Our President & CEO, Morana Bakula, joined Advertising Week's 'Great Minds: People and Culture' podcast for a powerful conversation with host, Ren Akinci. Morana dives into what makes Bond unique in the loyalty and engagement space, shares insights from The 2025 Bond Loyalty Report, and explores how brands can keep pace with rising customer expectations. Tune in for industry insights, leadership lessons, and a glimpse into the future of customer loyalty here: https://bit.ly/486a0zH #CustomerExperience #Loyalty #Leadership #AdvertisingWeek #CustomerEngagement
Bond Brand Loyalty
Advertising Services
Toronto, Ontario 37,444 followers
Bond is the intelligence driven customer engagement company. We help brands build lasting growth with customers.
About us
Bond is the customer-intelligence driven engagement company. We help brands build stronger bonds with their customers. With our very own Bond Intelligence at the heart of all we do, we used zero, first and third party data, proprietary frameworks, behavioural science and over 15+ years of expertise & global market research enhanced by Bond’s AI to create lasting growth for our clients. Our dedicated teams of experts across our CX,HX, Loyalty Advisory, Loyalty & Marketing Operations and loyalty technology work with brands at any part of their loyalty and engagement journey to build lasting growth and stronger loyalty with their customers. With our very own suite of AI enhanced tools, data and technology like our Synapze LX Loyalty Cloud and Synapze XI Intelligence layer we not only help to design, grow and build but we also have the technology that powers and enhances your systems. Based in Toronto Canada with offices in the United States, Canada and Europe, our global teams support our clients wherever they need us. Bond is the global leader when it comes to customer engagement and loyalty. For more information please visit us at BondBL.com or email us at info@BondBrandLoyalty.com
- Website
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http://www.bondbl.com
External link for Bond Brand Loyalty
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 1980
- Specialties
- marketing, brand loyalty, learning, loyalty, events, customer experience, mobile, marketing communications, automotive, retail, financial services, technology, experiential marketing, hospitality, analytics, martech, research, hotel, machine learning, employee engagement, airline, automotive, culture, forrester, crm, data lake, cx, employee experience, email, analytics , azure, employee experience, technology, engagement, xm, growth, customer centricity, customer engagement, customer intelligence, and customer data
Locations
Employees at Bond Brand Loyalty
Updates
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Bond Brand Loyalty reposted this
Our Bond exclusive webinar, ‘Loyalty Branding: The Often-Overlooked Brand Advantage,’ is happening on Wednesday, December 10th at 11:00–11:45 AM ET. Too often, loyalty programs are treated as an afterthought—stripped of the unique brand ethos that makes them stand out. But in today’s competitive market, that’s a missed opportunity. For customers, loyalty and brand are inseparable. When you connect them intentionally, you unlock differentiation, deeper relationships, and measurable ROI. Register now to save your spot: https://bit.ly/4r2q5iu Join our Bond experts as they explore: - How evolving customer expectations tie loyalty directly to brand - Why loyalty branding is your secret weapon in a crowded marketplace - The business impact of aligning loyalty and parent brands It’s time to rethink loyalty branding as a powerful advantage and use it to stand out, win brand trust, and grow lasting value. #BondBrandLoyalty #CustomerExperience #LoyaltyBranding #BrandStrategy #CX #Webinar
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Our Bond exclusive webinar, ‘Loyalty Branding: The Often-Overlooked Brand Advantage,’ is happening on Wednesday, December 10th at 11:00–11:45 AM ET. Too often, loyalty programs are treated as an afterthought—stripped of the unique brand ethos that makes them stand out. But in today’s competitive market, that’s a missed opportunity. For customers, loyalty and brand are inseparable. When you connect them intentionally, you unlock differentiation, deeper relationships, and measurable ROI. Register now to save your spot: https://bit.ly/4r2q5iu Join our Bond experts as they explore: - How evolving customer expectations tie loyalty directly to brand - Why loyalty branding is your secret weapon in a crowded marketplace - The business impact of aligning loyalty and parent brands It’s time to rethink loyalty branding as a powerful advantage and use it to stand out, win brand trust, and grow lasting value. #BondBrandLoyalty #CustomerExperience #LoyaltyBranding #BrandStrategy #CX #Webinar
