Marketing API
Graph API Version

Ad Preview

Preview your ad.

Limitations

Only certain combinations of creatives and ad_format are supported:

  • Link ad not connected to a page: RIGHT_COLUMN_STANDARD
  • Page like ad: RIGHT_COLUMN_STANDARD, DESKTOP_FEED_STANDARD, MOBILE_FEED_STANDARD
  • Event ad: RIGHT_COLUMN_STANDARD
  • Page like ad: RIGHT_COLUMN_STANDARD
  • Page post ad: RIGHT_COLUMN_STANDARD, DESKTOP_FEED_STANDARD, MOBILE_FEED_STANDARD, INSTAGRAM_STANDARD
  • Desktop app ad: DESKTOP_FEED_STANDARD
  • Mobile app install: MOBILE_FEED_STANDARD, INSTAGRAM_STANDARD, MOBILE_BANNER, MOBILE_INTERSTITIAL, FACEBOOK_STORY_MOBILE

If you use Page Post with a link to an app on the Google Play Store or on the Apple App Store, we override and import these fields:

  • the name parameter of the Page Post will be overwritten with the name of the app from the Play Store/App Store.

  • the thumbnail icon of the app associated with the Page Post will be imported from the Play Store/App Store.

FACEBOOK_STORY_MOBILE only supports single video and single image.

Reading

Preview of the ad.

Example

Graph API Explorer
GET /v24.0/{ad-id}/previews HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/{ad-id}/previews',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/{ad-id}/previews",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/{ad-id}/previews",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/{ad-id}/previews"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

ParameterDescription
ad_format
enum{AUDIENCE_NETWORK_INSTREAM_VIDEO, AUDIENCE_NETWORK_INSTREAM_VIDEO_MOBILE, AUDIENCE_NETWORK_OUTSTREAM_VIDEO, AUDIENCE_NETWORK_REWARDED_VIDEO, BIZ_DISCO_FEED_MOBILE, DESKTOP_FEED_STANDARD, FACEBOOK_IFU_REELS_MOBILE, FACEBOOK_PROFILE_FEED_DESKTOP, FACEBOOK_PROFILE_FEED_MOBILE, FACEBOOK_PROFILE_REELS_MOBILE, FACEBOOK_REELS_BANNER, FACEBOOK_REELS_BANNER_DESKTOP, FACEBOOK_REELS_BANNER_FEED_ANDROID, FACEBOOK_REELS_BANNER_FEED_ANDROID_LARGE, FACEBOOK_REELS_BANNER_FULLSCREEN_IOS, FACEBOOK_REELS_BANNER_FULLSCREEN_MOBILE, FACEBOOK_REELS_MOBILE, FACEBOOK_REELS_POSTLOOP, FACEBOOK_REELS_POSTLOOP_FEED, FACEBOOK_REELS_STICKER, FACEBOOK_STORY_MOBILE, FACEBOOK_STORY_STICKER_MOBILE, INSTAGRAM_EXPLORE_CONTEXTUAL, INSTAGRAM_EXPLORE_GRID_HOME, INSTAGRAM_EXPLORE_IMMERSIVE, INSTAGRAM_FEED_WEB, INSTAGRAM_FEED_WEB_M_SITE, INSTAGRAM_LEAD_GEN_MULTI_SUBMIT_ADS, INSTAGRAM_PROFILE_FEED, INSTAGRAM_PROFILE_REELS, INSTAGRAM_REELS, INSTAGRAM_REELS_INSTREAM, INSTAGRAM_REELS_OVERLAY, INSTAGRAM_REELS_WEB, INSTAGRAM_REELS_WEB_M_SITE, INSTAGRAM_SEARCH_CHAIN, INSTAGRAM_SEARCH_GRID, INSTAGRAM_STANDARD, INSTAGRAM_STORY, INSTAGRAM_STORY_EFFECT_TRAY, INSTAGRAM_STORY_WEB, INSTAGRAM_STORY_WEB_M_SITE, INSTANT_ARTICLE_RECIRCULATION_AD, INSTANT_ARTICLE_STANDARD, INSTREAM_BANNER_DESKTOP, INSTREAM_BANNER_FEED_IOS, INSTREAM_BANNER_FULLSCREEN_IOS, INSTREAM_BANNER_FULLSCREEN_MOBILE, INSTREAM_BANNER_IMMERSIVE_MOBILE, INSTREAM_BANNER_MOBILE, INSTREAM_VIDEO_DESKTOP, INSTREAM_VIDEO_FULLSCREEN_IOS, INSTREAM_VIDEO_FULLSCREEN_MOBILE, INSTREAM_VIDEO_IMAGE, INSTREAM_VIDEO_IMMERSIVE_MOBILE, INSTREAM_VIDEO_MOBILE, JOB_BROWSER_DESKTOP, JOB_BROWSER_MOBILE, MARKETPLACE_MOBILE, MESSENGER_MOBILE_INBOX_MEDIA, MESSENGER_MOBILE_STORY_MEDIA, MOBILE_BANNER, MOBILE_FEED_BASIC, MOBILE_FEED_STANDARD, MOBILE_FULLWIDTH, MOBILE_INTERSTITIAL, MOBILE_MEDIUM_RECTANGLE, MOBILE_NATIVE, RIGHT_COLUMN_STANDARD, SUGGESTED_VIDEO_DESKTOP, SUGGESTED_VIDEO_FULLSCREEN_MOBILE, SUGGESTED_VIDEO_IMMERSIVE_MOBILE, SUGGESTED_VIDEO_MOBILE, WATCH_FEED_HOME, WATCH_FEED_MOBILE}

