and win market share. We are delighted that many of our tools and approaches are featured in the report for uptake by CMOs looking for responsible growth”. Download the report here: https://lnkd.in/dFVfXgpf

🎉 The Campaign Ad Net Zero Awards are just around the corner - taking place next Thursday, 13 November 2025, at The Londoner Hotel, London 🏆 These awards are a celebration of the best in climate-conscious advertising, spotlighting campaigns that have delivered real impact through creativity, effectiveness, and sustainability 🌍 If you haven't already, book your tickets here: https://lnkd.in/eyGnFPSR.. 👏 Congratulations again to all those shortlisted - your work is helping to shape the future of our industry. View the shortlist here - https://lnkd.in/ern2Z8UP 📚 Stay tuned for the inspiring case studies that will emerge from this year’s winners. Headline Partner: Google Supporting Partners: Advertising Association, IPA (Institute of Practitioners in Advertising), ISBA, We Are AdGreen, AOP Association of Online Publishers