Join us at the Santa Claus Parade on Sunday! We are excited to be part of one of Toronto’s most beloved traditions. This annual celebration brings warmth, joy, and smiles to our city, and we are thrilled to take part once again. Our residents will be marching alongside the Fitzrovia float and our Mariachi Band is back by popular demand. Plus, we’ll have a few surprise guests on our float that you won’t want to miss! At Fitzrovia, being a resident means enjoying money-can’t-buy experiences – like marching in the parade. And that’s just the beginning. From earning Aeroplan points on your rent to complimentary Blue Jays game experiences, this is rental living like you’ve never seen before. See you at the Parade. #Fitzrovia #SantaClauseParade #HappyHolidays #RentalLiving #TorontoRentals #MontrealRentals
About us
Fitzrovia is Canada’s largest developer of purpose-built rentals with nearly 13,000 units completed, acquired or under development across the Greater Toronto Area, Montreal and Vancouver. Fitzrovia delivers high quality rental supply to the housing market across the affordability spectrum, including our flagship Fitzrovia Collection communities, Maddox modern vintage communities, Loxley redefined rental living, and Waverley premier student accommodations. Fitzrovia is also active in seniors housing as well as affordable housing through the Fitzrovia Social Impact Fund. We are distinguished in the Canadian market through our vertically integrated operating model where we own and manage the full process from land acquisition through to design, construction, leasing and award-winning property and asset management. We put our residents first and relentlessly innovate to exceed their expectations with world-class hospitality, amenities, and customer service. Our vibrant rental communities inspire and connect our residents while delivering long-term cash flow and capital appreciation for our investment partners. As a proud Canadian company, we are consistently recognized as one of the Best Places to Work by The National Apartment Association. The rental revolution is now.
- Website
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http://fitzrovia.ca/
External link for Fitzrovia
- Industry
- Real Estate
- Company size
- 201-500 employees
- Headquarters
- Toronto, ON
- Type
- Privately Held
- Founded
- 2017
Locations
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Primary
Get directions
2 Saint Clair Avenue West
Suite 2100
Toronto, ON M4V 1L5, CA
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Get directions
484 Spadina Ave
Toronto, Ontario M5S 0E4, CA
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Get directions
200 Redpath Avenue
Toronto, Ontario M4P 0E6, CA
Employees at Fitzrovia
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Rayyan Behbahani
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Daniel Feder, CFA
Senior Managing Director of Investments at University of Michigan
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Darren Robinson
Entrepreneur & Founder of Finkno & Creating Better Communities - creates strategic relationships/technical and business acumen/navigator in complex…
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Colleen Federchuk
People and Culture @ Fitzrovia
Updates
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We’re proud to celebrate our Founder & CEO, Adrian Rocca, who has been named one of Canada’s Most Admired CEOs for 2025. Adrian’s vision to reimagine rental living has transformed Fitzrovia into Canada’s leading purpose-built rental developer – driven by innovation, design, hospitality, and community impact. Congratulations, Adrian, on this well-deserved recognition! #Fitzrovia #Leadership #MostAdmiredCEO #Culture #RealEstate #RentalLiving #TorontoApartments #MontrealApartments
I’m incredibly honoured to be named one of Canada’s Most Admired CEOs for 2025. Awards like this are really a reflection of one thing: culture. The right culture doesn’t happen by accident...it’s built day-by-day by people who show up and believe in what we are doing together. If you get the culture right, performance follows. Fitzrovia is proof of that. I’m proud of the homes we build, but I’m even more proud of the team behind them. Thank you to everyone who’s been part of this journey, and to Waterstone for the recognition. Plenty more work ahead!
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We can’t wait for you to meet someone who truly reflects what Fitzrovia stands for: hospitality and community. #Fitzrovia #TeamFitzrovia #Community #StayTuned #FitzroviaCommunity
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Last Friday, our Toronto team gathered at our head office to decorate our Christmas tree over charcuterie, drinks, and great music. It’s an annual tradition here at Fitzrovia and the perfect way to start the festive season together. #Fitzrovia #HolidaySeason #AnnualTradition #RentalRevolution
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Giveaway Alert!🏀 Fitzrovia is proud to be the Official Housing Partner of the Toronto Raptors. Our residents enjoy exclusive experiences like court access at Scotiabank Arena for clinics and scrimmages with professional coaches and referees, behind-the-scenes venue tours, curated Raptors watch parties, discounted tickets, and more. Some Fitzrovia Collection communities even feature The North Court, our professional-grade Raptors basketball courts right at home. To celebrate the start of the 2025–2026 Raptors season, we’re giving away two tickets to watch the Toronto Raptors vs. Boston Celtics on December 20th at Scotiabank Arena! How to enter: • Follow Fitzrovia on LinkedIn • Like this post • Repost to share the excitement The winner will be contacted by Fitzrovia on Tuesday, November 25th. Good luck!