Use this to select what placement on Facebook the ad preview should be for. The API returns an iframe, which is only valid for 24 hours.
Ad formats for Facebook: DESKTOP_FEED_STANDARD, FACEBOOK_STORY_MOBILE, INSTANT_ARTICLE_STANDARD, INSTREAM_VIDEO_DESKTOP, INSTREAM_VIDEO_MOBILE, MARKETPLACE_DESKTOP,MARKETPLACE_MOBILE, MOBILE_FEED_BASIC, MOBILE_FEED_STANDARD, RIGHT_COLUMN_STANDARD, SUGGESTED_VIDEO_DESKTOP, SUGGESTED_VIDEO_MOBILE, WATCH_FEED_MOBILE, FACEBOOK_REELS_BANNER, FACEBOOK_REELS_BANNER_DESKTOP, FACEBOOK_REELS_MOBILE, FACEBOOK_REELS_POSTLOOP, FACEBOOK_REELS_STICKER, FACEBOOK_STORY_STICKER_MOBILE, WATCH_FEED_HOME.
Ad formats for Instagram: INSTAGRAM_STANDARD, INSTAGRAM_STORY, INSTAGRAM_EXPLORE_CONTEXTUAL, INSTAGRAM_EXPLORE_IMMERSIVE, INSTAGRAM_EXPLORE_GRID_HOME, INSTAGRAM_FEED_WEB, INSTAGRAM_FEED_WEB_M_SITE, INSTAGRAM_PROFILE_FEED, INSTAGRAM_REELS, INSTAGRAM_REELS_OVERLAY, INSTAGRAM_SEARCH_CHAIN, INSTAGRAM_SEARCH_GRID, INSTAGRAM_STORY_CAMERA_TRAY, INSTAGRAM_STORY_WEB, INSTAGRAM_STORY_WEB_M_SITE. Learn more about Instagram placement options.
Ad formats for Messenger: MESSENGER_MOBILE_INBOX_MEDIA, MESSENGER_MOBILE_STORY_MEDIA.
Ad formats for Audience Network: AUDIENCE_NETWORK_INSTREAM_VIDEO, AUDIENCE_NETWORK_INSTREAM_VIDEO_MOBILE, AUDIENCE_NETWORK_OUTSTREAM_VIDEO, AUDIENCE_NETWORK_REWARDED_VIDEO, MOBILE_BANNER, MOBILE_FULLWIDTH, MOBILE_INTERSTITIAL, MOBILE_MEDIUM_RECTANGLE, MOBILE_NATIVE.

Required
dynamic_asset_label
string

Provide a label for rendering specific variation of an asset customization ad

dynamic_creative_spec
Object

Dynamic creative spec for dynamic ads.

Supports Emoji
dynamic_customization
Object

For dynamic ads in multiple languages, specify the customization to be applied to the ad

end_date
datetime

Provide an end date for trip's tag parameters in the creative. See Template Tags

height
int64

Custom height of the resulting iframe, recommended at least 280 x 280 for the large right hand size height.
Note: the parameter affects only the size of the iframe containing the preview object. It has no affect on the actual size of the previewed ad.

place_page_id
Page ID

Place page ID to use when rendering a dynamic local ad preview

post
Object

Specs for a page post. This field is used when the creative field contains only a Page id as object_id in it. Not supported for ad_format = RIGHT_COLUMN_STANDARD

