Worldcom OOH | Latcom

We renewed the iconic RE/MAX house at Ezeiza Airport, transforming it into a modern and memorable space with three digital screens and a warm, welcoming aesthetic inspired by the feeling of a dream home.   Located right after baggage claim—when travelers head out to find transportation and begin their journey back home—this activation creates a sense of being welcomed, accompanying passengers during one of the most emotional moments of their trip.   An activation designed to boost brand awareness, increase visibility, and connect with travelers at a moment of high receptivity.

We supported Unilever in the launch of Dove’s All Body Deos, a campaign that highlights the real diversity of bodies and introduces a new perspective on personal care. To maximize awareness and strengthen brand recall, we deployed an Out of Home strategy across key locations in Buenos Aires, combining street furniture, high-impact formats, and strategic placements in shopping centers to achieve broad coverage.

We took the new Nike Phantom soccer cleats to the streets of Buenos Aires — and they didn’t go unnoticed. We developed an Out of Home strategy for Southbay that combined impact, creativity, and presence in the city’s busiest areas, amplifying the launch and driving traffic to the point of sale. Special billboards featuring three-dimensional net installations, urban furniture, and media in shopping centers were part of an activation that boosted the brand’s visibility and strengthened its connection with audiences. OOH took the spotlight once again. Nike, once more, made a difference on the streets.

During Cyber Monday, we partnered with Frávega to ensure brand presence across the main cities of the country, engaging audiences beyond the online environment and driving traffic to its e-commerce platform. Out-of-Home not only reinforces brand awareness and boosts digital campaign performance — it also drives up to 40% more online searches related to the brand, strengthening the connection between the physical and digital worlds during key purchase-intent moments.

As members of the International Advertising Association (IAA), we were present at the launch of the Brazil Chapter with our representative Ricardo de Menezes Bonin. The event brought together marketing and communication leaders to discuss new ways of connecting with audiences. Taking part in these spaces inspires us to keep innovating and exploring the trends that are driving the advertising industry in Brazil and across the region.

Good fortune arrived at Buenos Aires Chinatown hand in hand with McDonald’s, and from Latcom we designed a campaign that combined anticipation, local culture, and strategic street presence to celebrate the opening of its new restaurant. First, we sparked curiosity with a teaser announcing that good fortune was coming to the neighborhood. On the opening day, the messages evolved to showcase exclusive combos specially created for this location. A case that reflects the power of Out-of-Home to drive traffic, visibility, and direct connection with the point of sale.

We supported the reopening of the Douglas store inside the Artea shopping center in Bilbao, strengthening the positioning of this leading brand in perfumery and cosmetics. With a retail Out of Home strategy focused on proximity to the point of sale, we generated visibility and connection with the audience, inviting them to rediscover the Douglas experience.

Alejandro Manrique will participate in the event, and is ready to connect, catch up, and chat. If you are going to be at the event, please get in touch with us to coordinate a meeting. https://lnkd.in/dqUvqWce

We implemented a programmatic OOH campaign in Chile for Chilevisión, bringing the energy of “Fiebre de Baile”, “Cuánto Vale el Show”, and “Sub 20” to the streets. An activation that combined data, strategy, and creativity to optimize delivery and maximize impact on audiences on the move. Because innovation not only changes how we plan campaigns—it also enhances how brands become visible.

This is how we experienced our CEO Valentin Bueno’s talk at +CTG, a space to reflect on how innovation and measurement are shaping the future of OOH, bringing together technology, creativity, and strategy to create real connections between brands and audiences. We also took part in the Effie Awards Latin America, celebrating effectiveness, creativity, and the real impact of ideas that inspire the entire industry. At Worldcom, we continue to drive the growth and evolution of the OOH industry.