Graph API Version

Ad Insights

Provides a single, consistent interface to retrieve an ad's statistics. See Insights. The Ad Insights API can return several metrics which are estimated or in-development. In some cases a metric may be both estimated and in-development.

Estimated - Provide directional insights for outcomes that are hard to precisely quantify. They may evolve as we gather more data. See Ads Help Center, Estimated metrics.
In Development - Still being tested and may change as we improve our methodologies. We encourage you to use it for directional guidance, but use caution when using it for historical comparisons or strategic planning. See Ads Help Center, In development metrics.

Reading

Provides insights on your advertising performance. Allows for deduped metrics across child objects, such as unique_clicks, sorting of metrics, and async reporting.

Example

Graph API Explorer

GET /v24.0/<AD_SET_ID>/insights?fields=impressions&breakdown=publisher_platform HTTP/1.1
Host: graph.facebook.com

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/<AD_SET_ID>/insights?fields=impressions&breakdown=publisher_platform',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/<AD_SET_ID>/insights",
    {
        "fields": "impressions",
        "breakdown": "publisher_platform"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

Bundle params = new Bundle();
params.putString("fields", "impressions");
params.putString("breakdown", "publisher_platform");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/<AD_SET_ID>/insights",
    params,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

NSDictionary *params = @{
  @"fields": @"impressions",
  @"breakdown": @"publisher_platform",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/<AD_SET_ID>/insights"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

curl -X GET -G \
  -d 'fields="impressions"' \
  -d 'breakdown="publisher_platform"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v24.0/<AD_SET_ID>/insights

