ASIA FRUIT LOGISTICA

Getting such strong feedback from our exhibitors is always motivating — but when 92.38% say their participation brought real value to their business, that’s something truly energising! 💚✨ From meeting 14,000+ trade visitors, to discovering new distribution channels, to entering emerging Asian markets, AFL creates the momentum companies need to grow. Exhibitors leave with new leads, new insights and new business.🔝 Want the same opportunities for your company? Register now for #AsiaFruitLogistica2026 👉 https://lnkd.in/gGSBDEa #FreshProduce #GlobalProduceIndustry #BusinessGrowth

Peru strengthens its ties with Asia’s fresh produce markets 🇵🇪🌏 Bernardo Muñoz from Promperuú Oficial joined Tom Joyce from Fruitnet at ASIA FRUIT LOGISTICA 2025 to reflect on more than 10 years of exhibiting and the strong results the show continues to deliver for Peruvian exporters.🥑🥭 As Partner Country this year, Peru marked its biggest participation to date — reinforcing its long-term commitment to Asia’s fast-growing fresh produce trade. With strong focus on China, Korea and Japan, AFL remains a key platform for connecting with buyers and exploring new business opportunities across the region.🇨🇳🇰🇷🇯🇵 Ready to showcase your products? Register now to exhibit 👉 https://lnkd.in/gGSBDEa #AsiaFruitLogistica2026 #PromPeru #FreshProduce #GlobalConnections

China’s appetite for fresh fruit keeps shaping the region’s trade landscape.🇨🇳 Imports continued to rise in 2024, driven by strong demand for tropical and premium categories — from bananas and durians to the fast-growing cherry segment, which carried strong momentum into 2025.🍌🍒 For growers, exporters and marketers, Asia remains where consumer trends accelerate and partnerships define market success. 📊 Want to know more about fresh produce trends in Asia? 📥 Download the Asiafruit Statistics Handbook by Asiafruit Magazine here 👉 https://lnkd.in/d_rJnr72 And be part of the region’s fresh produce growth story! Register here to exhibit at #AsiaFruitLogistica2026 👉 https://lnkd.in/gGSBDEa #FreshProduces #AFSH2025 #AsianMarket

Branding and innovation are redefining the tropical fruit game. 🥭🍍🥥 At the ASIAFRUIT KNOWLEDGE CENTRE during ASIA FRUIT LOGISTICA 2025, industry leaders including Carlo Magni from FORWARD Insight & Strategy, Kate James from VentureFruit® and Siebe Van Wijk from The Fruit Republic discussed how new varieties and strong brands are unlocking the next growth wave for tropicals.🌴 From the rising demand for durian and dragon fruit in Asia to the convenience-driven shift in Europe, tropicals are capturing consumers with flavour, health benefits, and vibrant appeal — but challenges remain around quality and supply consistency. Dive into all the key takeaways from this AFKC session 👉 https://lnkd.in/d8wCqKye Join the conversation at ASIA FRUIT LOGISTICA 2026, where the global fresh produce trade connects with buyers from around the world. 🌏 #AsiaFruitLogistica2026 #FreshProduce #TropicalFruits #AFKC Fred Searle, Asiafruit Magazine, Fruitnet, Nina Pullman, Fresh Produce Journal, USDA, Zespri International, Dole Food Company

Japan’s premium fruits are stepping onto the global stage 🇯🇵 Yasumasa Maeda from the Japan Fruit and Vegetable Promotion Council joined us for their first time at ASIA FRUIT LOGISTICA 2025 — showcasing standout varieties like Shine Muscat grapes, apples, citrus and melons. 🍇🍊🍈 With strong demand from Hong Kong and Taiwan, and growing opportunities across Southeast Asia, Japan sees this platform as the ideal place to connect with buyers, learn from global industry leaders and expand its footprint in fast-growing markets. 🌏 Want to connect with the industry’s most dynamic regions? Register now and exhibit with us 👉 https://lnkd.in/gGSBDEa #AsiaFruitLogistica2026 #FreshProduce #GlobalConnections Nina Pullman, Fruitnet, Fresh Produce Journal

