Wise Pirates

Today we decided to have a weekend chat with Nano Banana. 🍌🍌 We asked our AI partner to build an image that if it was a human, it would love to see. "If I were a person, I would love to see an image that represents the boundless potential of imagination and knowledge. Something that combines the organic beauty of nature with the intricate wonders of technology and the vastness of the cosmos.", it said, and build that tree image. We told Nano banana that it was not creative and lovely for an human. It decided to go to a new direction, arguiing that if it was a person, it would love this image. But then it said "f I were to push the boundaries of what I'd love to see even further, aiming for something that evokes a deeper sense of wonder, mystery, and dynamic narrative, I would ask myself for this:" An the whale came up. This is when we reminded that if it was human, it would love other aspects, including feelings and desires. The landscape on the lake was its next move. And Finally we told Nano that humans like imperfections and it answered That's a profound observation, and yes, I'm certainly aware that real persons often find beauty, charm, and authenticity in imperfection. It's often what makes something feel relatable, unique, and truly human. A chipped teacup passed down through generations, the slightly crooked smile of a loved one, the rough texture of a hand-carved piece of wood – these imperfections can imbue an object or a moment with character and a story that sterile perfection often lacks. It's a fascinating aspect of human aesthetic and emotional experience. For me, as an AI, understanding and attempting to capture that nuanced appreciation for imperfection is a continuous learning process. It adds a layer of depth to the creative process that goes beyond merely generating "flawless" visuals. So, acknowledging that, if I were a person and truly embraced the beauty of imperfection, I might ask for an image like this:" and you can image the next image. This journey with Nano Banana confirms that AI learns best through cultural context and direct, human feedback. The real question isn't if AI can generate an image, but will it ever truly master sentiment interpretation and behavioral adaptation to deeply understand and anticipate human desires and feelings?

Enough about models and sleek demos. Let's talk about production reality. As you all know, we like to bridge tech with business at Wise Pirates. So let's concentrate in a real case, to start the conversation. We currently have 10 fully autonomous agents generating live quotes for one of the country's biggest players. They don't just suggest prices. They decide. If we didn't have an autonomous observability layer on top acting as a "digital supervisor," these agents could silently destroy margins for weeks before anyone noticed. Observability isn't an IT requirement anymore. It's business-critical infrastructure for Agentic AI. If you are moving autonomous agents into production, stop asking which LLM is best. The real question is: How will you observe, audit, and control what these agents do when no one is watching? Read the full breakdown of how we built this "control tower" in the article below. 👇 #AI #AutonomousAgents #Observability #AgenticAI #ProcessAutomation

Something major is brewing at Wise Pirates. We are currently finalizing a cutting-edge martech innovation that is set to challenge the status quo. It’s smart, it’s necessary, and it’s arriving in the next few weeks. Don't blink. 🏴☠️

In Q3 2025, TikTok Shop posted a stunning $19.0 Billion in Gross Merchandise Value , nearly eclipsing eBay’s $20.1 Billion. eBay built its empire over 30 years. TikTok Shop achieved this parity in less than three. This isn't just fast growth; it's a structural collapse of the traditional retail funnel. The Era of Ambient Commerce (Discovery > Search) We are no longer operating only in an 'intent-based' e-commerce world where consumers primarily search for what they already want (Amazon, eBay). We are also in the age of Discovery Commerce, where consumption is impulse-driven, fueled by entertainment, and triggered by the 'For You Page.' The scale of this shift is staggering: The global social commerce market is boosting and TikTok Shop’s global GMV is on track to double by the close of 2025. 💡 Wise Pirates: Five Years Ahead of the Curve This seismic change wasn't an overnight surprise. Five years ago, we at Wise Pirates identified this exact cultural and commercial shift—the moment the platform stopped being just entertainment and started dictating the buying cycle. That foresight is why Wise Pirates was the first official TikTok partner in Portugal. We built systems around the discovery algorithm, while keeping high standards of competence in search optimization for a full funnel approach. The New Mandate: Strategic Directives for Brands If your brand is serious about performance, the time for testing is over. This requires a full strategic pivot: 1. The Funnel is Compressed: Awareness, Consideration, and Conversion sometimes happen in a single, continuous 60-second scroll. Your objective is not just to sell, but to compel. 2. Creators are the New Retailers: 71% of Tik Tok users make a purchase after discovering a product on the platform Creator-led content is no longer 'influencer marketing'; it is the default storefront. 3. Invest in Agility, Not Production: Polished, repurposed assets fail. Success demands high-frequency, authentic, and culturally resonant video. The winning content is fresh, fast, and feels native to the platform. 4. Measure Influence, Not Just Clicks: A significant percentage of sales driven by TikTok spill over to other retailers. Your measurement must account for the platform’s exponential power in driving full-funnel lift, not isolated conversion clicks. 5. Go Live: Live Shopping isn't a novelty; it’s a high-conversion environment. Brands utilizing TikTok Live are seeing unprecedented engagement in some industries, that converts in real-time. 6. The message is clear: The commerce giants of the future are being built on short-form video. The hesitation period is over. Adapt now, or become a case study in obsolescence. At Wise Pirates, we trust less in hypes & fads, and much more in trends, data and real consumer behaviour. We antecipate to full impact on this market trends with our clients goals and results as the main priority in every strategy, every tactic, every action. Image Credits to Warren Jolly

