Changelog

February 3, 2022

Out-of-cycle changes.

Marketing API

Reach and Frequency

Objectives being deprecated

Starting March 3, 2022, you will no longer be able to create app installs, offsite conversions, or conversion-based billing for video view campaigns for new predictions. The existing predictions/campaigns with these settings cannot have their end dates extended beyond June 15, 2022 for video view conversion billing and September 22, 2022 for app install and offsite conversion campaigns.

The following reach and frequency objectives will be deprecated:

  • Mobile app installs: APP_INSTALLS as objective
  • Offsite conversions: OFFSITE_CONVERSIONS as objective
  • Video view conversion-based billing (CPA): VIDEO_VIEWS as objective with is_conversion_goal set to true

This change will affect the following endpoints:

Deprecation timeline

Beginning March 3, 2022
  • The objective parameter will no longer accept the values APP_INSTALLS, OFFSITE_CONVERSIONS, or VIDEO_VIEWS (as specified above) unless the rf_prediction_id_to_share parameter is set to a valid prediction ID.
  • The is_conversion_goal parameter will no longer accept the value true unless the rf_prediction_id_to_share parameter is set to a valid prediction ID.
  • When the is_conversion_goal parameter is set to true, the end_time and stop_time parameters cannot be set to any value greater than or equal to the Unix timestamp 1655251200 (June 15, 2022 at midnight UTC).
  • When the objective parameter is set to APP_INSTALLS or OFFSITE_CONVERSIONS, the end_time and stop_time parameters cannot be set to any value greater than or equal to the Unix timestamp 1663830000 (September 22, 2022 at midnight UTC).
Beginning June 15, 2022

The delivery of all reach and frequency buying type video view campaigns with conversion-based billing will be stopped at this point. Any residual campaigns of this type continuing to run after this date will be disabled.

Beginning September 22, 2022

The delivery of all reach and frequency buying type app install and offsite conversion campaigns will be stopped at this point. Any residual campaigns of this type continuing to run after this date will be disabled.