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Features Reference
Features are authorization mechanisms that allow apps to access specific types of data through our various APIs. In this way they are similar to Permissions, however Features cannot be granted to an app by an app user. Instead, Features are active or inactive depending on the app user's relationship to the app and the app's mode when it is being used.
For apps in Development Mode, all Features except for Page Public Content Access and Page Public Metadata Access are active for any app user who has a Role on the app or a Role in a Business that has claimed the app.
For apps in Live Mode, only Features approved through App Review are active for app users. This also applies to app users who have a Role on the app or Business.
For Business app types (which have access levels instead of modes), Features are active for any app users who have a Role on the app or in a Business that has claimed the app, unless access has been removed. In order for a Feature to be active for app users without a Role on the app or Business, it must first be approved through App Review.
Access to any Feature that is granted by default or through App Review can be used to request analytics insights to improve your app and for marketing or advertising purposes, through the use of aggregated and de-identified or anonymized information (provided such data cannot be re-identified).
Unlike Permissions, Features do not expire, their approval will not be revoked, if they are unused.
| Feature | Description |
|---|---|
| The Ad Targeting Data Access feature allows access to ad targeting data within the Facebook Open Research and Transparency tool for election, political, and social issue ads that are run on Facebook from Meta and Instagram from Meta. Allowed Usage
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| 广告管理标准权限功能允许应用访问市场营销 API。 Allowed Usage
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| 商务管理平台资产用户资料访问权限功能允许您的应用读取您的商务管理平台资产互动用户的用户资料字段，例如 id、ids_for_business、name 和 picture。 Allowed Usage 您可以在下列情况下使用这项功能：您的应用在其商务应用体验中使用一个或多个用户资料字段。 | |
| 利用人工客服功能，您的应用可在用户发送消息后的 7 天内，使用 human_agent 标签来人工回复用户消息。 Allowed Usage
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| Instagram 公开内容访问权限允许您的应用访问 Instagram 图谱 API 的话题标签搜索端点。 Allowed Usage
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| 允许应用分享用户数据，包括小游戏环境编号、玩家编号、用户主页、位置和游戏数据。 此功能的合理使用方式是：在 Meta 网络上将用户主页集成到小游戏中，而无需获取对该用户数据的直接访问权限。 Allowed Usage 合理使用方式
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| 借助直播视频 API 功能，您可通过结合使用应用与正确匹配的权限，管理公共主页、小组和用户时间线中的直播视频。 Allowed Usage
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Full deprecation on October 1, 2025. | oEmbed Read 功能让您的应用可以获取 Facebook 和 Instagram 主页、帖子和视频的嵌入 HTML 和基本元数据。 Allowed Usage
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Meta oEmbed Read | Meta oEmbed Read 功能让您的应用可以获取公开的 Facebook 和 Instagram 页面、帖子和视频的嵌入式 HTML 和基本元数据。 此功能的合理使用方式是：为公开的 Facebook 和 Instagram 页面、帖子和视频提供前端视图。 Allowed Usage 合理使用方式
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| 借助公共主页提及功能，当应用在其管理的公共主页上发帖时，可以提及任何 Facebook 公共主页。 Allowed Usage
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| 公共主页公开内容访问权限允许您的应用访问公共主页搜索 API，以及读取您没有 pages_read_engagement 和 pages_read_user_content 权限的公共主页中的公开数据。可读取数据包括公共主页元数据、公开评论和帖子。 Allowed Usage
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| 公共主页公开元数据访问权限功能将允许您的应用访问公共主页搜索 API，以及读取缺少公共主页公开字段和公共主页搜索 API 的公共主页公开数据。 Allowed Usage
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| The Threads oEmbed Read feature allows an app to embed content of Threads posts, such as photos and videos, in other websites. Allowed Usage 合理使用方式
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| ThreatExchange 功能允许您的应用在一组精选的行业合作伙伴中分享威胁数据。 Allowed Usage
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Learn More
Learn more about developing with Meta with the following guides: