APIs Activated: Turning Communications Data Into Business-Critical Insights
For years, regulated firms treated communications archives as a regulatory checkbox — essential, but underutilized. That era is ending.
Breakthroughs in AI are redefining how we think about data, shifting from a compliance burden to a strategic asset. Yesterday’s archives are becoming intelligent engines that fuel AI-driven insights, automation, and innovation.
At Smarsh, we’ve been preparing for this shift all along. Our customers already capture and preserve vast amounts of unstructured data — securely, compliantly, and at scale. Now, they can do much more with it.
With Smarsh advanced APIs, customers can unlock the full potential of their data and get an invaluable 360° view of their risk.
Why it matters
In the generative AI era, clean, secure, and accessible data is the difference between keeping up and leading the pack. Smarsh is helping global organizations take control of their data — not just to meet regulatory needs, but to drive transformation, innovation, and growth.
Imagine the power of connecting your customer conversations and insights to your CRM data, or security tools to find risks like fraud or insider risks.
The message is simple: Your data isn’t just a record. It’s your competitive advantage.
From passive archives to active intelligence
Every day, I speak with customers who want more from their data. They want control, flexibility, and freedom to use it across the business. Three priorities come up repeatedly:
- Open access: Data that flows freely, not trapped in data silos or outdated tech.
- Integrated workstreams: Automation across people, processes, and platforms.
- Customization and flexibility: The ability to move, analyze, and apply data where and when they need it.
These priorities shape how we build at Smarsh and drive the next evolution of our platform.
The Smarsh Communications Intelligence Platform: Built for the AI era
At Smarsh, we’re focused on solving the challenges that prevent organizations from realizing the full value of their data.
Our updated platform and APIs, give financial institutions unprecedented access and control over their communications data. These innovations turn fragmented, siloed information into a unified, AI-ready asset that delivers both compliance and business intelligence.
Our APIs provide secure, flexible, and fully observable access to your data, powering AI-driven innovation and comprehensive risk management.
- Platform APIs deliver open, secure data access for AI and innovation, with observability, granular activity tracking, throttling controls, and security-first design. Read more about our third generation of APIs here.
- Application APIs extend those capabilities to app-specific use cases to enable true 360° risk visibility.
What’s new
The latest generation of Smarsh APIs expands what organizations can do with their data even further:
- Data Acquisition API simplifies and centralizes the ingestion of custom or proprietary communications data from any source. It eliminates integration complexity and cost, making it easy to capture data from custom and niche communication channels and turn it into actionable intelligence.
- Bring Your Own Model (BYOM) API lets firms plug proprietary models directly into the Smarsh platform for tailored, institution-specific intelligence. Compliance and surveillance teams gain the control to detect unique, institution-specific risks and tailor intelligence without compromising compliance standards.
- Bring Your Own Signal (BYOS) API enriches message data with external signals — from trade alerts to behavioral analytics — for deeper, smarter oversight.
Customizable data pipelines are putting the power of data back in our customers' hands, providing a full 360° view of risk across the business.
We're excited about these advancements and Smarsh innovations. There's more to come. Smarsh continues to innovate with its open platform and API architecture, effortlessly connecting and synchronizing data across all workflows, driving efficiency gains, and reducing costly manual data processes.
So, how will you innovate?
October was an exciting month. At our annual Smarsh EDGE event, we brought our customers and partners together to explore the future of AI, data, and compliance. We also had a significant launch event which introduced new capabilities for our Communications Intelligence Platform, continuing to set the standard for openness, integration, and automation.
What’s next
If you’re already using Smarsh, great! You’re closer than ever to optimizing your compliance workflows and unlocking the full value of your data.
If not, now’s the time to see how our platform and APIs can help your organization stay ahead of risk and ahead of the curve.
Innovation starts with access — to your data, your insights, and your competitive edge.
When you’re ready to learn more about how you can innovative with our platform and APIs, we're ready to help. Let’s talk. Connect with a Smarsh expert today.
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Tom has led teams at companies in various stages of maturity, size and market penetration. The common theme across all of the teams he has been a part of is a commitment to a culture of integrity, hard work, personal accountability, strong customer advocacy and a lot of fun.
- APIs Activated: Turning Communications Data Into Business-Critical Insights - November 10, 2025
- How Smarsh AI and APIs Turn Compliance Chaos into Confidence - June 26, 2025
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