Arsenale Group

Pre-reservations for Dream of the Desert first ultra-luxury train in Saudi Arabia are now open and available exclusively on dreamofthedesert.com. With nightly rates starting from SAR 30,000 per cabin, inclusive of all meals and curated experiences. A fully redeemable or refundable SAR 3,000 pre-reservation fee secures priority access to future bookings and an invitation to the exclusive inaugural celebration in the Kingdom. The announcement was made during Tourise in Riyadh, the premier global event dedicated to luxury travel, where Arsenale signed two Memorandums of Understanding with Saudi Arabia’s key tourism institutions: the Tourism Development Fund صندوق التنمية السياحي (TDF) and the Saudi Tourism Authority | الهيئة السعودية للسياحة (STA). These agreements establish a strategic partnership aimed at financing, promoting, and globally distributing the project. #DreamoftheDesert #ArsenaleGroup #Vision2030

We are thrilled to announce the opening of pre-reservations for Dream of the Desert, the first ultra-luxury Italian train in Saudi Arabia, unveiled on the occasion of TOURISE 2025. During the event, Arsenale Group signed two strategic Memoranda of Understanding with the Saudi Tourism Authority | الهيئة السعودية للسياحة (STA) and the Tourism Development Fund صندوق التنمية السياحي (TDF), marking a new milestone in the collaboration between Italy and Saudi Arabia for the development and global promotion of the project. Dream of the Desert will travel across approximately 1,300 km of the Kingdom, offering five exclusive itineraries that reveal the country’s diverse landscapes, traditions, and culture, from Riyadh to AlUla, Al-Jouf, and beyond. Entirely built in Italy, the train reinterprets Italian craftsmanship, design, and hospitality through a contemporary and sustainable lens. With this project, Arsenale Group confirms its commitment to redefining luxury train travel on a global scale and to promoting a new model of cultural and experiential tourism, in line with Saudi Vision 2030. Pre-reservations are now open exclusively at www.dreamofthedesert.com #Arsenale #DreamOfTheDesert #LuxuryTravel #SaudiArabia #MadeInItaly #Tourise2025 #Vision2030

From October 27th to 30th, during the 9th edition of the Future Investment Initiative (FII) in Riyadh, Arsenale unveiled the mock-up wagon of Dream of the Desert inside the King Abdulaziz Center (KAICC) — marking the world premiere of the project. The mock-up features a restaurant area, a lounge, and a suite with a private bathroom, showcasing the refined craftsmanship and design excellence Made in Italy, with interiors conceived by Aline Asmar d’Amman. This milestone represents a significant step forward in redefining the future of luxury rail travel, blending innovation, cultural heritage, and timeless elegance — the essence of Arsenale Group’s vision. #DreamOfTheDesert #ArsenaleGroup #FII9 #Riyadh #LuxuryTravel #MadeInItaly

Con Dream of the Desert, Arsenale ridefinisce l’arte del viaggio di lusso in Arabia Saudita. Il primo treno di lusso nella penisola araba che unisce design contemporaneo, ispirazione locale e l’eccellenza dell’ospitalità italiana. #ArsenaleGroup #DreamOfTheDesert #LuxuryTravel #SaudiArabia

We are proud to announce the unveiling of the mock-up of our first ultra-luxury international train project “Dream of the Desert”, presented today at the 9th edition of the Future Investment Initiative in Riyadh. Born from a visionary collaboration developed by Arsenale in partnership with Saudi Railway Company, the Saudi Tourism Authority | الهيئة السعودية للسياحة, and the وزارة الثقافة Ministry of Culture, it embodies the perfect harmony of innovation, heritage, and elegance, redefining how travelers will discover and experience Saudi Arabia. Launching in 2026, Dream of the Desert will journey across 1,300 km of breathtaking landscapes, offering bespoke itineraries that celebrate the Kingdom’s rich culture and natural beauty. Designed by Aline Asmar d’Amman, the interiors seamlessly blend Saudi heritage with Italian craftsmanship. The train will feature 33 private suites, a Majlis lounge, and two restaurants offering Michelin-level dining. Dream of the Desert marks the beginning of a new era in luxury travel, redefining the journey through craftsmanship, culture, and vision. Discover more at www.dreamofthedesert.com #DreamOfTheDesert #LuxuryTrain #SaudiArabia #ArsenaleGroup #LuxuryTravel #FII9

The first carriage of “Dream of the Desert” train, has touched The Saudi soil, arriving gracefully at the Port of Jeddah. A moment both quiet and monumental. Handcrafted in Italy, born of artistry and purpose, it marks the beginning of a new chapter, the Kingdom’s first ultra-luxury train, a journey where the Arabian nights become a carriage wrapped in luxury. #tourism #luxuryhospitality #madeinitaly

Some news that makes us incredibly proud, and deeply grateful. Orient Express La Minerva has been awarded two MICHELIN Keys — a rare recognition, especially for a place so new. But while the doors opened just months ago, this journey started long before that. It began with an idea. Then came the people, dreamers, designers,hoteliers, and hosts, each one adding their touch, their time, and their care. This recognition isn’t just about beautiful architecture or elegant interiors (though we’re proud of those too). It’s about the heart behind it all. The people who show up every day to create something unforgettable for our guests. The ones who believe that hospitality is, first and foremost, about making people feel seen, welcomed, and inspired. To everyone who’s been part of this adventure so far: thank you! And to our guests — past, present, and future — we can’t wait to welcome you home to Orient Exoress La Minerva Hotel . #OrientExpressLaMinerva #MichelinKeys #WithHeart #PeopleFirst #LuxuryThatFeelsHuman #SlowTravel #Rome #Gratitude #Teamwork #OpeningChapter #OrientExpress

An exciting new chapter begins for “Dream of the Desert”, the five-star luxury train by Arsenale Group designed to cross the majestic landscapes of Saudi Arabia. The mockup wagon has officially departed from Gioia Tauro, Italy and is now sailing to Jeddah, where the next phase of this extraordinary project will take shape. #ArsenaleGroup #DreamOfTheDesert #SaudiArabia #LuxuryTrain #MadeInItaly #LuxuryTravel

Paolo Barletta, CEO di Arsenale Group, interverrà al 40° Convegno di Capri dei Giovani Imprenditori – “Ritmo: il tempo dell’impresa che cresce”, che si terrà il 10 e 11 ottobre presso il Grand Hotel Quisisana. Un intervento all’interno del talk “Liberare il potenziale delle imprese”, pensato per offrire agli imprenditori spunti concreti per affrontare le sfide quotidiane, cogliere le opportunità e favorire la crescita in un contesto sempre più dinamico e competitivo. #Capri40 #ArsenaleGroup #LuxuryHospitality

Arsenale Group is proud to announce the acquisition of Golden Eagle Luxury Trains Ltd., a UK-based pioneer in long-distance luxury rail journeys. This acquisition establishes Arsenale Group as a global leader in luxury rail travel, accelerating expansion across Europe and Asia, and enriching its portfolio with an even broader range of unforgettable journeys inspired by innovation, excellence, and sustainable tourism. https://lnkd.in/dBd7BM7C