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

Parameter	Description
`action_attribution_windows` list<enum{1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, 1d_ev, dda, default, 7d_view_first_conversion, 28d_view_first_conversion, 7d_view_all_conversions, 28d_view_all_conversions, skan_view, skan_click, skan_click_second_postback, skan_view_second_postback, skan_click_third_postback, skan_view_third_postback}>	Default value: `default` The attribution window for the actions. For example, `28d_click` means the API returns all actions that happened 28 days after someone clicked on the ad. `1d_ev` refers to engaged-view conversions counted when a skippable video ad is played for at least 10 seconds, or for at least 97% of its total length if it’s shorter than 10 seconds, and a person takes an action within 1 day. The `default` option means `["7d_click","1d_view"]`.
`action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type, is_business_ai_assisted}>	Default value: `Vec` How to break down action results. Supports more than one breakdowns. Default value is ["action_type"]. Note: you must also include `actions` field whenever `action_breakdowns` is specified.
`action_report_time` enum{impression, conversion, mixed, lifetime}	Determines the report time of action stats. For example, if a person saw the ad on Jan 1st but converted on Jan 2nd, when you query the API with `action_report_time=impression`, you see a conversion on Jan 1st. When you query the API with `action_report_time=conversion`, you see a conversion on Jan 2nd.
`breakdowns` list<enum{ad_extension_domain, ad_extension_url, ad_format_asset, age, app_id, body_asset, breakdown_ad_objective, breakdown_reporting_ad_id, call_to_action_asset, coarse_conversion_value, comscore_market, country, creative_automation_asset_id, creative_relaxation_asset_type, crm_advertiser_l12_territory_ids, crm_advertiser_subvertical_id, crm_advertiser_vertical_id, crm_ult_advertiser_id, description_asset, fidelity_type, flexible_format_asset_type, gen_ai_asset_type, gender, hsid, image_asset, impression_device, is_auto_advance, is_conversion_id_modeled, is_rendered_as_delayed_skip_ad, landing_destination, link_url_asset, mdsa_landing_destination, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, media_type, postback_sequence_index, product_brand_breakdown, product_category_breakdown, product_custom_label_0_breakdown, product_custom_label_1_breakdown, product_custom_label_2_breakdown, product_custom_label_3_breakdown, product_custom_label_4_breakdown, product_group_content_id_breakdown, product_group_id, product_id, product_set_id_breakdown, product_vendor_id_breakdown, redownload, region, rta_ugc_topic, skan_campaign_id, skan_conversion_id, skan_version, sot_attribution_model_type, sot_attribution_window, sot_channel, sot_event_type, sot_source, title_asset, user_persona_id, user_persona_name, video_asset, rule_set_id, rule_set_name, dma, frequency_value, hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, mmm, place_page_id, publisher_platform, platform_position, device_platform, standard_event_content_type, conversion_destination, signal_source_bucket, reels_trending_topic, marketing_messages_btn_name, impression_view_time_advertiser_hour_v2}>	How to break down the result. For more than one breakdown, only certain combinations are available: See Combining Breakdowns and the Breakdowns page. The option `impression_device` cannot be used by itself.
`date_preset` enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}	Default value: `last_30d` Represents a relative time range. This field is ignored if `time_range` or `time_ranges` is specified.
`default_summary` boolean	Default value: `false` Determine whether to return a summary. If `summary` is set, this param is be ignored; otherwise, a summary section with the same fields as specified by `fields` will be included in the summary section.
`export_columns` list<string>	Select fields on the exporting report file. It is an optional param. Exporting columns are equal to the param fields, if you leave this param blank
`export_format` string	Set the format of exporting report file. If the export_format is set, Report file is asyncrhonizely generated. It expects ["xls", "csv"].
`export_name` string	Set the file name of the exporting report.
`fields` list<string>	Fields to be retrieved. Default behavior is to return impressions and spend.
`filtering` list<Filter Object>	Default value: `Vec` Filters on the report data. This parameter is an array of filter objects.
`field` string	Required
`operator` enum {EQUAL, NOT_EQUAL, GREATER_THAN, GREATER_THAN_OR_EQUAL, LESS_THAN, LESS_THAN_OR_EQUAL, IN_RANGE, NOT_IN_RANGE, CONTAIN, NOT_CONTAIN, CONTAINS_ANY, CONTAINS_ALL, NOT_CONTAINS_ANY, STEM_MATCH, IN, NOT_IN, STARTS_WITH, ENDS_WITH, ANY, ALL, AFTER, BEFORE, ON_OR_AFTER, ON_OR_BEFORE, NONE, TOP}	Required
`value` string	Required
`level` enum {ad, adset, campaign, account}	Represents the level of result.
`limit` integer	limit
`product_id_limit` integer	Maximum number of product ids to be returned for each ad when breakdown by `product_id`.
`sort` list<string>	Default value: `Vec` Field to sort the result, and direction of sorting. You can specify sorting direction by appending "_ascending" or "_descending" to the sort field. For example, "reach_descending". For actions, you can sort by action type in form of "actions:<action_type>". For example, ["actions:link_click_ascending"]. This array supports no more than one element. By default, the sorting direction is ascending.
`summary` list<string>	If this param is used, a summary section will be included, with the fields listed in this param.
`summary_action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type, is_business_ai_assisted}>	Default value: `Vec` Similar to `action_breakdowns`, but applies to summary. Default value is ["action_type"].
`time_increment` enum{monthly, all_days} or integer	Default value: `all_days` If it is an integer, it is the number of days from 1 to 90. After you pick a reporting period by using `time_range` or `date_preset`, you may choose to have the results for the whole period, or have results for smaller time slices. If "all_days" is used, it means one result set for the whole period. If "monthly" is used, you will get one result set for each calendar month in the given period. Or you can have one result set for each N-day period specified by this param. This param is ignored if `time_ranges` is specified.
`time_range` {'since':YYYY-MM-DD,'until':YYYY-MM-DD}	A single time range object. UNIX timestamp not supported. This param is ignored if `time_ranges` is provided.
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`time_ranges` list<{'since':YYYY-MM-DD,'until':YYYY-MM-DD}>	Array of time range objects. Time ranges can overlap, for example to return cumulative insights. Each time range will have one result set. You cannot have more granular results with `time_increment` setting in this case.If `time_ranges` is specified, `date_preset`, `time_range` and `time_increment` are ignored.
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`use_account_attribution_setting` boolean	Default value: `false` When this parameter is set to `true`, your ads results will be shown using the attribution settings defined for the ad account.
`use_unified_attribution_setting` boolean	When this parameter is set to `true`, your ads results will be shown using unified attribution settings defined at ad set level and parameter `use_account_attribution_setting` will be ignored.

