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Miroma Project Factory
IT Services and IT Consulting
Surry Hills, NSW 6,443 followers
MPF is an integrated digital development studio focussed on delivering truly engaging solutions above.
About us
Miroma Project Factory is an integrated digital development studio focussed on delivering truly engaging solutions above and beyond expectations. We want to delight our customers as well as our clients. Our work encompasses mobile devices, websites, games and wearables. Our disciplines and expertise are as diverse as our backgrounds. We are the global digital development arm of the Miroma Group, we operate across 25 international markets. We are passionate about new things, and doing them well. Established in 2005, our extensive experince spans health and wellbeing, entertainment, social change, government, brand and innovation. We apply story and gamification to drive outcomes. MPF embraces life long learning and play.
- Website
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http://www.theprojectfactory.com
External link for Miroma Project Factory
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Surry Hills, NSW
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Mobile, Games, Social media management, Transmedia, Interactive entertainment, iOS, Android, Storytelling, Multiplatform, Second screen, Web development, Augmented reality, Windows OS, behavioral change, and gamification
Locations
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Primary
Get directions
50 Holt Street
Suite 402
Surry Hills, NSW 2010, AU
Employees at Miroma Project Factory
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Sean Bell
Chief Commercial Officer - Miroma Project Factory | Consulting | Ai | Digital Development | eCommerce | Digital Innovation
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Kat Jade Robinson
Executive leader. Digital Architect in Holistic Design, AI-Driven Efficiency & Transformation | Business Growth & Optimisation Adviser, Championing…
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Michel Feinstein
Applications Lead at Miroma Project Factory
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Wilfrid Li
Senior/Lead Backend Developer at Miroma Project Factory
Updates
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We’ve recently wrapped up a Technical Feasibility Assessment and Proof of Concept for an AI-powered vaping cessation support tool, developed with Cancer Council NSW to help young Australians quit vaping on their terms. Built through national co-design with over 150 young people, the concept reimagines support as a non-judgemental, peer-like chatbot that listens, guides, and encourages, not lectures. It’s a huge step toward creating a safe, empathetic, and scalable digital service for youth wellbeing. 💬✨ Learn more in the article below. #VapingCessation #AIForGood #YouthHealth #DigitalInnovation #BehaviourChange #Chatbot #MiromaProjectFactory
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Good food, good company and good design. We had an amazing night out last Friday with our friends from NeuRA (Neuroscience Research Australia) to celebrate excellence in design at the Good Design Australia Awards. We also picked up a little something ourselves - congrats again to our team and all that was involved on the Standing Tall project. Learn more about the project and our win here. https://lnkd.in/gek4inMC #GoodDesignAwards #StandingTall #MiromaProjectFactory #SocialImpactDesign #DigitalHealth #DesignForBetter #UXDesign #HealthInnovation #AgeHealthily #ProudMoment
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We’re thrilled to share that StandingTall: Live Actively, Age Healthily, built and designed by Miroma Project Factory, has been awarded a Good Design Award for Social Impact at the 2025 Australian Good Design Awards 🏆 Developed in collaboration with NeuRA (Neuroscience Research Australia) and UNSW, StandingTall empowers older Australians to live independently through science-backed, engaging digital design. This recognition celebrates the power of thoughtful design to create measurable change - for people, health, and community. #GoodDesignAwards #SocialImpact #DigitalHealth #DesignForBetter #StandingTall #MiromaProjectFactory
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We’ve relaunched Newshounds with Squiz Kids for Schools. A playful, curriculum-aligned way for primary students to think critically online. With 4,500+ classrooms already using the tool, we’re giving teachers a practical path to grow the next generation of critical thinkers. Newshounds puts kids in the paws of Squiz-E, the internet’s first detective dog, where real-world-inspired challenges teach them to question sources and spot misinformation. Read the article ↓ #MediaLiteracy #EdTech #PrimaryEducation #Education #Fakenews
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Our very own CEO, Kat Jade Robinson, has been shortlisted to join the jury for the New York Festivals Health Awards. The awards are one of the most respected international competitions in healthcare, wellness, and pharma creativity - recognising campaigns and innovations that inspire change, tackle complex health issues, and harness cutting-edge technology to improve lives worldwide. We’re proud to see Kat bringing her perspective to this global stage. https://lnkd.in/eUnp6SvE #NYFHealthAwards #HealthcareCreativity #TeamMPF
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We’re proud to have been part of a semi-finalist team (Your Brain Health) in this year’s Australian Technologies Competition, standing alongside so many inspiring innovators. While we didn’t progress to the final stage, it’s been a fantastic experience to showcase our work and be part of such a dynamic community of Australian tech leaders. Congrats to all the finalists pitching today at the Ivy Ballroom – we’ll be cheering you on at the awards tonight! #ATC25 #Innovation #TeamMPF
Strategic Lead | Digital Health & Behaviour Change | Partnerships, Growth & Innovation at Miroma Project Factory
Congrats to all the finalists of the Australian Technologies Competition this year, I'm thoroughly enjoying these pitches at the Ivy Ballroom today! Good luck to all at the awards tonight. #ATC25 #innovation
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Some of the best conversations in an Agency don’t happen in formal meetings. They spark over a quick lunch when someone throws out a passing thought. This was one of those moments: Will human-made content be the next big trend? Right now, it feels like everywhere you look is flooded with AI-generated content. AI is talking to AI, producing millions of posts that all start to feel the same. They call this AI slop. AI gives a voice to people who once struggled to create, helps businesses scale content, and makes processes faster and more efficient, for sure. But with so much of it filling our feeds, I keep thinking: what happens when the dust settles? Maybe the next big trend won’t be more AI content, but less. Maybe what we’ll crave is the opposite: human storytelling, messy creativity, imperfect imagery, raw perspective. The kind of content that can’t be templated, prompted, or polished to perfection. Think about Gen Z buying disposable cameras, in a world of flawless iPhone photos, they wanted something real, unedited, unpredictable. I wonder if we’ll see the same shift in content: a hunger for the human, as a palate cleanser to AI saturation. Perhaps the differentiator won’t be rejecting AI, but knowing when to step back and let human creativity lead?
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