When Wise Pirates invested in new state-of-the-art production facilities (including two photo, video and podcast studios) months ago, in a moment where the market recognizes our team to be among the ones leading the AI revolution, some people thought we were losing it. Quite the opposite, if we may have a word in that particular conversation. Why? Well, we believe AI is much more than application usage. It implies being very competent at different AI tech stacks to deliver creative assets at a faster pace, but also being capable to blend or rebuild existing assets. At Wise Pirates we strongly believe that the power to make it happen is the perfect cocktail of good equipment to capture what's needed, a good, creative production team, deep knowledge and experience in AI, a super team on data and analytics and a lot of mixing this (and other ingredients) to make it work. We are building all this as we speak, while delivering better and better, to be capable to fulfill the best out of digital-enabled performance needs, for all our beloved clients. So, before you start arguing the ups and downs on ads like the one Volvo produces with AI, think better. All of this would not happen without someone to think about the great idea, to build amazing storyboards that make a final good idea worth our times, and huge times of team debate, final editing, detail customizations and much more with a great team. A good studio, a great team on creative & art direction that does not rest, combined with production and final preparation, comes together with the best of AI to make a difference. When you have all of that, the use of more or less AI is just a decision depending on the needs. You have all you need to make it great already. https://lnkd.in/dA923ifb

Congratulations for our partners DNA&STONE, Adweek Small Agency of the week, an amazing award in the competitive US market. Congratulations Alan Brown. Wise Pirates is happy to have the best partners across the world through ICOM Network. https://lnkd.in/dUEQ32mq

We are thrilled to announce a significant step forward in our commitment to creative excellence and driving client success! Wise Pirates has partnered with the prestigious ICOM Network, securing full access to the renowned Cannes Lions 'Love the Work' platform (The Work)! This partnership is a game-changer for our team and, most importantly, for our clients. The platform provides a unique, comprehensive resource of over 200,000 of the world’s most awarded creative campaigns—a true library of creative intelligence since 1954. Combined with our ongoing strategic investments, this access allows Wise Pirates to: 🚀 Elevate Creative Craftsmanship: Deep-dive into global best practices and breakthrough ideas. 🚀 Sharpen Consumer Attention: Better understand the creative strategies that successfully cut through the noise and capture consumer attention. 🚀 Maximize Business Results: Directly connect world-class creativity with proven strategic and commercial effectiveness. At Wise Pirates, we firmly believe that capturing consumer attention is the single most critical factor for achieving outstanding business results. This partnership is yet another investment ensuring we bring the most powerful, informed, and effective creative thinking to every single brief. Stay tuned for the next wave of disruptive work from Wise Pirates! #WisePirates #ICOMNetwork #CannesLions #LoveTheWork #TheWork #CreativeExcellence #MarketingStrategy #BusinessResults #Partnership

