It’s easy to talk about how users interact with your content. But until you understand why users are (or aren’t) engaging, any attempts to optimize are a shot in the dark. That’s why you need to put your analytics to good use: 1. Prioritize friction points by behavioral impact, not just volume 2. Use segmentation to uncover hidden opportunity pockets 3. Layer your qualitative and quantitative data These are the best practices that helped Huel increase new customer conversions by +30%. Looking for more tips? Download our free ebook. 👉 https://okt.to/jtPVLH #ProductAnalytics #Data #CX
À propos
Contentsquare permet aux marques de créer de meilleures expériences digitales sur leurs sites web, mobile et Apps. Sa technologie collecte des milliards de mouvements de souris et d’interactions Mobile, afin d’analyser le parcours des utilisateurs, d’identifier les points de friction, de mesurer la performance des contenus (textes, images, vidéos), et de comparer l’impact des prix et la pertinence des produits. Contentsquare transforme ces données en recommandations, qui permettent aux entreprises de prioriser leurs décisions et d’augmenter leur conversion et leur chiffre d’affaires. Fondée à Paris en 2012, Contentsquare compte aujourd'hui près de 1800 collaborateurs et aide plus de 1300 marques à proposer une meilleure expérience digitale à leurs clients. Sa technologie est déployée sur plus d’1.3 millions de sites.
- Site web
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https://bit.ly/4fB0vux
Lien externe pour Contentsquare
- Secteur
- Développement de logiciels
- Taille de l’entreprise
- 1 001-5 000 employés
- Siège social
- Paris
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Domaines
- user experience, analytics, ecommerce, web site optimization, digital experience, website conversion, women in ecommerce, DXA, CX et ROI
Lieux
Employés chez Contentsquare
Nouvelles
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Not everyone on your team is a professional analyst (and thank goodness!). But every team needs to act on insights. Too often, siloed expertise and a lack of confidence slow everything down, leaving analysts overworked and decisions stuck in limbo. That’s why Swedish pharmacy Apoteket decided to partner with Contentsquare. With Sense, our built-in AI layer, CRO Manager Archana Mishra and her team empowered every department to analyze customer journeys and uncover insights. No bottlenecks. No waiting in line for help. The results: ✔ Self-service insights across teams ✔ Faster decisions, less time wasted ✔ Higher adoption and confidence across the platform Ready to maximize the impact of your data? Reach out and book a personalized demo. #ClientWins #CustomerExperience #Analytics
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If your analytics could talk, what would it say? Contentsquare’s Sense Analyst gives your data a voice. It turns raw data into clear stories and actionable recommendations. Best of all: You don’t have to be tech-savvy to use it. Just ask a question like “How do I improve revenue today?” and Sense Analyst builds an analysis plan in seconds. It maps your site, runs zone and replay analyses, highlights where customers struggle, and then tells you what to do next. No dashboards. No digging. Just answers. Are you ready to go from data overload to clarity? Get a personalized demo using your own data. 👉 https://okt.to/j5CdXw #Analytics #AI #CX
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A truly unforgettable day at CX Circle Milano! 🇮🇹 We were energized by a packed house and the vibrant community of Italy's top CX and Digital professionals. Here are the highlights from a day packed with inspiration and actionable insights: - AI in Action: We unveiled Sense Analyst, our new AI agent designed to supercharge team efficiency. - Leadership & Resilience: An inspiring keynote from explorer and leader of international Antarctic expeditions, Chiara Montanari, on navigating uncertainty and building high-performance teams. - Brands on Stage: Insights from industry leaders and roundtables featuring: DOLCE&GABBANA, Compass Banca, Versace, Alpitour World, Vodafone, Loro Piana, and Arcaplanet. -Experiences & Community: The day closed with a bang—VR, games, live music, and an open-bar aperitivo with a community of over 400 professionals. A huge thank you to all our speakers for sharing such valuable insights, and to our incredible partners for making it all possible: Dynamic Yield by Mastercard, BitBang, BigCommerce, AB Tasty, Retex, Engineering Group, Bloomreach, and Fanplayr. Watch the wrap-up video to relive the entire vibe! 🎥 #CXCircleMilano #CX #DigitalExperience #AI #UX #DataDriven
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Your customers don't live in silos, so why does your brand? Today's users jump between platforms, devices, and channels in unpredictable ways. Trying to force a customer journey into a single session is a recipe for broken trust. It's time to connect the dots and deliver one seamless experience across every touchpoint. This isn't just a goal, it's a necessity. (That's why 13.8% of brands say omnichannel is their #1 focus for 2026). Ready to build trust and redefine CX? Get our new report with Amazon Web Services (AWS) and Snowflake to see the strategies top brands are using now: https://okt.to/KBAI5l #Omnichannel #Personalization #CX
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Spending hours in meetings trying to “align” on what the data means? Missing delivery targets because nobody knows which numbers to trust? That’s analysis paralysis in action. It happens when teams get stuck overthinking instead of acting. UK food retailer Co-op was facing the same challenge. Siloed analytics left key CX questions unanswered and slowed every decision. By moving to Contentsquare’s all-in-one platform, they gave engineering, UX, merchandising, and marketing a single, clear view of customer behavior. The result: 11x ROI. 🤯 Want to break your analysis paralysis? Download our free eBook. 👉 https://okt.to/2cDwid #DataAnalysis #Analytics #UX
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Black Friday is coming. Will your site survive the stampede? Traffic spikes, frustrated shoppers, and a surge in checkouts are just around the corner. One crash is all it takes to send your customers packing. Contentsquare’s all-in-one platform can help you spot problems fast thanks to: → Real-time error monitoring → Heatmaps that show you what customers actually want → Session Replay to spot and fix gaps in the funnel Don’t wait until Black Friday. Save this before your CX crashes, and DM us for a demo. 💾 #BlackFriday #CX #eCommerce
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AI isn’t a tool anymore. It’s a true collaborator. Which is good news because customer experience isn’t getting any simpler. Trillions of data points. Endless dashboards. Ever-rising expectations. That’s why we built Sense Analyst, your AI partner for digital experience. It turns analytics into a conversation. Ask anything and you’ll get the answers you need, plus what to do next. This is what the next generation of analytics looks like: human intuition powered by AI. Experience the power of AI collaboration. Drop a comment or send us a DM to book a personalized demo. 💬 #AI #Analytics #CX
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Missing out on revenue you don't see? MediaMarkt España realized they were. Europe's leading consumer electronics retailer noticed their checkout funnel was leaking in all the wrong places. → 8.8 % drop between shipping and payment → 7.8 % drop between payment and summary → 13.2 % drop at the final “submit” stage With Contentsquare, MediaMarkt could accurately understand and map out its checkout user behavior. This meant: ✓ Reduced drop-offs during the checkout journey ✓ Increased checkout conversion rate ✓ More efficient, result-oriented digital teams Where do you think your journey is experiencing the most drop-offs? #UserJourney #CX #eCommerce