Miroma Project Factory

AI Is No Longer Watching. It’s Shopping for You. Agentic AI is changing the e-commerce game, are you ready?

We’ve recently wrapped up a Technical Feasibility Assessment and Proof of Concept for an AI-powered vaping cessation support tool, developed with Cancer Council NSW to help young Australians quit vaping on their terms. Built through national co-design with over 150 young people, the concept reimagines support as a non-judgemental, peer-like chatbot that listens, guides, and encourages, not lectures. It’s a huge step toward creating a safe, empathetic, and scalable digital service for youth wellbeing. 💬✨ Learn more in the article below. #VapingCessation #AIForGood #YouthHealth #DigitalInnovation #BehaviourChange #Chatbot #MiromaProjectFactory

🚨 Digital transformation isn’t about new tech, it’s about clearing the mess old tech leaves behind. At MPF, we’ve seen it firsthand: legacy bloat, rushed rebuilds, and misaligned teams quietly kill progress. Want to know what actually works? Read our article below

Good food, good company and good design. We had an amazing night out last Friday with our friends from NeuRA (Neuroscience Research Australia) to celebrate excellence in design at the Good Design Australia Awards. We also picked up a little something ourselves - congrats again to our team and all that was involved on the Standing Tall project. Learn more about the project and our win here. https://lnkd.in/gek4inMC #GoodDesignAwards #StandingTall #MiromaProjectFactory #SocialImpactDesign #DigitalHealth #DesignForBetter #UXDesign #HealthInnovation #AgeHealthily #ProudMoment

We’re thrilled to share that StandingTall: Live Actively, Age Healthily, built and designed by Miroma Project Factory, has been awarded a Good Design Award for Social Impact at the 2025 Australian Good Design Awards 🏆 Developed in collaboration with NeuRA (Neuroscience Research Australia) and UNSW, StandingTall empowers older Australians to live independently through science-backed, engaging digital design. This recognition celebrates the power of thoughtful design to create measurable change - for people, health, and community. #GoodDesignAwards #SocialImpact #DigitalHealth #DesignForBetter #StandingTall #MiromaProjectFactory

We’ve relaunched Newshounds with Squiz Kids for Schools. A playful, curriculum-aligned way for primary students to think critically online. With 4,500+ classrooms already using the tool, we’re giving teachers a practical path to grow the next generation of critical thinkers. Newshounds puts kids in the paws of Squiz-E, the internet’s first detective dog, where real-world-inspired challenges teach them to question sources and spot misinformation. Read the article ↓ #MediaLiteracy #EdTech #PrimaryEducation #Education #Fakenews

Our very own CEO, Kat Jade Robinson, has been shortlisted to join the jury for the New York Festivals Health Awards. The awards are one of the most respected international competitions in healthcare, wellness, and pharma creativity - recognising campaigns and innovations that inspire change, tackle complex health issues, and harness cutting-edge technology to improve lives worldwide. We’re proud to see Kat bringing her perspective to this global stage. https://lnkd.in/eUnp6SvE #NYFHealthAwards #HealthcareCreativity #TeamMPF

We’re proud to have been part of a semi-finalist team (Your Brain Health) in this year’s Australian Technologies Competition, standing alongside so many inspiring innovators. While we didn’t progress to the final stage, it’s been a fantastic experience to showcase our work and be part of such a dynamic community of Australian tech leaders. Congrats to all the finalists pitching today at the Ivy Ballroom – we’ll be cheering you on at the awards tonight! #ATC25 #Innovation #TeamMPF

Some of the best conversations in an Agency don’t happen in formal meetings. They spark over a quick lunch when someone throws out a passing thought. This was one of those moments: Will human-made content be the next big trend? Right now, it feels like everywhere you look is flooded with AI-generated content. AI is talking to AI, producing millions of posts that all start to feel the same. They call this AI slop. AI gives a voice to people who once struggled to create, helps businesses scale content, and makes processes faster and more efficient, for sure. But with so much of it filling our feeds, I keep thinking: what happens when the dust settles? Maybe the next big trend won’t be more AI content, but less. Maybe what we’ll crave is the opposite: human storytelling, messy creativity, imperfect imagery, raw perspective. The kind of content that can’t be templated, prompted, or polished to perfection. Think about Gen Z buying disposable cameras, in a world of flawless iPhone photos, they wanted something real, unedited, unpredictable. I wonder if we’ll see the same shift in content: a hunger for the human, as a palate cleanser to AI saturation. Perhaps the differentiator won’t be rejecting AI, but knowing when to step back and let human creativity lead?