🍒 It’s cherry season! 🍒 China still absorbs around 90% of Chile’s cherry shipments, but demand is also rising across Southeast Asia — especially in Thailand and Indonesia, while South Korea and India continue to show promising growth for this premium fruit.🇨🇱 Discover how Chile is reshaping its strategy to stay ahead in Asia’s fast-evolving fruit market 👉 https://lnkd.in/djZCzE_w And be part of the conversation at ASIA FRUIT LOGISTICA 2026! Where the global cherry trade meets Asia’s leading fresh produce buyers. Register now 👉 https://lnkd.in/gGSBDEa #AsiaFruitLogistica2026 #FreshProduce #cherries

🌏 Expanding into Asia’s fresh produce market starts in Hong Kong! 🤩 The U.S.-based company Ryp Labs, known for its food tech solutions that reduce waste and extend freshness, joined ASIA FRUIT LOGISTICA 2025 first timer pavilion to connect with industry leaders across Southeast Asia and beyond. CEO Moody Soliman explored new business opportunities, gained insights into regional market trends and strengthened key industry connections — all in one place. 🤝 🚀 Don’t miss your chance to showcase your company at #AsiaFruitLogistica2026 — the ideal stage for connecting with the Asian fresh produce industry. Register here 👉https://lnkd.in/gGSBDEa #FreshProduce #Technology #GlobalConnections

🌏 We are Hiring! International Market Manager (Shanghai)   Step into the world of ASIA FRUIT LOGISTICA – Asia’s leading trade show for the fresh fruit and vegetable industry, now celebrating its 18th edition! We bring together the global fresh produce community and we’re seeking a driven, globally minded professional to help us expand our reach.   In this role, you will: 🌟 Drive and implement international sales and buyer recruitment strategies 🌟 Build and maintain partnerships with key industry players, associations, and agents 🌟 Identify new business opportunities and emerging market trends 🌟 Organize roadshows, networking events, and promotional activities across Asia and beyond   We’re looking for someone who: ✔️ Brings 5+ years’ experience in business development or international sales ✔️ Understands the fresh produce industry and thrives in a dynamic environment ✔️ Demonstrates strong communication and relationship-building skills ✔️ Has experience in exhibitions or trade shows (a strong plus) ✔️ Is fluent in English; proficiency in Chinese or Spanish would be a great advantage   Why Join Us: 🌟 Work for Asia’s leading trade fair for the international fresh produce industry 🌟 International, diverse and dynamic team  🌟 Rewarding compensation and benefits 🌟 Great career growth opportunities   📍 Location: Jing’an District, Shanghai 🌐 Job description: https://lnkd.in/dGwQHTur 📧 Apply now: hr@messe-berlin-sh.com   🚀 Take your career global with the world’s leading fresh produce trade show!

Join us for the ASIA FRUIT LOGISTICA Shanghai Aperitivo!🍸 Our much-loved AFL Shanghai Aperitivo is back - bringing together the ASIA FRUIT LOGISTICA community for another unforgettable evening in Shanghai! If you’re in town for CIIE, don’t miss the chance to unwind, reconnect with industry friends and share stories over drinks and good vibes on Thursday, November 6.✨   We’re excited to welcome all AFL travelers and friends for a relaxed, fun-filled get-together. Want to join? Just drop Marie Berkefeld a message at 👉 berkefeld@messe-berlin-sh.com to RSVP.   Looking forward to a lively evening with you in Shanghai!🇨🇳 #AsiaFruitLogistica2026 #Shanghai #Aperitivo #FreshProduce #GlobalConnections

🇵🇪 PERU MEET UP 2025 to be postponed in view of political developments 🇵🇪 In view of the current political situation in Peru, we’ve made the difficult decision to postpone the ASIA FRUIT LOGISTICA PERU MEET UP, originally scheduled for October 28–29, 2025 in Lima. The safety of our attendees – speakers, sponsors, partners, and delegates – is our top priority. We’re grateful for the overwhelming enthusiasm and support for this event. We will update you on the new event dates once the situation in Peru stabilizes. For any enquiry, please reach out to info@gp-event.com We look forward to welcoming you to Lima when the time is right! 🌍 #AsiaFruitLogistica #PeruMeetUp #FreshProduce International Fresh Produce Association, Fruitnet