Deprecated Facebook Page Insights Metrics
On November 15, 2025, the following Facebook Page Insights metrics were deprecated for all API versions. The API will return an invalid metric error when calling any of these metrics.
page_fans (Alternative: page_follows)Page_fans_localePage_fans_city (Alternative: page_follows_city)Page_fans_country (Alternative: page_follows_country)Page_fan_addsPage_fan_adds_uniquePage_fan_removespage_fan_removes_unique*page_impressions* (Alternative: page_media_view)page_impressions_paid* (Alternative: page_media_view with is_from_ads breakdown)page_impressions_viral*page_impressions_nonviral*post_impressions* (Alternative: post_media_view)post_impressions_paid* (Alternative: post_media_view with is_from_ads breakdown)post_impressions_fan* (Alternative: post_media_view with is_from_followers breakdown)post_impressions_organic* (Alternative: post_media_view with is_from_ads breakdown)post_impressions_viral*post_impressions_nonviral*
On March 14, 2024, the following Facebook Page Insights metrics were deprecated for all API versions. The API will return an invalid metric error when calling any of these metrics.
page_call_phone_clicks_by_age_gender_logged_in_uniquepage_call_phone_clicks_by_site_logged_in_uniquepage_call_phone_clicks_logged_in_by_city_uniquepage_call_phone_clicks_logged_in_by_country_uniquepage_call_phone_clicks_logged_in_by_locale_uniquepage_consumptionspage_content_activitypage_content_activity_by_action_typepage_content_activity_by_action_type_uniquepage_content_activity_by_age_gender_uniquepage_content_activity_by_city_uniquepage_content_activity_by_country_uniquepage_content_activity_by_locale_uniquepage_content_activity_uniquepage_cta_clicks_by_age_gender_logged_in_uniquepage_cta_clicks_by_site_logged_in_uniquepage_cta_clicks_logged_in_by_city_uniquepage_cta_clicks_logged_in_by_country_uniquepage_cta_clicks_logged_in_by_locale_uniquepage_daily_follows_by_source_uniquepage_daily_unfollows_by_source_uniquepage_engaged_userspage_fans_by_like_source_uniquepage_fans_by_like_sourcepage_fans_by_unlike_source_uniquepage_fans_by_unlike_sourcepage_fans_gender_agepage_follows_gender_agepage_follows_localepage_get_directions_clicks_by_age_gender_logged_in_uniquepage_get_directions_clicks_by_site_logged_in_uniquepage_get_directions_clicks_logged_in_by_city_uniquepage_get_directions_clicks_logged_in_by_country_uniquepage_impressions_frequency_distributionpage_places_checkin_mobile_uniquepage_places_checkin_mobilepage_places_checkins_by_age_genderpage_places_checkins_by_citypage_places_checkins_by_countrypage_places_checkins_by_localepage_positive_feedback_by_type_uniquepage_positive_feedback_by_typepage_positive_feedback_uniquepage_positive_feedbackpage_posts_impressions_frequency_distributionpage_views_by_age_gender_logged_in_uniquepage_views_by_city_logged_in_uniquepage_views_by_country_logged_in_uniquepage_views_by_internal_referer_logged_in_uniquepage_views_by_locale_logged_in_uniquepage_views_by_profile_tab_logged_in_uniquepage_views_by_profile_tab_totalpage_views_by_referers_logged_in_uniquepage_views_by_site_logged_in_uniquepage_views_external_referralspage_views_logged_in_totalpage_views_logged_in_uniquepage_views_login_uniquepage_views_loginpage_views_logoutpage_website_clicks_by_age_gender_logged_in_uniquepage_website_clicks_by_site_logged_in_uniquepage_website_clicks_logged_in_by_city_uniquepage_website_clicks_logged_in_by_country_uniquepage_website_clicks_logged_in_by_locale_uniquepost_activitypost_activity_uniquepost_impressions_fan_paid_unique*post_impressions_fan_paid*