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We’re honoured to once again be recognized by Air Canada as a Circle of Excellence Platinum partner—the highest level in the program—for the ongoing partnership on our client events and incentive travel programs. This recognition reflects the strength and history of our decades of working with Air Canada and our commitment to delivering exceptional value and support to our clients. A huge thank you to Air Canada for recognizing Bond and for our teams who work tirelessly for our clients every day. #CircleOfExcellence #AirTravel #ClientSuccess #Partnership #CustomerEngagement #EventProfs
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Bond Brand Loyalty reposted this
We are pleased to share that Armadillo - A Bond Company has joined the Bond Brand Loyalty family! This partnership further enhances Bond's ability to help global brands activate intelligence across nearly 200 million consumer profiles worldwide, delivering AI-powered personalization, attributable revenue growth, and powerful, future-ready loyalty programs. Armadillo is an award-winning U.K.-based CRM agency. Together, Bond and Armadillo offer a fully connected customer engagement system — uniting advanced analytics, predictive modeling, CRM and loyalty strategy, enterprise marketing technology, creative activation, and closed-loop performance measurement. The acquisition represents Bond’s continued expansion, backed by Mountaingate Capital, and further enhances its ability to provide clients with a wide spectrum of fully integrated solutions. Learn more about the partnership here: https://lnkd.in/gdFsDiQ9
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We’re excited to announce that Bond has officially acquired Armadillo—the UK’s leading relationship marketing agency! Two leaders in customer engagement are now one powerhouse. This partnership blends Bond’s customer intelligence, AI-powered personalization, and loyalty technology with Armadillo’s award-winning CRM and Martech expertise to create the ultimate solution for driving customer growth worldwide. Read the full story in MediaPost here: https://lnkd.in/gpZFEPjk #CustomerIntelligence #Personalization #CRM #Loyalty #Martech #Growth #CustomerEngagement
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The Bond team recently attended our amazing client Adobe #AdobeMax conference and our BondX creative team's Maxwell Rasche put together a fun recap of his experience. We feel inspired, energized and proud to work closely with such a great organization. Check out his video highlight below.
So honored Adobe named their conference after me 🤣 In all seriousness, I had an incredible time exploring #AdobeMAX , soaking up inspiration, meeting clients, creators and testing out some of Adobe’s newest tools. Big thanks to our amazing clients at Adobe for the hospitality and to my Bond Brand Loyalty team for bringing the energy all week. Here’s a quick recap—made with a few of the shiny new features launched right at MAX. ✌ Lyle Jenks Susanne Stafford Corey Bass Karen Fields Blake Band Ali Pettersen Andrew Albert Cari Roberts Cameron Mike Schwartz Jennifer Cohan
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Discover the nuanced dynamics shaping customer loyalty across industries in our latest blog post. From Quick Service Restaurants to Travel Aggregators, we explore how competition and customer behavior define what it means to be a "loyal" customer today. Gain insights from our comprehensive intelligence, powered by Synapze XI’s “Wallet IQ,” and uncover strategic approaches to enhance brand loyalty in your industry. Read more here: https://bit.ly/4pcpCcb #WalletIQ #LoyaltyTechnology #CustomerEngagement #Loyalty #TravelLoyalty #QSR
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Bond Brand Loyalty reposted this
I am honoured and privileged to be included in the Legal 500 GC Powerlist: Canada 2025! https://lnkd.in/gBVQkynr Thank you to Legal 500 and DLA Piper (Canada) for hosting a great event and congratulations to all those who have been included. Lawyers do not practice in isolation. Instead, we collaborate with our colleagues to solve problems big and small. A special thank you to the entire Bond Brand Loyalty team for continuing to help tackle our clients' challenges together.
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Bond Brand Loyalty reposted this
📍Adobe MAX LA
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