Fields

Reading from this edge will return a JSON formatted result:

{
    "data": [],
    "paging": {},
    "summary": {}
}

`data`

A list of AdsInsights nodes.

`paging`

For more details about pagination, see the Graph API guide.

`summary`

Aggregated information about the edge, such as counts. Specify the fields to fetch in the summary param (like summary=account_currency).

Field	Description
`account_currency` string	Currency that is used by your ad account.
`account_id` numeric string	The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. Default
`account_name` string	The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
`action_values` list<AdsActionStats>	The total value of all conversions attributed to your ads.
`actions` list<AdsActionStats>	The total number of actions Accounts Center accounts took that are attributed to your ads. Actions may include engagement, clicks or conversions.
`activity_recency` string	activity_recency
`ad_click_actions` list<AdsActionStats>	ad_click_actions
`ad_format_asset` string	ad_format_asset
`ad_id` numeric string	The unique ID of the ad you're viewing in reporting. Default
`ad_impression_actions` list<AdsActionStats>	ad_impression_actions
`ad_name` string	The name of the ad you're viewing in reporting.
`adset_id` numeric string	The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. Default
`adset_name` string	The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
`advanced_actions_28d_view` list<AdsActionStats>	advanced_actions_28d_view
`advanced_reach_1d_lookback` numeric string	advanced_reach_1d_lookback
`advanced_reach_28d_lookback` numeric string	advanced_reach_28d_lookback
`advanced_reach_7d_lookback` numeric string	advanced_reach_7d_lookback
`anchor_event_attribution_setting` string	anchor event attribution setting
`anchor_events_performance_indicator` string	anchor_events_performance_indicator
`attribution_setting` string	The default attribution window to be used when attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for campaign or account is calculated based on existing ad sets.
`auction_bid` numeric string	auction_bid
`auction_competitiveness` numeric string	auction_competitiveness
`auction_max_competitor_bid` numeric string	auction_max_competitor_bid
`body_asset` AdAssetBody	body_asset
`buying_type` string	The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.
`campaign_id` numeric string	The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. Default
`campaign_name` string	The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
`canvas_avg_view_percent` numeric string	The average percentage of the Instant Experience that Accounts Center accounts saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
`canvas_avg_view_time` numeric string	The average total time, in seconds, that Accounts Center accounts spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
`catalog_segment_actions` list<AdsActionStats>	The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type.
`catalog_segment_value` list<AdsActionStats>	The total value of all conversions from your catalog segment attributed to your ads.
`catalog_segment_value_mobile_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from mobile app purchases for your catalog segment.
`catalog_segment_value_omni_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from all purchases for your catalog segment.
`catalog_segment_value_website_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from website purchases for your catalog segment.
`clicks` numeric string	The number of clicks on your ads.
`coarse_conversion_value` string	Allows advertisers and ad networks to receive directional post-install quality insights when the volume of campaign conversions isn't high enough to meet the privacy threshold needed to unlock the standard conversion value. Possible values of this breakdown are `low`, `medium` and `high`. Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`comparison_node` AdsInsightsComparison	Parent node that encapsulates fields to be compared (current time range Vs comparison time range)
`comscore_market` string	comscore_market
`conversion_values` list<AdsActionStats>	conversion_values
`conversions` list<AdsActionStats>	conversions
`converted_product_app_custom_event_fb_mobile_purchase` list<AdsActionStats>	converted_product_app_custom_event_fb_mobile_purchase
`converted_product_app_custom_event_fb_mobile_purchase_value` list<AdsActionStats>	converted_product_app_custom_event_fb_mobile_purchase_value
`converted_product_offline_purchase` list<AdsActionStats>	converted_product_offline_purchase
`converted_product_offline_purchase_value` list<AdsActionStats>	converted_product_offline_purchase_value