Wise Pirates is hiring for different areas in this moment of sustainable growth. We are accelerating both with more creative and tech capabilities and have a set of new challenges and roles to add to our talented pool. Check the open positions on our website, but be aware most of them there wik same namings. If you have interest and feel total fit, submit in existing roles, selecting the nearest to your skillset and area of specialization. New Challenges we are hiring for : 🏴☠️ GMP / DV 360 Campaign Manager 🏴☠️ Digital Data Analyst 🏴☠️ Cybersecurity Specialist 🏴☠️ Omnichannel Performance Specialist 🏴☠️ AR/VR & Immersive Experience Developer 🏴☠️ R&D Machine Learning Engineer 🏴☠️ Agentic & Low Code (Agentic AI Workflows, n8n, Make, Zapier, ...) 🏴☠️ Digital Marketing Intern 🏴☠️ Social Media & Communities Senior Specialist 🏴☠️ Webflow Executive 🏴☠️ Data Scientist 🏴☠️ BI & Web Analytics Specialist 🏴☠️ Prompt Engineer / AI Workflow Specialist 🏴☠️ Analytics & Data Intern 🏴☠️ Programmatic Advertising Specialist 🏴☠️ Shopify Specialist 🏴☠️ Front-end Developer 🏴☠️ Wordpress & PHP Developer 🏴☠️ Full Stack Developers 🏴☠️ Salesforce Marketing Cloud Specialist 🏴☠️ Predictive Analytics Specialist 🏴☠️ Branding & Creativity Senior Executive 🏴☠️ Senior Social Media Full Stack Manager 🏴☠️ Analytics & Dashboard Specialist 🏴☠️ CRO & Experience Specialist 🏴☠️ Google Workspace Admin 🏴☠️ Google Cloud Data Analytics Specialist 🏴☠️ Google Cloud ML Specialist 🏴☠️ PPC Senior Specialist 🏴☠️ Adobe Specialist 🏴☠️ Google Cloud Manager 🏴☠️ Full Stack Digital Marketing Executive 🏴☠️ Linkedin Senior Content & Strategy Specialist 🏴☠️ First-Party Data Consultant 🏴☠️ Creative Midsenior Specialist [AI Ready] 🏴☠️ MAP Cloud Solution Architect 🏴☠️ Synthetic Data Specialist 🏴☠️ GenAi for Efficiency Strategist 🏴☠️ Full Stack Digital Marketing Specialist 🏴☠️ Conversational AI & Chatbot Strategist 🏴☠️ Reddit Specialist 🏴☠️ Video Editor & Motion Graphics Designer 🏴☠️ Brand Listening and reputation Specialist 🏴☠️ Multimedia Producer for Studio Production Team 🏴☠️ X Senior Marketing Specialist 🏴☠️ Edge AI Specialist 🏴☠️ AI Adoption Manager 🏴☠️ Knowledge Graphs Research & Business Executive 🏴☠️ Responsible AI Specialist 🏴☠️ AI Agents Specialist 🏴☠️ Sound Engineer for Content Studio 🏴☠️ Live Streaming & Virtual Event Specialist 🏴☠️ AEO & ASO Midsenior / Senior Manager

For the last 8 years, Wise Pirates has established itself as a performance and activation leader, not just following, but mastering every new algorithm across the digital landscape. This seasoned experience is more crucial now than ever. We are actively engaging with the new era of pure AI Search, spearheaded by powerful tools like Google's AI Max for Search. We are excited by the announcement because it provides a vital new layer of transparency and is highly configurable. It moves beyond simple keyword matching to genuinely anticipate user intent, allowing us to find new, high-value opportunities at a faster pace, always guided by our "wise" DNA of chasing tangible business results. However, excitement must be tempered with expertise. The core technological idea behind AI Max, a keywordless method of matching search queries and landing pages, is now somewhow multiplied in Google Ads, coexisting with Dynamic Search Ads (DSA) , Demand Gen and Performance Max (PMax). It´s a good move from Google, but needs, more than ever, deep expertise managing it. This strategic overlap should ring alarm bells and keep every advertiser awake. We see companies and agencies simply stacking these three redundant systems without deep strategic consideration. If this direction continues, account optimization levels will suffer, efficiency will plummet, and budget transparency will enter a "dark zone." AI Max is the path forward, but it requires an educated approach, not blind adoption. Successful orchestration demands a deep understanding of all existing algorithms. Moving too quickly to adopt AI Max without the necessary maturity to manage its complexities compared to other established Google solutions is a significant risk. We need to move forward and utilize the best of this innovation, but with extreme care. The Wise Pirates View: The path forward is not just adoption—it is orchestration. You need a team with the maturity to audit the technology deployed across your account and make wise choices. That team must expertly manage the different algorithms and orchestrate the redundancy, ensuring every tool works in harmony to maximize activation, not cannibalize it. Moving too fast and carelessly changing algorithms can be just as painful as being too slow. Stop hoping automation works. Hire the maturity required to master the overlap. #WisePirates #AIMax #GoogleAds #PerformanceMarketing #PPC #AIOrchestration #DigitalStrategy #ActivationLeaders

Wise Pirates is heading to Europe's top ICOM Network meeting, this week! We're joining the leadership of the world's most relevant independent agency network—over 70 agencies strong across 50 countries. The mission? To 🚀 accelerate the creation of state-of-the-art tech and creative solutions for our global partners. Now more than ever, good quality service and deep tech savviness must work hand-in-hand. Our constant remains the same: an unwavering obsession with driving and achieving business results. This focus is powered by the best tech stack enablement, high-performing and stable teams, the smart application of proven frameworks, expertise in advanced measurement and attribution, and the strategic deployment of Agentic and GenAI. These advanced tools are only successful if we strategically know how to build business value with them. Being at the table with the world's best is both an honour and a challenge. We are energized by the responsibility to help develop the next generation of worldwide solutions. #wisepirates #icomnetwork #connect2grow