Buffet co-founder Sophie McComas spoke as part of The Sydney Morning Herald's Good Food Symposium this week on exactly what moves the needle on social for restaurants in 2025. But to know where we're at, we need to know where we've come from. Here's a taste of her insight: https://lnkd.in/gFTZUWjD
Buffet
Advertising Services
Surry Hills, New South Wales 1,823 followers
Buffet is a creative studio based in Sydney, Australia, thinking differently in food and drink.
About us
Buffet is a creative studio which partners with Australia’s leading food, drink and travel brands to lift their positioning. https://www.buffet.digital/ We create cutting-edge, original digital content combined with tight strategy to tell your story. Everything we write, shoot or strategise is multi-platform and dynamic, created to entice consumers to engage with your brand. We execute everything from the big stuff (lead video campaigns, content strategy, editorial projects), to the more everyday (social media management, copywriting, and photography).
- Website
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http://www.buffet.digital
External link for Buffet
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Surry Hills, New South Wales
- Type
- Privately Held
- Founded
- 2017
Locations
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Primary
Get directions
61 Marlborough St
Suite 301, Level 3
Surry Hills, New South Wales 2010, AU
Employees at Buffet
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Sophie McComas
Co-Founder, Buffet: Campaign Creative | Content Strategy | Copy + Editorial | F&B Brand Development
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Kelly Burns
Brand Management | Brand Partnerships | Digital Marketing
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Nikki To
Co-founder & Director Buffet // Food & lifestyle photographer
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Pat Bosen
Digital Content Creator, Strategist + Social Media Specialist
Updates
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While it's easy to get tunnel vision about your brand's video strategy in 2025, in the world of ChatGPT generated text (vomit), it's important your copy stands out as clearly as your visuals. To celebrate the release of our brand new Copy Packs (download here: https://shorturl.at/Ga95H), we wrote this checklist so you can quickly audit some of your brand's most high-traffic channels to make sure your copy is not only engaging your audince, but converting them to customers. https://lnkd.in/gkSnxghP
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We love a website launch. Thanks to the team at Saltbox Venue for engaging us to contribute to visuals and copy for this vibrant project.
Sydney, meet Saltbox—our new website is live! Cook & Waiter’s first solo venue is here, ready to redefine the event scene from May. Tucked away in Wunderlich Lane between Surry Hills and Redfern, Saltbox Venue offers fresh, stylish spaces for bold celebrations, product launches and unforgettable events—hosting up to 240 banquet-style or 450 cocktail. With next-level food and seamless service, your event is guaranteed to impress. Our brand NEW website is now live—take a peek! CHECK IT OUT | saltboxvenue.com.au Huge thank you to Awe Studios Kitti Gould Amanda Chebatte Buffet #Saltbox #SaltboxVenue #Events #EventVenue #NewVenue #EventsInSydeny #Sydney #WunderlichLane #TOGA #BatesSmart #SJB
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Locals had whispered about TOGA’s #WunderlichLane development for years – a premium, agenda-setting lifestyle precinct spanning residential, premium hospitality, supermarkets, beauty and retail, with THE EVE Hotel as its crown jewel. In the lead up to launch, we were engaged to win those locals over — to set the tone and shape the narrative of the precinct via a vibrant six-month launch campaign, weaving in the stories of a boutique hotel, nine restaurants and eight retailers. Here's how we approached it: https://lnkd.in/gJ-xE9e2
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One of our favourite campaigns of the year, with fresh creative by the one and only Megan Gordon, imagery by Jana Langhorst ♥️
Have you seen our launch campaign out and about in the wild? At Cook & Waiter, when launching our new flagship venue, we wanted to create something that not only grabbed your attention but also made you stop, zoom in, and take notice—literally. The resulting creative played with scale, pairing bold macro images, finely crafted details and punchy copy to reflect the versatile nature of Saltbox. The design of Saltbox, crafted by the brilliant minds at Bates Smart and nestled in the curated and cool new Wunderlich Lane precinct by TOGA, reflects this very philosophy. It's all about grand possibilities executed with precision—this launch campaign (and our business itself!) echoes this balance of ambition and attention to detail. Let us know what you think if you've spotted it around. We’re now taking bookings for May 2025, let’s celebrate LARGE together next year! CC: Buffet #Saltbox2025 #CookAndWaiter #EventSpace #BatesSmart #WunderlichLane #LaunchCampaign
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Always a winner in our eyes but now it's official, well done QT Hotels and Resorts for cleaning up at the HM Magazine awards last night, including for Brand of the Year! Looking forward to another wonderful year together.
So, about Friday night... 🍾 The 21st annual Australian HM Magazine Awards 2024 were held in Sydney, recognising hotel and accommodation excellence within our ever-evolving industry, complimenting the New Zealand awards from last month. As finalists celebrating many of our people and properties (over 40 nominations!), we are honoured to end the evening with multiple major awards: Brand of the year: QT Hotels & Resorts 💥 Boutique Hotel, Australia: QT Sydney Boutique Hotel, NZ: QT Auckland Hotel Bar: Rooftop at QT Melbourne Hotel Restaurant, NZ: Esther Restaurant, QT Auckland Thank you to all our people who are paramount in delivering the brand’s philosophy of ‘expect the unexpected’, paving the way for unforgettable guest experiences! These wins are a testament to every person in the QT Hotels and Resorts and EVT - Entertainment | Ventures | Travel team who bring their best everyday so our guests can escape to extraordinary! Congratulations all! #QTLife
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