OMMA

👉 I've been working with marketing teams for over 10 years, and I keep seeing the same problem repeat itself. A retail chain invests €500K in digital screens across 200 locations. Beautiful hardware. Great content. But when the CMO asks "What's the ROI?" - not many of us can show ROI in concrete terms. 👉 The sector's biggest issue isn't the technology. It's that measurability is very limited when it comes to physical spaces. ❌ You can't measure who's watching. You can't tell if the person who saw your promotion actually walked into the store. You can't prove which content works and which doesn't. It's 2025, and many of us are still running physical retail campaigns like it's 1995.... Unless you invest heavily in advanced sensors, but no need really! 👉 What we've learned at OMMA with our VQ platform is that the moment you can measure engagement in physical spaces, everything changes. You stop guessing. You start optimizing. You can finally answer more realistic answers to that ROI questions. ✅ The technology exists. And I'd love to share more on how we're bringing physical and digital together with our technologies and many case studies across QSR, retail, gas stations, airports and more. DM me if you're interested to learn more! And now on to you: What's the biggest challenge you face measuring impact in physical retail spaces?

👉 "We already have 2000 screens." I hear this every week across our partner network in MENA and West Africa. Most vendors hear that as a problem. I hear it as our fastest path to success. Here's what I see: - Those screens are mounted. Wired. Finance approved. Staff trained on locations. - The problem isn't the hardware, it's the chaos behind it. - Three different platforms. Four approval chains. Updates taking 3 days to reach all stores. Let me tell you an example from our approach in Australia (1,600 screens): National retail chain. Mixed hardware, smart displays in metro flagships, media players in suburbs, legacy systems in older branches. We kept every screen. Upgraded the software. One platform controlling everything across platforms: Samsung, LG, legacy players, doesn't matter. What changed: - Finance: 60% lower capex than replacement - Ops: One system to manage, not three - Marketing: HQ to 1,600 stores in under 10 minutes Black Friday campaign last year went live nationally at 6 AM sharp, 9 minutes to full deployment. Their ops manager told me: "I used to dread campaign launches. Now I feel at ease that we can do it!" Bottom line: - Platform-agnostic means you're never locked in. - Keep what works. Upgrade the intelligence. 👉 Going through similar problems? DM me for a chat. I'm always happy to exchange ideas and best practices.