`converted_product_omni_purchase` list<AdsActionStats>	converted_product_omni_purchase
`converted_product_omni_purchase_values` list<AdsActionStats>	converted_product_omni_purchase_values
`converted_product_quantity` list<AdsActionStats>	The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
`converted_product_value` list<AdsActionStats>	The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
`converted_product_website_pixel_purchase` list<AdsActionStats>	converted_product_website_pixel_purchase
`converted_product_website_pixel_purchase_value` list<AdsActionStats>	converted_product_website_pixel_purchase_value
`converted_promoted_product_app_custom_event_fb_mobile_purchase` list<AdsActionStats>	converted_promoted_product_app_custom_event_fb_mobile_purchase
`converted_promoted_product_app_custom_event_fb_mobile_purchase_value` list<AdsActionStats>	converted_promoted_product_app_custom_event_fb_mobile_purchase_value
`converted_promoted_product_offline_purchase` list<AdsActionStats>	converted_promoted_product_offline_purchase
`converted_promoted_product_offline_purchase_value` list<AdsActionStats>	converted_promoted_product_offline_purchase_value
`converted_promoted_product_omni_purchase` list<AdsActionStats>	converted_promoted_product_omni_purchase
`converted_promoted_product_omni_purchase_values` list<AdsActionStats>	converted_promoted_product_omni_purchase_values
`converted_promoted_product_quantity` list<AdsActionStats>	converted_promoted_product_quantity
`converted_promoted_product_value` list<AdsActionStats>	converted_promoted_product_value
`converted_promoted_product_website_pixel_purchase` list<AdsActionStats>	converted_promoted_product_website_pixel_purchase
`converted_promoted_product_website_pixel_purchase_value` list<AdsActionStats>	converted_promoted_product_website_pixel_purchase_value
`cost_per_15_sec_video_view` list<AdsActionStats>	cost_per_15_sec_video_view
`cost_per_2_sec_continuous_video_view` list<AdsActionStats>	cost_per_2_sec_continuous_video_view
`cost_per_action_type` list<AdsActionStats>	The average cost of a relevant action.
`cost_per_ad_click` list<AdsActionStats>	cost_per_ad_click
`cost_per_conversion` list<AdsActionStats>	cost_per_conversion
`cost_per_dda_countby_convs` numeric string	cost_per_dda_countby_convs
`cost_per_inline_link_click` numeric string	The average cost of each inline link click.
`cost_per_inline_post_engagement` numeric string	The average cost of each inline post engagement.
`cost_per_objective_result` list<AdsInsightsResult>	The average cost per objective result from your ads. Objective results are what you're trying to get the most of in your ad campaign, based on the objective you selected.
`cost_per_one_thousand_ad_impression` list<AdsActionStats>	cost_per_one_thousand_ad_impression
`cost_per_outbound_click` list<AdsActionStats>	The average cost for each outbound click.
`cost_per_result` list<AdsInsightsResult>	The average cost per result from your ads.
`cost_per_thruplay` list<AdsActionStats>	The average cost for each ThruPlay. This metric is in development.
`cost_per_unique_action_type` list<AdsActionStats>	The average cost of each unique action. This metric is estimated.
`cost_per_unique_click` numeric string	The average cost for each unique click (all). This metric is estimated.
`cost_per_unique_conversion` list<AdsActionStats>	cost_per_unique_conversion
`cost_per_unique_inline_link_click` numeric string	The average cost of each unique inline link click. This metric is estimated.
`cost_per_unique_outbound_click` list<AdsActionStats>	The average cost for each unique outbound click. This metric is estimated.
`country` string	country
`cpc` numeric string	The average cost for each click (all).
`cpm` numeric string	The average cost for 1,000 impressions.
`cpp` numeric string	The average cost to reach 1,000 Accounts Center accounts. This metric is estimated.
`created_time` string	created_time
`creative_automation_asset_id` AdAssetMedia	creative_automation_asset_id
`creative_relaxation_asset_type` string	creative_relaxation_asset_type
`ctr` numeric string	The percentage of times Accounts Center accounts saw your ad and performed a click (all).
`date_start` string	The start date for your data. This is controlled by the date range you've selected for your reporting view. Default
`date_stop` string	The end date for your data. This is controlled by the date range you've selected for your reporting view. Default
`dda_countby_convs` numeric string	dda_countby_convs
`dda_results` list<AdsInsightsDdaResult>	dda_results
`description_asset` AdAssetDescription	description_asset
`device_platform` string	device_platform
`dma` string	dma
