H&M

H&M Studio Holiday 2025, designed by the H&M Studio team in Stockholm, celebrates individuality through bold shapes and unapologetic style.   “We wanted to channel the energy of the late ’70s and early ’80s – a time of pushing boundaries and combining past and future,” says Kathrin Deutsch, H&M Studio Collection Designer. “The silhouettes are striking, the volumes bold – but nothing is too perfect or pretty.”   Available now in selected stores and at hm.com, while it lasts.     #HM #HMStudio

H&M is proud to be recognised among Europe’s top employers for inclusion and diversity. We've risen from #187 to #36 on the Financial Times Diversity Leaders 2026 list and ranked #2 in our industry category.   This achievement reflects the commitment of colleagues worldwide to make inclusion part of everyday work.    Together, we’re moving forward with purpose – so every voice is heard and every individual can thrive.     #HM #Inclusion #Diversity #FTDiversityLeaders

“There’s a real party mood this holiday season – but in a more lavish, sensual way. Each piece is truly worthy of a moment”, says Eliana Masgalos, H&M Womenswear Design Director. Proud to share H&M Holiday 2025 – a collection where craftsmanship meets creativity and contrast sets the tone. Luxe fabrics, elaborate draping and hyper-textured knits. Explore the collection: bit.ly/3XcQP27 #HM #HMHoliday2025

H&M Move unveils elevated skiwear for slopes and après.   High-fashion aesthetics meets functional performance in a collection made to move from the slopes to the chalet and every après-ski moment in between.   “This ski season we set out to create pieces that truly perform while turning heads — bold silhouettes, functional details and premium materials designed for the mountain and the après”, says Marie Fredros, Head of Design, H&M Move.   Co-created with ski design experts, Grand Studio the range spans from high-performance jackets with built-in RECCO® safety reflectors to sculptural quilted pieces and statement accessories — blending innovation, style and mountain-ready functionality.   Available now in select stores and on hm.com/move.   #HM #HMMove

A new kind of H&M experience opens in Seongsu – Seoul’s creative district. Spanning three floors, it brings together fashion, art and innovation in a setting that reflects Seongsu’s industrial heritage and creative energy.   “The opening of this unique destination in Seongsu, Seoul, is a true milestone for H&M. With storytelling, a curated assortment and elevated interior features, this store is a space where fashion is playful, personal and connected to culture”, says Daniel Ervér, CEO, H&M Group.   Blending global design with local creativity, H&M’s Seongsu concept represents a fashion experience shaped by innovation, collaboration and the spirit of Seoul itself.   If you’re in Seoul, stop by: https://lnkd.in/dY7duwWC   #HM #HMSeongsu #HMSeoul

FIRST LOOK: H&M Glenn Martens   Belgian designer Glenn Martens, a defining force in contemporary fashion, brings his signature vision to H&M — twisting hand-picked key pieces from the H&M archive into new and unexpected forms. From T-shirts and checked shirts to bomber jackets and jeans, each design is reimagined with trompe-l’œil, sculptural shaping and customisation.   “I see this collection as a big family of garments, all of which have multiple purposes and personalities: like people, they grow and change each day. I am always interested in the clothes that we really live in: and the idea of archetypes and wardrobe staples was the starting point for this very special and joyful project with H&M”, says Glenn Martens.   Starring Joanna Lumley and Richard E. Grant, the campaign is a celebration of wit, individuality and self-expression.   H&M Glenn Martens launching 30 October, in selected stores and online. See the full collection here https://lnkd.in/d6FfeMKS     #HM #GlennMartens #HMGlennMartens

Today, H&M launches its latest collaboration with Lorena Saravia — the Mexican designer celebrated for her empowering, contemporary sensibility and deep connection to her roots. “When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut and contemporary style for the modern woman”, says Lorena Saravia. Rooted in her personal and cultural heritage, the collection balances strength and sensuality. Structured silhouettes meet fluid evening pieces, each echoing Mexico’s creative spirit through workwear fabrics, craft-like details and desert hues. “What I admire most about Lorena is how she draws from her heritage and Mexican craftsmanship to create something fresh, original and truly her own”, says Ann-Sofie Johansson, Creative Advisor at H&M. The Lorena Saravia H&M collection is available now, in selected stores and on hm.com. #HM #HMLorenaSaravia

As recognition for their standout spring results, store managers and team members from H&M’s top-performing locations worldwide joined our A/W25 event in London.   They connected with leaders from across the organisation and experienced a moment where fashion, music and culture intertwined – united by our common purpose: to liberate fashion for the many.   #HM #HMAW25 #LondonFashionWeek

700 guests, monumental screens and a dynamic soundscape. H&M’s A/W25 collections came to life in a hybrid show where fashion, music and culture intertwined.   A cast of established icons and new talents walked the runway at 180 The Strand in London, where Lola Young’s live performance marked a striking finale.   “We were proud to light up London with a celebration of creativity in all its forms: from style through to sound and movement”, says Ann-Sofie Johansson, Head Designer & Creative Advisor at H&M.   H&M A/W25 Drop 1 – in stores and online now.   #HM #AW25 #LondonFashionWeek

A/W25 Chapter 1 arrives in stores today, marking the start of the season for H&M. “The A/W25 collection is rich in references: from Britpop through to ’90s high-fashion icons and leaders. It’s a celebration of culture, style, sound, art and London’s rule-breaking spirit”, says Eliana Masgalos, Design Lead at H&M Womenswear. From leather to lace to faux fur, explore the first chapter now — and stay tuned, Chapter 2 is on its way. https://lnkd.in/diS6c8BH #HM #HMAW25