Marketing API

Create an Ad Campaign

The first step in launching an ad campaign is to create the campaign itself using the API.

To create an ad campaign, send a POST request to the /act_<AD_ACCOUNT_ID>/campaigns endpoint with key parameters including the campaign's name, objective, and status.

Example API Request:

curl -X POST \
  https://graph.facebook.com/v24.0/act_<AD_ACCOUNT_ID>/campaigns \
  -F 'name=My Campaign' \
  -F 'objective=LINK_CLICKS' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>'

Required Parameters

NameDescription

name

The name of the campaign.

objective

The goal of the campaign, for example, LINK_CLICKS.

status

The initial status of the campaign, usually set to PAUSED when first created.

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Basic Ad Creation
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Create an Ad Set