`fidelity_type` string	To differentiate StoreKit-rendered ads from view-through ads, SKAdNetwork defines a fidelity-type parameter, which you include in the ad signature and receive in the install-validation postback. Use a fidelity-type value of `1` for StoreKit-rendered ads and attributable web ads, and `0` for view-through ads. Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`flexible_format_asset_type` string	flexible_format_asset_type
`frequency` numeric string	The average number of times each person saw your ad. This metric is estimated.
`frequency_value` string	frequency_value
`full_view_impressions` numeric string	The number of Full Views on your Page's posts as a result of your ad.
`full_view_reach` numeric string	The number of Accounts Center accounts that performed a Full View on your Page's post as a result of your ad.
`gen_ai_asset_type` string	gen_ai_asset_type
`hourly_stats_aggregated_by_advertiser_time_zone` string	hourly_stats_aggregated_by_advertiser_time_zone
`hourly_stats_aggregated_by_audience_time_zone` string	hourly_stats_aggregated_by_audience_time_zone
`hsid` string	The `hsid` key is available for ad impressions that use SKAdNetwork 4 and later. This integer can have up to four digits. You can encode information about your advertisement in each set of digits; you may receive two, three, or all four digits of the sourceIdentifier in the first winning postback, depending on the ad impression's postback data tier. Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`image_asset` AdAssetImage	image_asset
`impression_device` string	impression_device
`impressions` numeric string	The number of times your ads were on screen. Default
`inline_link_click_ctr` numeric string	The percentage of time Accounts Center accounts saw your ads and performed an inline link click.
`inline_link_clicks` numeric string	The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
`inline_post_engagement` numeric string	The total number of actions that Accounts Center accounts take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
`instagram_profile_visits` numeric string	The number of times your Instagram profile was visited.
`instagram_upcoming_event_reminders_set` numeric string	instagram_upcoming_event_reminders_set
`instant_experience_clicks_to_open` numeric string	instant_experience_clicks_to_open
`instant_experience_clicks_to_start` numeric string	instant_experience_clicks_to_start
`instant_experience_outbound_clicks` list<AdsActionStats>	instant_experience_outbound_clicks
`interactive_component_tap` list<AdsActionStats>	interactive_component_tap
`is_auto_advance` string	is_auto_advance
`landing_page_view_per_link_click` numeric string	landing_page_view_per_link_click
`marketing_messages_delivered` numeric string	The number of messages your business sent to customers that were delivered. Some messages may not be delivered, such as when a customer's device is out of service. This metric doesn’t include messages delivered to Europe and Japan. In some cases, this metric may be estimated and may differ from what’s shown on your invoice due to small variations in data processing.
`marketing_messages_delivery_rate` numeric string	The number of messages delivered divided by the number of messages sent. Some messages may not be delivered, such as when a customer's device is out of service. This metric doesn't include messages sent to Europe and Japan.
`marketing_messages_read_rate_benchmark` string	We calculate this metric as the 75th percentile of read rates across similar businesses, representing the percentage of messages read out of total messages delivered.
`media_asset` AdAssetMedia	media_asset
`mobile_app_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
`multi_event_conversion_attribution_setting` string	multi event conversion attribution setting
`objective` string	The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases.
`objective_result_rate` list<AdsInsightsResult>	The number of objective results you received divided by the number of impressions.
`objective_results` list<AdsInsightsResult>	The number of responses you wanted to achieve from your ad campaign, based on your selected objective. For example, if you selected promote your Page as your campaign objective, this metric shows the number of Page likes that happened as a result of your ads.
`optimization_goal` string	The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads.
`outbound_clicks` list<AdsActionStats>	The number of clicks on links that take Accounts Center accounts off Facebook-owned properties.
`outbound_clicks_ctr` list<AdsActionStats>	The percentage of times Accounts Center accounts saw your ad and performed an outbound click.
`platform_position` string	platform_position