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Recently, our Fitzrovia team came together for Wellness Week, a week devoted to nurturing mental, physical, emotional, social, and spiritual well-being. From self-care baskets delivered to our property and site teams to engaging experiences like a nutrition workshop, boxing class, sound bath, and sip & paint, every activity was designed to help our teams pause, recharge, and prioritize their wellness both inside and outside of work. At Fitzrovia, we host Wellness Week twice a year to keep our teams connected, energized, and supported. Caring for ourselves and one another is at the heart of building a healthy, thriving community. #Fitzrovia #WellnessWeek #TeamFitzrovia
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Last week, Fitzrovia proudly joined the Annual Real Estate Industry Hold’em for Life Charity Challenge, an event that brought together over 600 industry leaders with one shared goal: to raise funds for cancer research. We’re thrilled to share that an incredible $3.2 million was raised this year, contributing to a remarkable $62 million total impact since 2006 in support of cancer research at Mount Sinai and the Hold’em for Life Fellowship Program. Our Founder & CEO, Adrian Rocca, co-chaired this year’s event alongside Gavin Cheung and also serves as Chair of the Hold’em for Life Foundation, helping to drive forward meaningful progress in cancer research and care across Canada. We’re honoured to be part of an industry that continues to rally together for such an impactful cause. #Fitzrovia #HoldEmForLifeFoundation #CommunityImpact #TorontoRealEstate #GivingBack
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Making Renting More Rewarding Our Founder & CEO Adrian Rocca joined Deb Hutton on NewsTalk 1010 to talk about Fitzrovia’s exciting new partnership with Chexy, a first-of-its-kind collaboration that brings Aeroplan Points to the rental experience. Through this partnership, Fitzrovia residents can now earn Aeroplan Points when paying rent through Chexy, even when using a debit card with no fee. It’s a major step forward in rewarding everyday rental living and enhancing the resident experience. As Adrian shared, we’re “making a big bet on loyalty”, not as a marketing perk, but as a way to reimagine renting as a lifestyle that gives back. Adrian also spoke about our ongoing commitment to resident experience and hospitality, putting ourselves in the shoes of every renter who calls Fitzrovia home. Listen to the full segment here: https://lnkd.in/gc2NNPwN #FitzroviaLiving #Chexy #Aeroplan #PurposeBuiltRentals #Loyalty #ResidentExperience #RentalInnovation #TorontoRealEstate #Fintech #Rewards #TorontoApartments #MontrealApartments #RentalLiving
How one rental company is letting tenants earn Aeroplan points by paying rent. @millandmaitmom speaks with Adrian Rocca with Fitzrovia. - Deb Hutton - Sound Bites | iHeart
iheart.com
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We’re thrilled to see the incredible response to our new partnership with Chexy, and all the amazing media coverage it’s received. Together, Fitzrovia and Chexy are reimagining the rental experience by giving residents the opportunity to earn Aeroplan® Points on rent payments, turning everyday living into your next dream trip. This collaboration represents our shared commitment to innovation, financial empowerment, and delivering next-level value to our residents. #RentalLiving #CanadianRentals #Chexy #Fitzrovia
Toronto developer to allow renters to earn Aeroplan points by paying rent
https://www.youtube.com/
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Today, we observe Remembrance Day. We honour and remember the bravery, service, and sacrifice of those who have served and continue to serve in Canada’s armed forces. At 11:00 AM, we join Canadians across the country in a moment of silence to remember their courage and the enduring importance of peace. Lest we forget. Artwork: Mary Riter Hamilton, Flanders Field, Oil on board, 1919–1923, 24.13 x 18.42 cm. #RemembranceDay #LestWeForget #Fitzrovia #Canada
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