Salt XC

Twice a year, we hit pause and come together.   Salt Day is more than just a moment to get our ever-growing team in one room. This is our chance to look back, celebrate the year, the wins, our incredible clients and the wildly talented people who make it all happen.   It’s not just the work we love, but that we get to do this with all these amazing faces. 😍   Now, it’s head down, eyes on 2026. Let’s go! Jeff Rogers, Jil Lohnes, Leanne Bernardo, Matt McCoubrey, Allan R., Chloe McKenzie, Jordan Bortolotti, Marcin Bugajski, Zak Cosman, Jeff Pontes, Andrew Taylor

A couple of ✨shiny✨ reminders of why we love what we do. Salt took home two ADCC awards — one for Extended Reality (Poppy Stories) and one for Advertising Illustration (Stella Artois). Grateful for the teams and partners who keep pushing creativity further.

The girls are coming home!    We're thrilled to announce that we won 10 Muse Creative Awards, 9 with our incredible partners at Visa for "Field the Future" and Outstanding Agency of the Year!    Huge thanks to everyone at Salt who brings amazing ideas to life everyday. We couldn't do this without you! Jeff Rogers, Jil Lohnes, Leanne Bernardo, Matt McCoubrey, Allan R., Chloe McKenzie, Jordan Bortolotti, Marcin Bugajski, Zak Cosman, Jeff Pontes, Andrew Taylor

The girls are coming home!    We're thrilled to announce that we won 10 Muse Creative Awards, 9 with our incredible partners at Visa for "Field the Future" and Outstanding Agency of the Year!    Huge thanks to everyone at Salt who brings amazing ideas to life everyday. We couldn't do this without you! Jeff Rogers, Jil Lohnes, Leanne Bernardo, Matt McCoubrey, Allan R., Chloe McKenzie, Jordan Bortolotti, Marcin Bugajski, Zak Cosman, Jeff Pontes, Andrew Taylor

Turns out staying salty pays off. We have been shortlisted for Adweek's Experiential Agency of the Year 2025 - what an honor to be recognized with such incredible talent across North America. If that wasn't enough, big congrats to our team and our clients, Visa, McCain Foods and Shopify on being shortlisted for: Best Cause-related Experiential Activation - Visa, Field the Future Best Community-Focused Experiential Activation - Visa, Field the Future Best Event for Professional Development - Shopify, Shopify Summit Best Sports-Related Experiential Activation - McCain - Most Valuable Potato Best Use of Video in an Experiential Activation - Visa, Field the Future Experiential Activation by a Packaged Goods Brand - McCain "Happy Frydays" Check it out: https://lnkd.in/eUpADnV6 cc: Jeff Rogers, Jil Lohnes, Leanne Bernardo, Matt McCoubrey, Allan R., Chloe McKenzie, Jordan Bortolotti, Marcin Bugajski, Zak Cosman, Jeff Pontes, Andrew Taylor, Rena Menkes Hula, Ben Scott, Erica Boynton

Lil E Coffee Cafe is more than a place to grab your morning coffee — it’s a business built on purpose. Their mission is simple but powerful: to create opportunities that go beyond the café, opening doors for meaningful careers and community connection. At Salt, we had the privilege of meeting Lil E through our Salt of the Earth initiative, which supports local, values-driven businesses. What inspired us most wasn’t just the coffee (though it’s excellent!) — it was their commitment to building a space where passion, inclusivity, and growth thrive every day. We’re proud to have played a small role in amplifying their story, but the real spotlight belongs to Lil E Coffee Cafe. If you’re in Toronto or Calgary, make time to visit, grab a latte, and see firsthand the impact they’re making. ☕

This week, adidas Canada officially kicked off the road to FIFA World Cup 2026 with the launch of Trionda, the tournament’s official match ball and we were beyond proud to help bring it to life.   Together with our incredible partners at adidas, we transformed Steam Whistle & Roundhouse Park into an unforgettable experience: a massive holographic reveal, immersive product moments, athlete appearances, and a crowd full of creators, media, and fans who truly felt the magic.   This was more than just a launch, it was a statement. And it was only possible thanks to the collaboration, vision, and tireless work from so many across adidas, PTNR Production Inc, Monks , Heidi Pokorny, Natasha Badgerow and our Salt crew (Leanne Bernardo, Allan R., Steve Benetti, Matthew Valenzano, Iman Ghader, Andrew Moussa, Emma Hornsby, Lucy McGovern, Sylvie Harper)   💥 A massive congrats to our clients at adidas on a successful and powerful kickoff to the 2026 FIFA World Cup   ⚽️ We’re so excited to continue the momentum and bring even more FIFA 2026 moments to life. Let’s keep making magic.

Now this is one way to earn the world's attention... Last week, we took home a Bronze at the LIA - London International Awards - for "Field the Future." A huge congrats to the team and our fearless clients, Visa, and Canada Soccer for going big and brave with us. Our winning entry: https://lnkd.in/g22AfKEy Thank you: Kelly Cranston, Aryana Hassan, Heather Nobes Jeff Rogers, Matt McCoubrey, Allan R., Jil Lohnes, Leanne Bernardo, Bianca Myers, Laura Richardson, Jennifer Sintime, Devon Soltendieck, MacKenzie Thomson, Mike Gillespie, Ellie Ziemer, Rena Menkes Hula, I Newing, Aliya Khatri, Tarek Alward, Ayush Anand Ann Tipper, Joe Krumins, Ana Escorse,

Now this is one way to earn the world's attention... Last week, we took home a Bronze at the LIA - London International Awards - for "Field the Future." A huge congrats to the team and our fearless clients, Visa, and Canada Soccer for going big and brave with us. Our winning entry: https://lnkd.in/g22AfKEy Thank you: Kelly Cranston, Aryana Hassan, Heather Nobes Jeff Rogers, Matt McCoubrey, Allan R., Jil Lohnes, Leanne Bernardo, Bianca Myers, Laura Richardson, Jennifer Sintime, Devon Soltendieck, MacKenzie Thomson, Mike Gillespie, Ellie Ziemer, Rena Menkes Hula, I Newing, Aliya Khatri, Tarek Alward, Ayush Anand Ann Tipper, Joe Krumins, Ana Escorse,