`postback_sequence_index` string	Sequence of postbacks received from SkAdNetwork API version 4.0. Possible values of this breakdown are `0` (first postback), `1` (second postback) and `2` (third postback). Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`product_brand_breakdown` string	product_brand_breakdown
`product_category_breakdown` string	product_category_breakdown
`product_custom_label_0_breakdown` string	product_custom_label_0_breakdown
`product_custom_label_1_breakdown` string	product_custom_label_1_breakdown
`product_custom_label_2_breakdown` string	product_custom_label_2_breakdown
`product_custom_label_3_breakdown` string	product_custom_label_3_breakdown
`product_custom_label_4_breakdown` string	product_custom_label_4_breakdown
`product_group_content_id_breakdown` string	product_group_content_id_breakdown
`product_group_retailer_id` string	product_group_retailer_id
`product_id` string	product_id
`product_retailer_id` string	product_retailer_id
`product_set_id_breakdown` string	product_set_id_breakdown
`product_vendor_id_breakdown` string	product vendor id breakdown
`product_views` string	product_views
`publisher_platform` string	publisher_platform
`purchase_per_landing_page_view` numeric string	purchase_per_landing_page_view
`purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
`qualifying_question_qualify_answer_rate` numeric string	qualifying_question_qualify_answer_rate
`reach` numeric string	The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated.
`redownload` string	Boolean flag that indicates the customer redownloaded and reinstalled the app when the value is true. A `1` indicates customer has reinstalled the app and `0` indicates that customer hasn’t reinstalled the app Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`reels_trending_topic` string	reels trending topic
`result_rate` list<AdsInsightsResult>	The percentage of results you received out of all the views of your ads.
`result_values_performance_indicator` string	result_values_performance_indicator
`results` list<AdsInsightsResult>	The number of times your ad achieved an outcome, based on the objective and settings you selected.
`rta_ugc_topic` string	rta_ugc_topic
`rule_asset` AdAssetRule	rule_asset
`rule_set_id` string	rule_set_id
`rule_set_name` string	rule_set_name
`shops_assisted_purchases` string	shops_assisted_purchases
`skan_version` string	skan_version
`social_spend` numeric string	The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this).
`spend` numeric string	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. Default
`title_asset` AdAssetTitle	title_asset
`total_card_view` string	total_card_view
`updated_time` string	updated_time
`user_segment_key` string	user_segment_key
`video_30_sec_watched_actions` list<AdsActionStats>	The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
`video_asset` AdAssetVideo	video_asset
`video_avg_time_watched_actions` list<AdsActionStats>	The average time a video was played, including any time spent replaying the video for a single impression.
`video_continuous_2_sec_watched_actions` list<AdsActionStats>	video_continuous_2_sec_watched_actions
`video_p100_watched_actions` list<AdsActionStats>	The number of times your video was played at 100% of its length, including plays that skipped to this point.
`video_p25_watched_actions` list<AdsActionStats>	The number of times your video was played at 25% of its length, including plays that skipped to this point.
`video_p50_watched_actions` list<AdsActionStats>	The number of times your video was played at 50% of its length, including plays that skipped to this point.
`video_p75_watched_actions` list<AdsActionStats>	The number of times your video was played at 75% of its length, including plays that skipped to this point.
`video_p95_watched_actions` list<AdsActionStats>	The number of times your video was played at 95% of its length, including plays that skipped to this point.
`video_play_actions` list<AdsActionStats>	The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
`video_play_curve_actions` list<AdsHistogramStats>	A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds.
`video_play_retention_0_to_15s_actions` list<AdsHistogramStats>	video_play_retention_0_to_15s_actions
`video_play_retention_20_to_60s_actions` list<AdsHistogramStats>	video_play_retention_20_to_60s_actions
`video_play_retention_graph_actions` list<AdsHistogramStats>	video_play_retention_graph_actions
`video_time_watched_actions` list<AdsActionStats>	video_time_watched_actions
`website_ctr` list<AdsActionStats>	The percentage of times Accounts Center accounts saw your ad and performed a link click.
`website_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
`wish_bid` numeric string	wish_bid

