A Better Way to Connect with Customers
Treat every moment with a customer as an opportunity to build a relationship. With WhatsApp, you can chat with people on their preferred channel through a customized experience that’s quick to implement.
Discover, build, and scale with WhatsApp
Drive business growth
Convert conversations into ROI by using ads and optimizations to expand reach, generate leads and grow sales for your customers.
Build customer relationships
Develop relationships by engaging with customers using encrypted chat on WhatsApp.
Scale valuable experiences
Scale communications across human and AI agents with customizable CRM, payment, and inventory integrations to enable high-value personalized messaging experiences.
Why Businesses Choose WhatsApp
Expand your reach
1B
people connect with a business account across our messaging services every week. [1]
Build with tools that scale the conversation
600M
conversations happen between people and businesses every day on our technologies. [2]
Meet customers on their terms
72%
of adults who are online agree that messaging is their preferred way of communicating with a business. [3]
Join a growing community of WhatsApp developers
2X
the number of businesses using our paid messaging products has doubled year over year. [4]
Customer stories
More resources
Ready to take the next step?
The WhatsApp Business Platform is in limited public preview, but you can still get started today.