Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
You’ve Got Questions. We’ve Got Benchmarks.
What's New in the Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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Marketers who fully leverage events as scaled reach multipliers, content creation engines, and thought leadership positioning opportunities stand to gain significantly improved ...
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LinkedIn’s research with Edelman shows that hidden buyers can be highly influential. See how marketers can use thought leadership to find and align these buyers.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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LinkedIn newsletters are a great way to build an engaged audience around a topic you both care about. Discover seven ways to promote your LinkedIn newsletter.
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Learn how Atlassian builds brand awareness while boosting key performance metrics with LinkedIn’s CTV Ads.
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Combining LinkedIn ad formats is a great way to boost your full-funnel marketing results. Here we explore ad combos that have proven themselves effective.
Latest Stories
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Marketers who fully leverage events as scaled reach multipliers, content creation engines, and thought leadership positioning opportunities stand to gain significantly improved ...
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Learn how to "turkey slice" your content. Turn one big campaign into multiple assets that engage your audience and keep your pipeline full.
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In B2B marketing, lead generation is the lifeblood of a sustainable revenue model. Learn how to maximize lead quality and conversion rates
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Here’s what you need to know about B2B marketing and how the best practices are evolving.
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Discover how ServiceNow blended CTV and LinkedIn’s BrandLink to humanize AI, grow awareness and deliver measurable conversions.
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The Evaluate & Maximize phase of B2B marketing measurement is where insight becomes impact. Analyze performance from initial engagement to bottom-line revenue.
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LinkedIn’s research with Edelman shows that hidden buyers can be highly influential. See how marketers can use thought leadership to find and align these buyers.
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See how new LinkedIn tools allow small businesses to get campaigns live faster, waste less budget and optimize quickly — without needing a big team.
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Introducing LinkedIn's new Company Intelligence API: a game-changer for B2B marketers facing increased pressure to prove ROI.
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The Activate phase of B2B marketing measurement is about turning signals into action. Learn how to use audience data and AI tools to improve your outcomes.
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Trends, tips, and best practices
Learn the top B2B buyer trends shaping decisions today and how LinkedIn helps marketers adapt with trust, creativity and measurable impact.
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The Capture phase of B2B marketing measurement is where data collection begins. Learn how to tag, track, and sync your way to a clearer picture of customer behavior.