Error Codes

Error	Description
100	Invalid parameter
3018	The start date of the time range cannot be beyond 37 months from the current date
2642	Invalid cursors values
2635	You are calling a deprecated version of the Ads API. Please update to the latest version.
190	Invalid OAuth 2.0 Access Token
200	Permissions error
104	Incorrect signature
613	Calls to this api have exceeded the rate limit.
2500	Error parsing graph query

Creating

You can make a POST request to insights edge from the following paths:

/{ad_id}/insights

When posting to this edge, an AdReportRun will be created.

Parameters

Parameter	Description
`action_attribution_windows` list<enum{1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, 1d_ev, dda, default, 7d_view_first_conversion, 28d_view_first_conversion, 7d_view_all_conversions, 28d_view_all_conversions, skan_view, skan_click, skan_click_second_postback, skan_view_second_postback, skan_click_third_postback, skan_view_third_postback}>	Default value: `default` The attribution window for the actions. For example, `28d_click` means the API returns all actions that happened 28 days after someone clicked on the ad. The `default` option means `["7d_view","1d_click"]`.
`action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type, is_business_ai_assisted}>	Default value: `Vec` How to break down action results. Supports more than one breakdowns. Default value is ["action_type"] Note: you must also include `actions` field whenever `action_breakdowns` is specified.
`action_report_time` enum{impression, conversion, mixed, lifetime}	Determines the report time of action stats. For example, if a person saw the ad on Jan 1st but converted on Jan 2nd, when you query the API with `action_report_time=impression`, you will see a conversion on Jan 1st. When you query the API with `action_report_time=conversion`, you will see a conversion on Jan 2nd
`breakdowns` list<enum{ad_extension_domain, ad_extension_url, ad_format_asset, age, app_id, body_asset, breakdown_ad_objective, breakdown_reporting_ad_id, call_to_action_asset, coarse_conversion_value, comscore_market, country, creative_automation_asset_id, creative_relaxation_asset_type, crm_advertiser_l12_territory_ids, crm_advertiser_subvertical_id, crm_advertiser_vertical_id, crm_ult_advertiser_id, description_asset, fidelity_type, flexible_format_asset_type, gen_ai_asset_type, gender, hsid, image_asset, impression_device, is_auto_advance, is_conversion_id_modeled, is_rendered_as_delayed_skip_ad, landing_destination, link_url_asset, mdsa_landing_destination, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, media_type, postback_sequence_index, product_brand_breakdown, product_category_breakdown, product_custom_label_0_breakdown, product_custom_label_1_breakdown, product_custom_label_2_breakdown, product_custom_label_3_breakdown, product_custom_label_4_breakdown, product_group_content_id_breakdown, product_group_id, product_id, product_set_id_breakdown, product_vendor_id_breakdown, redownload, region, rta_ugc_topic, skan_campaign_id, skan_conversion_id, skan_version, sot_attribution_model_type, sot_attribution_window, sot_channel, sot_event_type, sot_source, title_asset, user_persona_id, user_persona_name, video_asset, rule_set_id, rule_set_name, dma, frequency_value, hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, mmm, place_page_id, publisher_platform, platform_position, device_platform, standard_event_content_type, conversion_destination, signal_source_bucket, reels_trending_topic, marketing_messages_btn_name, impression_view_time_advertiser_hour_v2}>	How to break down the result. For more than one breakdown, only certain combinations are available: See "Combining Breakdowns" in the Breakdowns page. The option `impression_device` cannot be used by itself
`date_preset` enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}	Default value: `last_30d` Represents a relative time range. This field is ignored if `time_range` or `time_ranges` is specified
`default_summary` boolean	Default value: `false` Determine whether to return a summary. If `summary` is set, this param will be ignored; otherwise, a summary section with the same fields as specified by `fields` will be included in the summary section
`export_columns` list<string>	Select fields on the exporting report file. It is an optional param. Exporting columns will equals to the param fields if you leave this param blank
`export_format` string	Set the format of exporting report file. If the export_format is set, Report file will be asyncrhonizely generated. It expects ["xls", "csv"].
`export_name` string	Set the file name of the exporting report.
`fields` list<string>	Fields to be retrieved. Default behavior is to return a list of most used fields
`filtering` list<Filter Object>	Default value: `Vec` Filters on the report data. This parameter is an array of filter objects
`field` string	Required
`operator` enum {EQUAL, NOT_EQUAL, GREATER_THAN, GREATER_THAN_OR_EQUAL, LESS_THAN, LESS_THAN_OR_EQUAL, IN_RANGE, NOT_IN_RANGE, CONTAIN, NOT_CONTAIN, CONTAINS_ANY, CONTAINS_ALL, NOT_CONTAINS_ANY, STEM_MATCH, IN, NOT_IN, STARTS_WITH, ENDS_WITH, ANY, ALL, AFTER, BEFORE, ON_OR_AFTER, ON_OR_BEFORE, NONE, TOP}	Required
`value` string	Required
`level` enum {ad, adset, campaign, account}	Represents the level of result
`limit` integer	limit
`product_id_limit` integer	Maximun number of product ids to be returned for each ad when breakdown by product_id
`sort` list<string>	Default value: `Vec` Field to sort the result, and direction of sorting. You can specify sorting direction by appending "_ascending" or "_descending" to the sort field. For example, "reach_descending". For actions, you can sort by action type in form of "actions:<action_type>". For example, ["actions:link_click_ascending"]. This array supports no more than one element. By default, the sorting direction is ascending
`summary` list<string>	If this param is used, a summary section will be included, with the fields listed in this param
`summary_action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type, is_business_ai_assisted}>	Default value: `Vec` Similar to `action_breakdowns`, but applies to summary. Default value is ["action_type"]
`time_increment` enum{monthly, all_days} or integer	Default value: `all_days` If it is an integer, it is the number of days from 1 to 90. After you pick a reporting period by using `time_range` or `date_preset`, you may choose to have the results for the whole period, or have results for smaller time slices. If "all_days" is used, it means one result set for the whole period. If "monthly" is used, you will get one result set for each calendar month in the given period. Or you can have one result set for each N-day period specified by this param. This param is ignored if `time_ranges` is specified
`time_range` {'since':YYYY-MM-DD,'until':YYYY-MM-DD}	A single time range object. UNIX timestamp not supported. This param is ignored if `time_ranges` is provided
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`time_ranges` list<{'since':YYYY-MM-DD,'until':YYYY-MM-DD}>	Array of time range objects. Time ranges can overlap, for example to return cumulative insights. Each time range will have one result set. You cannot have more granular results with `time_increment` setting in this case.If `time_ranges` is specified, `date_preset`, `time_range` and `time_increment` are ignored
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`use_account_attribution_setting` boolean	Default value: `false` When this parameter is set to true, your ads results will be shown using the attribution settings defined for the ad account
`use_unified_attribution_setting` boolean	When this parameter is set to `true`, your ads results will be shown using unified attribution settings defined at ad set level and parameter `use_account_attribution_setting` will be ignored.

Return Type

Struct {

report_run_id: numeric string,

}

Error Codes

Error	Description
100	Invalid parameter
200	Permissions error
190	Invalid OAuth 2.0 Access Token
2635	You are calling a deprecated version of the Ads API. Please update to the latest version.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.