link
URL

Destination URL of the ad

Required
message
UTF-8 string

Post message

Supports Emoji
picture
URL

Image URL

name
UTF-8 encoded string

Post name

caption
UTF-8 encoded string

Post caption

description
UTF-8 encoded string

Post description

call_to_action
Object

Call to action

Supports Emoji
type
enum{BOOK_TRAVEL, CONTACT_US, DONATE, DONATE_NOW, DOWNLOAD, GET_DIRECTIONS, GO_LIVE, INTERESTED, LEARN_MORE, SEE_DETAILS, LIKE_PAGE, MESSAGE_PAGE, RAISE_MONEY, SAVE, SEND_TIP, SHOP_NOW, SIGN_UP, VIEW_INSTAGRAM_PROFILE, INSTAGRAM_MESSAGE, LOYALTY_LEARN_MORE, PURCHASE_GIFT_CARDS, PAY_TO_ACCESS, SEE_MORE, TRY_IN_CAMERA, WHATSAPP_LINK, GET_IN_TOUCH, TRY_NOW, BOOK_NOW, CHECK_AVAILABILITY, ORDER_NOW, WHATSAPP_MESSAGE, GET_MOBILE_APP, INSTALL_MOBILE_APP, USE_MOBILE_APP, INSTALL_APP, USE_APP, PLAY_GAME, TRY_DEMO, WATCH_VIDEO, WATCH_MORE, OPEN_LINK, NO_BUTTON, LISTEN_MUSIC, MOBILE_DOWNLOAD, GET_OFFER, GET_OFFER_VIEW, BUY_NOW, BUY_TICKETS, UPDATE_APP, BET_NOW, ADD_TO_CART, SELL_NOW, GET_SHOWTIMES, LISTEN_NOW, GET_EVENT_TICKETS, REMIND_ME, SEARCH_MORE, PRE_REGISTER, SWIPE_UP_PRODUCT, SWIPE_UP_SHOP, PLAY_GAME_ON_FACEBOOK, VISIT_WORLD, OPEN_INSTANT_APP, JOIN_GROUP, GET_PROMOTIONS, SEND_UPDATES, INQUIRE_NOW, VISIT_PROFILE, CHAT_ON_WHATSAPP, EXPLORE_MORE, CONFIRM, JOIN_CHANNEL, MAKE_AN_APPOINTMENT, ASK_ABOUT_SERVICES, BOOK_A_CONSULTATION, GET_A_QUOTE, BUY_VIA_MESSAGE, ASK_FOR_MORE_INFO, CHAT_WITH_US, VIEW_PRODUCT, VIEW_CHANNEL, WATCH_LIVE_VIDEO, IMAGINE, CALL, MISSED_CALL, CALL_NOW, CALL_ME, APPLY_NOW, BUY, GET_QUOTE, SUBSCRIBE, RECORD_NOW, VOTE_NOW, GIVE_FREE_RIDES, REGISTER_NOW, OPEN_MESSENGER_EXT, EVENT_RSVP, CIVIC_ACTION, SEND_INVITES, REFER_FRIENDS, REQUEST_TIME, SEE_MENU, SEARCH, TRY_IT, TRY_ON, LINK_CARD, DIAL_CODE, FIND_YOUR_GROUPS, START_ORDER}

The type of the action. Not all types can be used for all ads. Check Ads Product Guide to see which type can be used for based on the objective of your campaign.

Required
value
Object
Default value: Vec

JSON containing the call to action data.

Supports Emoji
android_url
string

ios_url
string

link
URL

app_link
string

page
numeric string or integer

link_format
enum {VIDEO_LEAD, VIDEO_LPP, VIDEO_NEKO, VIDEO_NON_LINK, VIDEO_SHOP, WHATSAPP_CATALOG_ATTACHMENT}

application
numeric string or integer

link_title
string

Supports Emoji
link_description
string

Supports Emoji
link_caption
string

product_link
string

get_movie_showtimes
boolean

sponsorship
Object

link
URL

image
URL

video_annotation
Object

annotations
list<Object>

start_time_in_sec
int64

end_time_in_sec
int64

link
URL

link_title
string

link_description
string

link_caption
string

image_url
URL

header_color
string

logo_url
URL

post_click_cta_title
string

post_click_description_title
string

offer_id
numeric string or integer

offer_view_id
numeric string or integer

advanced_data
Object

offer_id
numeric string or integer

lead_gen_form_id
numeric string or integer

referral_id
numeric string or integer

search_dialog_id
numeric string or integer

fundraiser_campaign_id
numeric string or integer

event_id
numeric string or integer

event_tour_id
numeric string or integer

app_destination
enum {MESSENGER, MESSENGER_EXTENSIONS, MESSENGER_GAMES, LINK_CARD, MARKETPLACE, WHATSAPP, INSTAGRAM_DIRECT, INSTAGRAM_LIVE_VIDEO, FACEBOOK_LIVE_VIDEO}

app_destination_page_id
numeric string or integer

is_canvas_video_transition_enabled
boolean

whatsapp_number
string

preinput_text
string

customized_message_page_cta_text
string

external_offer_provider_id
numeric string or integer

origins
enum {COMPOSER, CAMERA}

object_store_urls
array<string>

facebook_login_spec
Object

facebook_login_app_id
numeric string or integer

offer_type
enum {NO_OFFER, PERCENTAGE_BASED, AMOUNT_BASED}

offer_pct_call_to_action
enum {TEN}

offer_amt_call_to_action
enum {TEN}

product_id
numeric string or integer

group_id
numeric string or integer

channel_id
string

land_on_whatsapp_catalog
enum{1, 2}

land_on_whatsapp_profile
string

photo_replacement_preview_fbid

product_item_ids
list<string>

A list of Product Item IDs to use when rendering a dynamic ad preview.

start_date
datetime

Provide a start date for trip.* parameters in the creative

width
int64

Custom width of the resulting iframe, recommended at least 280 x 280 for the large right hand size widths.
Note: the parameter affects only the size of the iframe containing the preview object. It has no affect on the actual size of the previewed ad.

Fields

Reading from this edge will return a JSON formatted result:

{
    "data": [],
    "paging": {}
}

data

A list of AdPreview nodes.

paging

For more details about pagination, see the Graph API guide.

Error Codes

ErrorDescription
100Invalid parameter
80004There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
190Invalid OAuth 2.0 Access Token
104Incorrect signature

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.